Pub Rants

Category: promotion

Last year we participated in World Book Night and gave away THE PHANTOM TOLLBOOTH and GOOD OMENS.

I’m over the moon that last night, World Book Night announced that Jamie Ford’s Debut  novel HOTEL ON THE CORNER OF BITTER AND SWEET is a 2014 pick- both the regular and large print version.

To sign up to be a Book Giver and give away Jamie’s book, or if you’d like to choose something else (but really do you want to? Grin.) click here.

But only for you readers who are smart enough to grab the hardcover of SCORCHED when it hits the shelves on September 2.

Hidden DragonCover

 

 

And, I have a cool pre-order special if you’ve been thinking of doing just that!

In the changing landscape of publishing, it’s all about pre-orders these days. The actual sales racked up before release day can seriously make a difference on whether a book will land on the NYT or USA Today list or not. So publishers are getting creative in tempting readers to buy early. And sourcebooks is going all out for SCORCHED.

A Gift for You, for Pre-Ordering SCORCHED by Mari Mancusi

We have a special offer for U.S. and Canada YA fans for the release of SCORCHED by Mari Mancusi in stores in a little over three weeks! If you pre-order the book, we will send you an exclusive dragon charm—perfect to wear as jewelry or to decorate an accessory. You have until September 2 or until quantities run out.

DragonCharm

Here’s how to get your charm:
1. Pre-order the book (print or eBook) through any retailer (Barnes & Noble, Amazon, your local independent bookseller/Indiebound, Books-A-Million, Hastings, etc.)

2. Email your proof of purchase (receipt or picture of the receipt) to [email protected]. Put “Scorched Pre-Order” in the subject line. Don’t forget to include your home address (US & Canada only please) so we can send you the dragon charm! If you’ve already pre-ordered this book—not a problem! Send us your receipt!

3. You will get an email back confirming when the items have been sent out.

4. Enjoy Scorched when it comes out in September!

Optional: take a pic of you and your dragon charm and share it with Mari Mancusi or Sourcebooks Fire on Twitter! You can find Mari @marimancusi and Sourcebooks Fire @sourcebooksfire.

Blogging Authors Beware! You Can Get Sued. Roni Loren Guest Blogs

Re-posted with permission from original blog post here.

Sara, our lawyer,and I all helped Roni through the situation but here is the whole story below.  You can no longer say that you haven’t been warned!

Guest Blogger: RONI LOREN

So today I’m forgoing the usual Fill-Me-In Friday post to talk about something that I’ve been wanting to blog about for a while but couldn’t until the situation was wrapped up.

For those of you who are super observant, you may have noticed some changes on my blog over the last few months. Tumblr posts went away. Fiction Groupie disappeared. I deleted most of my Pinterest boards. The Boyfriend of the Week has changed format. And all my previous posts from the past three years–all 700 of them–now have new photos on them.

Why is that? What happened?

Well, you’ve probably figured it out from the title, but it’s because I’ve been involved in a case regarding a photo I used on my blog. Like most of you, I’m a casual blogger and learned my way into blogging by watching others. And one of the things I learned early on was that a post with a photo always looked nicer than one with just text. So I looked at what other people were doing for pictures. And mostly it seemed that everyone was grabbing pics from Google Images and pasting them on their sites. Sometimes with attribution, most of the time without. And when I asked others (or looked at disclaimers on websites and Tumblrs), it seemed that everyone agreed using pics that way was okay under Fair Use standards.

Here is an example of a disclaimer I found on a bigger site (name of blog removed):

THIS BLOG claims no credit for any images posted on this site unless otherwise noted. Images on this blog are copyright to its respectful owners. If there is an image appearing on this blog that belongs to you and do not wish for it appear on this site, please E-mail with a link to said image and it will be promptly removed.

And site after site had the same kind of thing. Just look on Tumblr, that same type of disclaimer is on a ton of them. And I’m thinking–well, that must mean it’s okay because if that weren’t true, sites like Tumblr and Pinterest couldn’t even exist because reposting pics is the whole POINT of those sites. So off I went doing what everyone else does–using pics from Google Images, putting a disclaimer on my site, etc.

