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Agent Joe Regal Weighs In On Niffenegger Sale

STATUS: I feel normal. No cough. No sniffle. I’m so happy.

What’s playing on the iPod right now? WHERE THE STREETS HAVE NO NAME by U2

This is very cool. Audrey’s agent, Joe Regal, commented on yesterday’s entry. That happens so rarely, I didn’t want it to get lost in the comment section so I’m posting it here. My hearty thanks Joe.

I have a Google alert for Audrey’s name and have been watching the response to the news of the sale, and since this particular thread seems to be from a thoughtful group of writers, I thought I’d take a chance and weigh in.

First, as Audrey’s agent, I very much fought against the news of the sale coming out. It seemed likely to stir resentment, and I already expected reviewers to approach the book with knives drawn before any leak of the money involved. For instance, since the NYT never reviewed THE TIME TRAVELER’S WIFE in any way, shape, or form, how could they say positive things about the new book and not look kind of foolish? In my submission, I specifically mentioned this likelihood and begged editors not to discuss the potential auction or possible eventual sale price with anyone.

Needless to say, word got out anyway. I tried to talk Motoko Rich out of doing a piece, but the leaks were so broad that there was really no chance. Thus my somewhat exasperated comments in the article, once I realized the article would run whether I participated or not.

Another reason to keep the news quiet was precisely because of the inevitable Charles Frazier comparison. It’s a hell of a lot more than a nuance that, unlike him, we sold a completed novel, a brilliant book that is a step forward for Audrey as a writer. It’s weird, inventive, original, singular, and not necessarily as commercial as the first book, but she has grown as a writer and handled the second novel challenge by pushing herself to grow as a writer, with new challenges and new rules, none of which had anything to do with sales. All she could control (as I noted in the article) was the actual writing, not how people responded to it. So she focused on that and wrote a truly remarkable novel.

That the industry responded to positively isn’t just because of her track record; people genuinely loved the book. A few editors told me, “this is so much better than TTW!” That kind of irritated me, because I think TTW is a pretty great book, but I got the point: editors recognized she had grown as a writer. So, combine a great book with a great track record, and you have the closest thing to a sure thing in a very uncertain market, and publishers were eager to pay handsomely.

The key takeaway here is simple: write the best book you can and then sell it. Arguments that “she could take her time to write her second book because the mortgage was covered” are way off the mark. She didn’t sign a two book deal with the first or second novel because she knew how hard it is to write a good book and she didn’t want the pressure of a deadline hanging over her. It’s hard to herd cats on a schedule. Maybe if you’re a genre writer, OK, it’s possible, perhaps even necessary, but otherwise, keep your day job and write a great book and sell it when it’s done. In Audrey’s case, she kept her day job for years after publication of TTW; she was careful to live in a way that put the ability to do her work her way, on her schedule, before any other material needs. She protected her priorities. That’s discipline, and she had been practicing it on modest means as a visual artist for decades before she became a writer.

I hope this is useful information. All best wishes for luck and courage to all writers here working to write the best books they can.

Joe Regal

Update 2:54 p.m.
Kristin: Joe’s not knocking genre writers as his agency reps them as well. It also occured to me that maybe I should add the link to Joe’s website so y’all can check it out.

Thanks for appreciating my note. A risky thing to do, but I couldn’t resist. And sorry for the couple infelicitous phrases and typos. One clarification: I’m not dismissing genre writers; I’m saying that the rules are a little different. For instance, my colleague Markus sold a new crime writer, Josh Bazell, to Little, Brown in a two-book deal. The main character of his first book, BEAT THE REAPER, is designed to be a continuing character, and the house paid a nice advance because they’re investing not only in the writer but in that particular character. They don’t want to spend money to make the character a star (never mind the writer) without having the ability to spread that investment over two books and without feeling like they won’t have some time to evaluate whether they’ve “grown” the series. So while it’s possible we could have battled to make it a one-book deal, it would have been counter-productive — it wouldn’t have served the publisher OR the writer.

So all I’m saying is that the rules are different, because the conventions are different. If you’re a crime writer, for instance, you’re supposed to hand in that next book a year later, maybe 18 months, so the house can publish on a consistent schedule and build the series. That isn’t the expectation with literary fiction. No slight intended! Especially from someone who, if he has time to read anything but his own books (he doesn’t at the moment), reads genre.

