STATUS: It’s Friday! I’m not sure why I’m excited about this when I plan to catch up on all my reading this weekend so work, work, work for me. It would also be a better Friday if the overnighted FedEx would actually arrive. Label was done on Tuesday (May 30th). Package still missing.
What song is playing on the iPod right now? WHEN YOU’RE FALLING by Afro Celts (Sara is getting in the game; it’s her iPod in the stereo.)
Before I jump in and talk about this cover, there are a few other things that you should know.
1. Changing a cover is expensive. The designer/artist is paid for all the time invested—not just for the final cover design. It’s one reason why the publisher can be reluctant. Books have certain budgets. Redesign is a budget curveball.
2. If the B&N buyer loves the cover, nothing in the world will change the Publisher’s mind about changing it.
I’m actually being a little facetious on that last point but there is some truth in it (and covers change suddenly when B&N dislikes it and plans to reduce copy orders).
But back to DRESS REHEARSAL. Neither Jennifer or I liked the cover (and most of you latched on to the reasons why).
1. The man was at the center, which didn’t make sense.
2. Cover implies three women vying for a man
3. Tag line suggested a different type of story
4. The novel isn’t actually about a wedding
Hence, we didn’t like it. So what? Publisher is not going to foot the bill for a redesign based on the four reasons above. They aren’t valid arguments. (Quit shaking your head if you’re thinking that the four reasons above would merit a cover change. They don’t, and I’m being honest here. They really don’t.)
So what does?
Basically, we won the Publisher over based on the concept of branding and how we were positioning Jennifer in the chick lit market. With BACHELORETTE #1, Jennifer established herself as a contemporary writer who deftly handles pertinent issues facing modern women (such as losing one’s identity in marriage and especially after having a kid). Not sure if we want to call that feminism—too many definitions and associations circling around that term–but Jennifer’s books definitely encapsulate the theme of women discovering themselves and being empowered.
The original cover for DRESS REHEARSAL didn’t convey that—especially not at a glance.
Simple. It doesn’t fit with how we plan to position Jennifer in the market for the long term. The publisher agreed and changed the cover.
Now we can get into a debate about whether the final cover embodies the theme of woman empowerment but I’m not interested in doing that. You have to remember that the book is in the chick lit genre and when it was released, the light, campy cartoon-style covers were the “in” thing.