Last week my author Jana DeLeon, who has been digitally self-publishing her backlist titles, hit the USA Today Bestseller list at #98 for the very first time and for the very first novel she ever published: Rumble On The Bayou (originally published in 2007). And the big question is: How did she do that?
It’s a great question. More and more digitally self-published titles are hitting the lists. I’m certainly not a liberty to reveal all the genius marketing ideas Jana has been pursuing but I can tell you one thing that is public knowledge. She’s not doing it alone.
Over two years ago, Jana and 9 other digitally self-publishing authors formed a marketing co-op where they pool ideas, platforms, and resources. Together this group creates aggressive strategies and they’ve seen remarkable results for every member of the co-op.
It gives a whole new meaning to “it takes a village.” I imagine most authors who are digitally publishing tend to go it alone. I’m seeing the real efficacy of marketing in numbers. And I also don’t think grabbing any old person will do. Each member of the group needs to be equally invested and savvy about what it takes to market digital titles.
On a side note, RUMBLE was originally published by the now defunct Dorchester back in the day. I had quite the battle to arm wrestle the rights back when they stopped paying royalties three years ago. Obviously that was worth doing!Dorchester, romance