STATUS: I’m getting my 80s groove thing on to start the week. How can you be upset when listening to nostalgia music like this?
What’s playing on the iPod right now? THE LOOK OF LOVE by ABC
So this morning I’m breezing through my copy of Publishers Weekly as we had just found out our author Sherry Thomas was getting a new PW review for her August release DELICIOUS (and a fab review at that!). I was pretty sure it was coming in the current issue that hasn’t hit my mailbox yet but to make sure, I scanned the latest copy.
Well, this article caught my eye. Zogby International, in conjunction with Random House, did a survey on current readership. Here’s the link if you want to read it more fully.
And here are just a few eye-popping stats from this poll.
82% of Readers prefer the hard copy of a book over the electronic version (Oy! I’m in the minority. I love reading on my Kindle.)
43% of readers go into bookstores looking for a specific title
77% of those readers make additional purchases when looking for a specific book
52% of book purchasers are swayed by cover art
49% of book purchasers are swayed by reviews
35% of book purchasers have been swayed by a cover quote (now my authors understand why we work so hard to get those cover quotes!)
60% of book purchasers are swayed by recommendations from friends or family members.
Word of mouth is everything!
Alas, I didn’t see any stats on back cover copy and whether that influences a purchase. That could have been relevant concerning all my recent blog posts regarding it.
But let’s do our own, not-so-scientific and spur of the moment sample poll:
Do you prefer hard copy or electronic?
When going into a store to buy a book, have you then bought a second title?
Have you bought a book based on the cover alone?
Have you ever bought a book based on the back cover copy? (what the heck, let’s ask).
How often have you bought a book based on a friend or family member’s recommendation?
Have you ever bought a book because I mentioned it on this blog? If so, which book(s). (oh boy!)
How many books do you buy in a year?
How many books do you check out from the library in a year?
I’ll compile our own totally unscientific stats tomorrow or on Wed.