STATUS: I’m off to RWA in Dallas tomorrow so it’s hard to say when I’ll be able to blog. I’ll do my best.
What’s playing on the iPod right now? U CAN’T TOUCH THIS by M.C. Hammer
This is for all soon-to-be published or already published authors.
When you receive the brand-spanking new cover art and you hate it, don’t go with your first impulse of wanting to pick up the phone to call your editor. Trust me, an author’s worst moment is seeing cover art they hate and this is not the time to have a conversation with your editor when emotions are running high. Don’t do it. Call your agent instead. We are trained to handle it.
Okay, maybe not trained to handle an emotional distraught client but it’s better for us to hear the emotional outpouring first.
For an author, a bad cover feels personal—like it’s a reflection (and not a good one) on all their hard work. It’s not uncommon for a client to burst into tears at the thought of the general populace associating such a horrible cover with his/her project.
For an agent, cover art is business. It’s just another issue that needs to be handled dispassionately and professionally. We know how to couch the feedback in terms that won’t get the editor defensive and will allow him/her to approach the art director in a reasonable way that might generate results—such as getting the cover changed.
And ultimately, that’s the bottom line objective.