As I was reading Digital Book World‘s daily email blast, I came across a press release in the form of an article called Writer’s Digest Inks Deal with Book Baby. It was about a new self-publishing imprint called Blue Ash Publishing.
What struck me was this bullet point:
- 100% Net Earnings on all sales: Blue Ash Publishing takes no commission on any book sales. Authors keep 100% of their book’s net earnings. Once retailers are paid their percentage, all remaining revenue goes back to the author. BookBaby offers the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in more than 170 countries around the globe.
One-hundred percent of net earnings on all sales goes to the author. Sounds great, right? So immediately I started thinking like an agent. And the first question that pops to mind is, “What’s the catch?” There is no such thing as a free lunch. Just how exactly will Blue Ash Publishing make money in this venture?
Always follow the money…
I decided to do a little digging. First stop, check the source–Blue Ash’s website. Sure enough, right there on the home page was a link to Blue Ash’s publishing packages.
In actuality, writers need to think of this as a service or one-stop shopping for independent contractors to convert the book, do the cover, hire the editor, etc. This is not a publishing house. I repeat: This is not a publishing house. And from what I see on the website, they offer nothing that you can’t do on your own pretty simply, for a lot cheaper—and you’ll get paid directly rather than via a third party.
As my indie authors constantly remind me (and other writers who will listen), no one can publicize your book as well as you can. And it’s certainly not worth the $3,000+ for Blue Ash Publishing’s “Ultimate Package.”
Last but not least, because you are thinking like an agent, if you are going to explore this “service,” be sure to get a very clear definition of what “net” means to Blue Ash.
Bottom line? Pass. You can do this all for a lot cheaper than these price tags.