STATUS: Just a heads up that tomorrow morning I head to Salt Lake City for the World Horror Conference so I can’t promise I’ll blog on Thursday and Friday. I’ll try though.
What’s playing on the iPod right now? STAR 69 by R.E.M
Last year when the book THE MANNY hit shelves, there was a fun book trailer floating around blogs and easily spotted on youtube. If I could embed the link through the youtube site, I would but since I can’t figure that out, I’ll just add it here: http://www.youtube.com/watch?v=d3leewFinQ4
I have to say this trailer was uproariously funny. I watched it several times and laughed heartily with each viewing but ultimately, I didn’t buy the book.
There in lies the rub. Book trailers can be great, fun, and generate buzz but do they sell books? That’s the million dollar question. If we could accurately measure the books sales generated by a trailer then that would help quantify whether it has a positive impact or not.
But ultimately it can’t hurt book sales so if you are creative, or have the dinero to hire professionals to make one, I say go for it.
Especially when the trailer is clever or quite funny as that in and of itself might get the link spread around. With that in mind, I give a huge thumbs up to Sherry Thomas’s new book trailer for her debut PRIVATE ARRANGEMENTS, which just hit shelves yesterday for all you historical romance readers that have been eagerly awaiting the release.
I laughed outright while watching. No stuffy trailer here. Enjoy and let me know if it encourages you to buy the book. If it doesn’t, well….