STATUS: It’s been one of those days. It’s almost 4 o’clock and I haven’t even tackled my TO DO for today. Seriously, I think I only get my scheduled work done at the office between the hours of 3 and 7.
What’s playing on the iPod right now? SAY HEY (I LOVE YOU) by Michael Franti and Spearhead
What is said 1: “I’ve shown this cover to everyone here in the office and we all love it. I hope you love it as much as I do.”
What is said 2: “This has been approved by sales & marketing and they just love it. I hope you love it as much as I do”
What is said 3: “We believe our concept is very strong and will really signal that this is a big book. We are excited about the author and these covers.”
Possible Translation 1: Everyone in the office indeed loves it. Sales & Marketing also love it and has approved it. The cover really does rock. It’s new, original, fresh, and innovative.
Possible Translation 2: Editor is worried about the cover but is hoping for the best. That we’ll like it and won’t raise a fuss. There won’t be a cover issue.
Possible Translation 3: That this is really not the greatest cover but time and money have been spent on the concept and the art design/photo shoot and the publisher really doesn’t want to start over. Editor will have a tough road to try and change it.
Possible translation: Editor actually doesn’t care for it but must present it as is. Is hoping we’ll raise a fuss so she can go back to the Art Department and say “see, I thought this was a miss.” Editor then fights strongly for a cover change.
I’ve never had an editor come to me and say, “gee, I think this cover stinks. I think it needs a do-over but what do you think first?”
For the most part, I really do believe that publishing houses and their cover departments have a good handle on the creating of the cover art. That it is their expertise more so than it is mine.
But I don’t believe that publishing houses always know best. If they did, there would never be bad covers. There would never be two covers for two different authors with the same image or the same model on the cover. And released at the same time. There would never be covers that are nixed by the B&N buyer.
The Cover art wouldn’t ever miss.
But it does. Far too frequently.