STATUS: Blogging before noon! That means I’m head of my To Do list.
What’s playing on the XM or iPod right now? YOU’RE ONLY LONELY by JD Souther
There is an interesting trend I’ve noticed lately in publishing. I think it has to do with the tightening of budget and the laying off of staff (actually, I’m just speculating that is the case.)
More and more lately, my clients and I have been practically writing our own cover copy for upcoming releases. Lately, it’s been clear that the copy writer has maybe seen just a brief synopsis of the plot before coming up with copy. By the way, this is not unusual. There is no way a copy writer could read every single book he/she has to write cover copy for. Still, in my mind, you don’t have to read the entire manuscript to be ready to write good copy. You really only have to read the first 30 pages of a novel to knock it out (and that’s easy enough to do even if the copy editor has 30 or 40 books to handle).
As I’m typing, I realize that this entry might sound like a complaint but it’s not. I actually prefer when the author and I are intimately involved and really get a say in the copy text (especially if the first draft we’ve received is really bland or just off).
So it’s more of an observation—as something I’ve noticed in the past 6 or 7 months. You folks are going to hate me for this but yet another reason to nail your pitch blurb paragraph in your query letter. You might actually be called upon to significantly contribute to the final copy that will go on your book jacket. You might as well master the craft now…