As we head into August, we are officially settled into a new, semi-permanent state of Covid. What does that mean for publishing in 2020, and what does it mean for authors?
- Editors will not be going into their main office spaces for the rest of 2020.
- Agents are getting quite good at Zoom coffee chats as a way to connect with or meet new editors.
- I’ve seen a lot of editors’ and publishers’ living rooms, and they’ve seen mine.
- Marketing meetings are full-on eight- to ten-person Zoom gatherings, which is kind of fun.
- Editors are still acquiring. All agents at NLA have closed deals since March, one of which was a pre-empt for a debut author. That particular project was submitted on a Friday, and the editor pre-empted the following Monday.
- Marketing directors and publicists are getting remarkably good at leveraging virtual spaces—although the verdict is still out on how their efforts are translating to book sales. (Although one agent here at NLA had her debut author land on the New York Times bestseller list!)
- Publishers are taking the time to re-evaluate leadership and hiring practices, and they’re rethinking publishing’s lack of diversity and representation.
- August is not going to be the dead month. Traditionally, that’s when most editors and decision makers go on vacation, so agents usually avoid submitting until after Labor Day. Not this year. We are in it full speed.
- There will be no travel to New York. Oh, I miss my Manhattan neighborhood walks and excellent pastries! And no international travel to book fairs for the foreseeable future, mainly because America is not getting a handle on the coronavirus, so there are travel bans or mandatory 14-day quarantines.
- Known and established authors are seeing a rise in sales as readers gravitate to the tried and true.
- Debut authors are having a rougher time. More creative strategies are needed to make debuts stand out. Hard to say whether more debuts would have broken out in the past six months if COVID hadn’t happened. I have no statistics, but I would say, yes, we probably would have seen higher numbers for newly published authors had the pandemic not been a factor.
- Mid-list authors, as always, will be the most at risk. Editors, driven by decision makers with the final say, are scrutinizing option material, only looking for the “bigger” books and often passing on subsequent books by authors who haven’t broken out. That leads to a need for more career strategizing between author and agent.
- Big books are going for big money. But the definition of a big book might be narrower now.
- Film/TV deals that would be great for animation are hot properties. That is one field of Hollywood that is pandemic-proof, so all studios are aggressively looking.
If you are an aspiring writer, you need to stay the course. The world could shift once again if a vaccine becomes a reality. And no matter what, publishers still need books to publish to stay afloat.
Creative Commons Photo Credit: Miki Yoshihito