Shown The Money?

STATUS: I’m starting to, gasp, feel normal. Surely this is the end of bad cold?

What’s playing on the iPod right now? YOU BELONG TO ME by Anita Baker

I just read on Galley Cat that Audrey Niffenegger, author of the very wonderful TIME TRAVELER’S WIFE, just sold her next novel for 4.8 million.

Sources close to the negotiation say….

This cracks me up. If the publisher or the agent really didn’t want the public to know what a book sold for, trust me, the word would not get out. Unless a leak happened of course. (There are many tales of editorial assistants being bribed for info but I have to say, I never could confirm any of these tales. And I imagine all the EAs out there are wondering how to get that gig!) Regardless, either a leak happened or the parties involved wanted it to be known.

Now my blog is not about whether Audrey deserves said advance. That’s really not the point. Her first novel did well; based on sales numbers alone I’d say that advance is commensurate* with performance. Now it didn’t state this in the article but I’m sensing this was a complete manuscript she sold (as it’s been six years since the release of her prior novel).

[side story: I was at the 2003 BEA in LA when I happened by the MacAdam/Cage booth to talk to an editor friend of mine. She mentioned this debut author of hers so I wanted to stop in and lend support. There in the booth was the editor, the author, a large stack of galleys, and not too much traffic. I sat down and had a cup of tea and some lively conversation. I took a plain blue cover galley home with me. Yep, you guessed it. I have an original galley of THE TIME TRAVELER’S WIFE—which I read and loved.]

But that’s off topic. Basically, and here’s the point to my blog entry, wait for it, I want to say that I think Audrey was smart. She wrote her next novel and then sold it. Actually this is all speculation as I certainly don’t know if that’s what she did but it sounds like it from the article.

Talk about significantly alleviating the pressure of performance for a sophomore effort.

We don’t talk about it much in publishing but I do think it can be rough on an author to do really well with book 1, do a big deal for a next book, and then have the pressure on for the writing of said second novel.

I know what you’re thinking. Cry me a river. You’d like to have such a problem.

[*thanks for the typo catch! I laughed when I reread my entry this morning.]

5 In 4 Weeks

STATUS: Feeling a bit better today. The next day is always the real test with this cold.

What’s playing on the iPod right now? CONSTANT CRAVING by k.d. lang

At the beginning of the year, I think most of us in publishing, especially agents, were assuming there was going to be a big slow down in the deals done, books bought, new authors breaking in etc. At the very least, one assumed that any submission might take a few more weeks or a few more months to place.

And all of the above may be end up being true but here’s some good news. In the last four weeks, we’ve done 5 book deals.

For the stats, four of those deals were for already established clients but one of the deals was for a spanking new writer. A debut.

So hey, if you’ve been feeling the pinch, sensing the negativity in the air, worried about whether you’ve got a shot at getting your dang novel published, I’m here to say that business is happening.

And on top of that, I signed a new client last week. Never-before-published writer and
this new novel is brilliant. I can’t wait to shop it.

I’m feeling very optimistic and so should you.

Gone Fishin’

STATUS: I wish. Home sick today. Again. Sorry about the blog silence.

What’s playing on the iPod right now? Nothing at the moment.

Yes, this nasty crud is going on 11 days now. I talked with my doctor this morning and she said that this bad cold is lasting from 2 to 3 weeks with the sufferer occasionally feeling better only to be smacked down worse the next day.

Great. So I think I’m mending and it’s just misdirection.

This also means I have, on average, another 4 to 10 days to enjoy this crud. Shoot me now!

I do hope to be back in the office tomorrow…

Friday Funnies

STATUS: TGIF! Have a great weekend.

What’s playing on the iPod right now? EVERYTHING LITTLE THING SHE DOES IS MAGIC by The Police

Okay, absolutely nothing to do with publishing but I’m still sick and this just made me laugh. Enjoy!

Do You Indiebound?

STATUS: Going to bed early. I’ve got to kick this cold.

What’s playing on the iPod right now? I”LL BE AROUND by Joan Osborne

Because writers are quite comfortable with online book sites such as Amazon, often times it doesn’t occur to them to include independent bookstores in the links they provide on their Buy My Book website page.

If you’ve got a book about to be published and a website to promote said book and you as the author, the first think your publicist is going to ask you to do is to link fair on your author website. Include Amazon, BN, Borders but don’t forget the Indies.

