STATUS: It’s already 6 p.m. and I’m ready to head home. I did lots of phone conferences today. All good stuff but when you take several hours to do that, it doesn’t let you tackle the piles of paperwork (and if you ask me why our ‘paper-free’ office has piles of paper, I might have to strangle you).
What’s playing on the iPod right now? CLEANING WINDOWS by Van Morrison
So here’s a different tactic. We’ve been talking about public appearance stuff for the last two days and this one puts a different spin on the whole promotion thing.
She sent Dorchester (her publisher) these alligator bottle opener necklaces. Now this makes sense when you see her cover.
The sales force loved them, got excited, asked for more, and then took them on all their sales calls to the buyers.
Their enthusiasm translated to higher book orders for the initial sell-in and Jana ended up with a higher initial print run then what tends to be normal for a debut.
I’d say that’s putting an alligator to good work—and she didn’t even have to speak in public!
Now her next novel is called UNLUCKY. I’m thinking broken compact mirrors aren’t the way to go…