STATUS: I’m beat. I just can’t stay up until after midnight without consequences. Makes you wonder how we did it in college all those eons ago.
What’s playing on the iPod right now? CANDY EVERYBODY WANTS by 10,000 Maniacs
I think I can officially call my work done here. You guys don’t need any more lessons on pitch paragraphs. You’ve got this nailed. It’s so easy—until it’s your own work, right?
Step One: Find the plot Catalyst
It’s pretty easy to spot in this one. It’s in the second paragraph when Ned & Kate surprise an intruder with a knife in a place he should not be. Cryptic warning ensues!
Step Two: Identify what method is being used to build the paragraphs in the cover copy?
Paragraph one is mostly back story (why they are living in Aix-en-Provence) and a little bit of hint in terms of Ned’s character with the reference to inheriting his mom’s courage.
Paragraph two highlights opening plot elements and then the catalyst.
Paragraph three is setting actually. Not something I’ve really talked about much in relation to pitch paragraphs. Here, setting the mood is rather important to the story so the copywriter juxtaposed the modern with the old to capture that this story has a timeless element to it.
Paragraph four is about how the setting relates to the other plot elements that will unfold. We are in a place where the border between the living and the dead is suspect. This means something from the past is going to be able to come into the present and if this copy is any guide, that’s not going to be a happy thing.
Step Three: Analyze the copy as a whole.
So this copy is 8 sentences. A lot going on in those 8 sentences. You can see where it pays to chose wisely the details to include.