Not sure how? Click here.

Haven’t got an indie link? Might be time to update the old website.

Haven’t ever heard of Indiebound (formerly Booksense)? Can’t hurt to learn a little more.

So PW Hates Your Book

STATUS: I’m really hoping to feel less congested tomorrow.

What’s playing on the iPod right now? SEASONS OF LOVE from the musical Rent

No doubt about it. It sucks when you get a negative review from Publishers Weekly, Library Journal, or Kirkus. Although from Kirkus, we all kind of expect one since it’s so rare for them to write a good one. It’s almost badge of honor to get a bad review from Kirkus! Means you have arrived in publishing.

By all means, take a moment to be sad. Email close friends so you can get some immediate emotional support.

But don’t bother getting mad; get even.

And the best way to do that is to take the sting out of that bad PW review. You know it’s going to be out there on Amazon.com, BN.com, Borders, and your closest large Independent bookstore website. There’s nothing you can do to change that. All those websites will post the big reviews. But you can minimize the impact.

How?

By gathering all the good reviews you can and by getting solid “must read this book” blurbs from well-known authors. Then you bug your editor or in-house publicist to bug their contact over at the main sites to also include all these other good things about your book.

With any luck, these sites will post new info as it comes in and that black eye of a PW review will be lost at the bottom of the page. Even if it’s still there, prominently coming up as the first before all other reviews, at least you have populated that page with all kinds of good stuff that any discerning reader can then weigh and judge if they want to buy the book. The one bad review won’t be center stage.

Action is the best medicine.

Double Trouble

STATUS: Is it possible to have an eye before the storm for a cold? I was feeling fairly good yesterday and today was just blah. I did drag myself into the office. Man I’m hoping for better things tomorrow.

What’s playing on the iPod right now? FEELING GOOD by Michael Bublé
(Okay, the irony of what is playing on my iPod has not escaped me as this is exactly how I’m not feeling at the moment.)

I find this fact very interesting. I was talking to Sara this morning because I’ve been reading on various blogs about a huge increase in the number of queries that other agents are currently receiving.

Since I don’t read the first wave, so to speak, I’m not on the front lines of what we are receiving on a daily basis so today I asked Sara and Julie.

I was a little stunned to hear the answer. Our email queries, which in the past have numbered about 100 day, have doubled in recent weeks.

Now part of this might be because of NLA’s announcement of Sara’s promotion to associate agent and that she’s now acquiring but I don’t think that can totally account for the huge jump. Other agents are obviously experiencing the same and they may not have had an announcement of a new promotion to generate it.

So what’s up do you think? I have to say that I’m at a loss.

We are, however, reading every single query received and responding to it. All by email, of course, since we don’t accept any paper queries.

But I’ll tell you right now that even though we are replying to every query, the senders aren’t necessarily receiving them. We get a lot of bounced messages. We will try one more time to resend but if it bounces again, we leave it and that poor writer will think we are one of those agencies who say NO by not saying anything at all.

We also don’t respond to emails requesting that we accept the invitation to bypass the spam folder by following XYZ step. We haven’t the time for it.

So make sure you can be reached easily.

And for those who never got a response, we heartily apologize. We did send one.

Two Rays Of Light

STATUS: I actually stayed at home sick today. I’m feeling a lot better though so I think I’ll make it into the office tomorrow.

What’s playing on the iPod right now? BEFORE HE CHEATS by Carrie Underwood

There is so much dreary news as of late that one has to wonder if anyone is buying books. Well, they must be because today I found out that two of my authors’ books have gone back for their fifth reprinting this week!

And both have love stories at the core. Hum…

.

When News Hits Home

STATUS: I awoke this morning with what must be the start of a cold. My head feels like it’s stuffed with cotton.

What’s playing on the iPod right now? GRACELAND by Paul Simon

Every day on Media Bistro, I read some new tidbit on the problems in the newspaper industry. Lay-offs, new advertising on the front page, struggling papers trying to find ways to become more viable in this changing economy and evolving reading medium.

Today it hit home particularly. I awoke to the radio news that The Rocky Mountain Newspaper, publishing since 1859, is running its last edition this morning. Officially as of today, the paper is no more. They closed the doors.

The Denver Post is now the only newspaper in town.