STATUS: Not too frazzled. My day was devoted to a contract as well as following up on submissions.
What song is playing on the iPod right now? TOTAL ECLIPSE OF THE HEART by Bonnie Tyler (Boy, does that trigger some memories or what?)
It’s not too often an author gets to indulge in really creative marketing for a novel and to be honest, I don’t know how much of an impact it makes on the bottom line of book sales but I have to hand it to my author Shanna Swendson who daily sacrifices comfort for that little extra push.
You see. Her current novel is entitled ONCE UPON STILETTOS. On the cover, it features a young woman in red stilettos and the cute frog (that I think is rapidly becoming famous).
If you’ve read the novel, you’ll know that the stilettos actually play a major role in the events unfolding. The fun fact is that the shoes are real because Shanna owns them.
And she wears them to every book signing. Me, I’d be wearing Hush Puppies or something. Spiked heels? My feet are screaming just thinking about them.
At RT, she even went the extra distance to market herself and her books. She attended the Friday Night Fairy Ball dressed as the girl on her cover—red shoes and all. (notice the little fairy wings).
Then she had a miniature version of her cover art affixed to her name badge. Lots of people totally caught the connection and asked about it. And who knows, maybe it sold a couple of extra books.
Now, that’s what I love. Clients going that extra distance to sell just one more book.
And here’s the frog pin. How perfect. Sorry, it’s not the best picture in the world.