STATUS: Like a dork, I’m totally dancing around the office while Chutney barks with happiness. It’s the end of the work day on Friday after all.
What’s playing on the iPod right now? FLASH DANCE by Irene Cara
Doreen Orion is a local author that I met thanks to Bella Stander. The three of us and John Elder Robison all went out to dinner before her book released.
Her memoir QUEEN OF THE ROAD: The True Tale of 47 States, 22,000 Miles, 200 Shoes, 2 Cats, 1 Poodle, a Husband, and a Bus with a Will of Its Own hit shelves back in June.
Anyone crazy enough to test their marriage by living in a tin box 24/7 for a whole year just might have some interesting promotional ideas.
And sure enough, she does. So check out this idea from Doreen and in her own words.
If you go to my homepage, you’ll see a red box on my book for a sweepstakes. To enter (for great prizes), people have to watch 3 of my video trailers and answer questions based on them. I purposely tried to make the questions funny and in the tone of the book, since the objective, of course, is to generate interest in QUEEN OF THE ROAD (hopefully, the trailers themselves do that, as well).
My fabulous web designer, Steve Bennett at www.authorbytes.com came up with the sweepstakes idea and also designed it. He works with someone who submits to sweepstakes sites. The sweepstakes sites then post the link to my homepage. From there, people can enter. (I did it this way, rather than a direct link to my sweeps so people also get a feel for what the book is like from the home page.) Steve says the prizes need to be substantial, like in the few hundred dollar range. However, an author doesn’t even necessarily need to pay for the prizes on her own, but can get corporate donors. (Celestial Seasonings picked my book as their June/July book club pick, and they’ve been wonderful, so it was easy for me to ask them, but I bet authors can make connections with their own local companies). You’ll notice that when the entry is completed, there is a blurb about the book which includes some of the great reviews it’s gotten (my idea – why waste the space?).
The day after my sweeps launched (August 22nd), my web traffic quintupled. My Amazon ranking went way down. The book is currently in 6th printing after only 3 months out. (THAT’s not just due to the sweeps, as I’ve been doing a lot of radio, and had great book reviews. Just thought I’d throw that in.)
Let me know if you have any questions about this. I truly believe this is a unique way to get thousands of people to view author videos who are already net savvy. And, it seems to be working for me.