STATUS: Starting negotiations tomorrow with S&S for clause 20—their Out of Print clause. This should be fun. The latest “official” word is that they are now willing to include revenue threshold language in the clause. And as reported on Publishers Lunch, rumor has it that S&S might reconsider their stance on sales thresholds after BEA. All I can say is that I’m willing to forgive and forget (well, sort of forget) if they reconsider.
What’s playing on the iPod right now? BABY BE MINE by Michael Jackson
As promised, I’m talking about creative promotion on my blog this week and how would I describe a dream client? In two words: Jennifer O’Connell.
From day one of her career (even when she was a debut author with her first book BACHELORETTE #1 back in 2003), Jennifer has been a promotion machine. She has always taken this aspect of the job very seriously.
Case in point. Authors often create booksignings and hope fans show up. Jennifer establishes relationships with booksellers and then creates events where books might just happened to be signed.
Lastest example: her fun and savvy event on Martha’s Vineyard at the Edgartown Bookstore.
She gathered several authors from her Judy Blume Antho to come out and throw a party on the front porch of the bookstore.
Here they are, from left to right:
Megan McCafferty, Kayla Perrin, Megan Crane, Laura Caldwell and Jennifer O’Connell
These gals generated so much pre-event buzz, Plum TV decided to come out and interview them for their live Morning, Noon, and Night show. As Jennifer says, creating ‘events’ gives the press something to talk about vs. announcing a book signing. It gets people to go to see what all the excitement is about. At this event, even the people who didn’t know what we were doing stopped by to talk with us because they wanted to know why there was a crowd, and ultimately they got sucked into the crowd and became interested in the book and what we were doing.
Here’s Megan and Jennifer doing the interview for Plum TV on the beach in Vineyard Haven.
But Jennifer doesn’t stop there. She inspires her minions (otherwise known as her fellow writers in the anthology) to work their magic as well.
Diane Peterfreund has spotlighted the anthology on her blog and website. This week it was included in The Knight Agency e-Newsletter (since several Knight clients are included in the antho) and Laura Caldwell is going on the air with WGN Radio in Chicago tomorrow, June 6th, at 6:10 p.m (central time). If you want to listen in online, click here.
The best promotion is all about creating word of mouth. Even though there is no way to force people to start talking about a book with their friends, you can do lots of things to help make that happen.
Who knows. Maybe it was all this that got People Magazine interested (June 11, 2007 issue).
That’s why she’s one of my dream clients.