STATUS: How is it possible for this many things to pile up after only being out of the office for one week? Truly, my piles of “need attention right now” is astounding.
What’s playing on the iPod right now? I WANT YOU TO WANT ME the remake by Letters From Cleo
One thing I spent two seconds on this morning is updating our entry for the Jeff Herman Guide to Literary Agents (which I’m thinking of just deleting anyway). If you can’t find me via the internet, I’m not sure I want you as a client.
In fact, that’s one of the questions on the entry survey: How would I describe a client from hell.
Well, let me tell you. A client from hell (and I actually don’t have any) would be a person who is not internet or tech savvy and has no intention of becoming so. When I first launched my agency in 2002, I had one client who met this description and I will never do that again. Communicating with the person was just too time consuming. Luckily, this client had a book that was a one-off (meaning it was just a one time thing and doesn’t plan to do more.)
So now let me describe a dream client by giving some examples (and I might do a couple this week because darn it, my clients are savvy and I love them for it). Also, it’s worth sharing some of the stuff they are doing because you blog readers can benefit from it. They are creative and some of their creativity might spark a promo idea for you.
First up, a new client for me: Marianne Mancusi
She and another fellow author Liz Maverick both write for the just launched SHOMI line at Dorchester (WIRED and MOONGAZER). They call themselves The Rebels of Romance (which is a great promo hook by the way) and when they can, they cross-promote their titles together. In fact, they have done such a good job, Dorchester decided to feature them in their booth at Book Expo this year. Here is Mari, in costume, getting ready for the signing.
Being the savvy gals that they are, Liz and Marianne did a youtube piece because they are all about the viral video marketing these days. (Now granted, Mari has a background in this since she is a former TV Producer but anyone can get savvy on this tech; it’s not complicated). The idea was to create a funny video that can spread the word about their new books without being obnoxious self promoters.
Check out their video on youtube here.
But then they didn’t stop there. They got Media Bistro to post it on their blog Galley Cat (and now they want to interview the two Rebels of Romance). In addition to targeting media and other blogs with it, they sent the link to sales/marketing at Dorchester who in turn sent it to all their book buyers. The Borders buyer even wrote Liz and Mari to tell them she loved it (and Borders do include things like that on their e-newsletters that go out to hundreds of thousands of people).
Not a bad return on some photos and a couple of hours of editing.
That is worth getting tech savvy for I think, and it makes Mari one of my dream clients.