Pub Rants

A referral to an agent is like the holy grail of introductions for a writer. It lets you skip ahead to the front of the line. It’s a get-out-of-query-jail free card. What writer wouldn’t want that? As an agent, I do give priority to referrals, but I think there might be some confusion among writers concerning what actually constitutes a referral. So let’s break it down:

What is a referral?

Basically, a referral is when one of my current clients or an established publishing-industry professional whom I know personally reaches out to me directly and asks if they can send an author my way. The referral comes in directly from that client or industry professional—not from the author. Occasionally, one of my clients will give me a heads-up that a certain writer they know and feel is ready for agent representation will be reaching out to me with a query. That is, they will be submitting a query to me through our regular query process. When that happens, I alert my team to watch for it and forward it to me when it comes in. That’s it.

But I think referrals are worth talking about a little more because some writers (hopefully unwittingly) use the term “referral” a little too freely, or in a broader context that might not be recognized by agents and editors. In QueryManager, our online query-submission tool, there’s a field where writers can submit the name of someone who referred them. If you don’t have an official referral, it’s OK to leave that field blank.

What isn’t a referral?

• If a writer meets an agent at a conference, and that agent has requested the material, there’s no need to call it a referral. In the industry, we call it a solicited or requested submission.

• If a writer hears the agent speak at a conference, and the agent says to the audience at large that they are free to query the agency, that is not a referral, nor is your query a solicited or requested submission.

• If a writer follows the client of a particular agent on Twitter or some other social-media platform, and the writer mentions they plan to query that client’s agent, and the client wishes the writer luck, that is not a referral. It only becomes a referral when the client reaches out directly to the agent on the the writer’s behalf before the submission happens.

• If a writer knows other industry professionals, but that professional does not know the agent personally, that is not a referral. It’s always a bit disconcerting to see that reference in a query letter. It leaves me scratching my head because the name being used as the referral is not familiar to me at all.

• If a speaker or panelist at a convention or writers’ conference mentions an agent’s name during their talk, that is not a referral. That is simply a recommendation, but not one given to you directly. It’s just a broad mention to a wide audience. We actually receive a lot of query letters that cite this situation as a referral, and it’s not.

• If a writer works with an established author or a professional editor, and that person simply recommends querying me, that is not a referral. It only becomes a referral if that editor or established author is reaching out to me directly to request my review.

• If a writer finds the agent’s name in the acknowledgments of a current client’s published work and then references it in the query letter, this is not a referral—although this does show you are savvy and you’ve done your legwork!

• This one might cause a chuckle, but finding me, or any other agent, on Google is also not a referral.

When in doubt, if you have to fill out that field in QueryManager (or some other submission tool), just leave it blank. Feel free to mention names in the context of your query letter—such as in your bio or why you choose that particular agent for your submission. And if you do know someone willing to give you a legitimate referral, definitely thank them and use that referral to your advantage!

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