STATUS: It was quiet for one day. I can’t even believe I said it was quiet yesterday. Plenty to do between now and Thursday. Won’t be in the office on Friday and of course, no blogging.
What’s playing on the iPod right now? DEMOLITION MAN by The police
I’m not really going to tally the results this time. Yesterday’s “poll” was more about creating a discussion around blurbs. For an author who is receiving the blurb endorsement, it’s an incredible feeling. That someone way more established than you (or famous) thought your novel worthy of praise. It’s big validation for a debut author in a world where there aren’t many validating moments outside of sales performance. And I always think of it as incredibly generous for an established author to do. When done right, it takes a lot of time to read a novel and it takes even more time to think of a short, pithy blurb that really captures the author’s emotion about it.
Try writing one for a favorite book of yours just as practice. It’s not easy.
For readers, it seems a mixed bag. I do know that booksellers and publishers absolutely do believe that blurb endorsements help to sell books.
Here’s what I’ve gleaned:
1. The author name has to be pretty big—as in immediately recognizable—for it to make an impact.
2. Readers do feel it’s part of the advertising.
3. Authors should not be too carefree about what they blurb as that can shape reader perception—of the blurbed books and for the books that author writes. Blurb only books where the endorsement is really meant.
4. Many readers find it helpful. That maybe they’ll try a new author they might not otherwise if a favorite author has blurbed the book.
5. The text of the blurb is just as important as the blurb itself. Faked enthusiasm is recognizable.