Well on one random post, I grabbed one random picture off of google and then a few weeks later I got contacted by the photographer who owned that photo. He sent me a takedown notice, which I responded to immediately because I felt awful that I had unknowingly used a copyrighted pic. The pic was down within minutes. But that wasn’t going to cut it. He wanted compensation for the pic. A significant chunk of money that I couldn’t afford. I’m not going to go into the details but know that it was a lot of stress, lawyers had to get involved, and I had to pay money that I didn’t have for a use of a photo I didn’t need.

It wasn’t fun. But the fact of the matter is, I was in the wrong. Unknowingly. But that doesn’t matter. And my guess is that many, many of you are doing the same thing I was doing without realizing it’s a copyright violation. So I wanted to share my experience so that you can learn from my mistake.

Here’s what I learned about Fair Use:

It DOESN’T MATTER…

if you link back to the source and list the photographer’s name
if the picture is not full-sized (only thumbnail size is okay)
if you did it innocently
if your site is non-commercial and you made no money from the use of the photo
if you didn’t claim the photo was yours
if you’ve added commentary in addition to having the pic in the post
if the picture is embedded and not saved on your server
if you have a disclaimer on your site.
if you immediately take down a pic if someone sends you a DMCA notice (you do have to take it down, but it doesn’t absolve you.)

NONE OF THAT releases you from liability. You are violating copyright if you have not gotten express PERMISSION from the copyright holder OR are using pics that are public domain, creative commons, etc. (more on that below.)

I didn’t know better and I had to learn the hard way. So I want to let you all know now so that you don’t have to be a cautionary tale as well.

Plus, beyond not wanting to be sued, most of you who are reading this are writers. Our livelihood depends on the rights to our work. I’ve already had to send my own DMCAs to sites that have pirated my books. So I definitely don’t want to be someone who infringes on someone else’s copyright. A photo is someone else’s art and unless they tell me it’s okay, I don’t have the right to use it.

So what can you do?

1. If you’ve been using images without approval from the internet on your blogs, know that you are probably violating copyright and could be sued for it.

Is the chance high? Probably not. Is it possible? I’m proof that it is. So you may want to consider going through your posts and delete pics that aren’t yours.

2. Search for photos that are approved for use.

  • Creative Commons licensed pics — You can search for photos that are free to use (with some restrictions) through Creative Commons. Usually this means you have to attribute the photo to the owner and link back to their site. (All of my posts now have pics that are under Creative Commons license. And there are actually really great photos available.) Meghan Ward did a fantastic post on the breakdown of creative commons licenses plus listed some other photo sources.)
  • Wikimedia Commons offers free media files anyone can use.
  • Buy a subscription to a stock photo site — This can be pricey up front but then you have access all year. There are also sites that you can pay per pic. (Here is one example of a subscription service. Thanks to Janice Hardy for that suggestion.)
  • Use photos that are in the public domain.

3. Take your own photos and share the love.

Almost all of us have camera phones these days. Instead of just taking photos of our family, think of images you could use on posts. See a stop sign. Snap a picture and save it. Whatever. And if you want to give back and not just take–open up a Flickr account (here’s mine) and list your own images as creative commons so that you can share the love. (You can set it up to where whatever pic you load from you camera is under that license.)

4. Use sites like Pinterest and Tumblr with caution.

I have read way too many terms of service over the last two months. And I’m not a lawyer, so the legalspeak can be confusing and I am NOT giving legal advice. BUT both Pinterest and Tumblr (and most other social sites) say that if you load something into their site (i.e. Pin It or Tumble it) YOU are claiming that YOU have a legal right to that picture. And if the owner of that photo comes after the company, you will be the responsible party. And Pinterest goes so far as to say if you REpin something, you’re saying you have the right to that photo. Yes, if that’s enforced, it would mean that 99% of people on Pinterest are doing something illegal. Will that ever come up? Maybe. Maybe not. But I’m leaning on the paranoid side now. I don’t want to be the test case. And I don’t want to pin something the owner of the photo wouldn’t want pinned.

So pin your own photos, pin things from sites that have a Pin It button (see discussion in comments about the Pin It button, it’s not always a safe bet either.) I pin book covers and movie posters because I figure that it’s advertisement for said movies or books. But other stuff? All those pretty mancandy photos? I’m going to look but not touch.

5. Assume that something is copyrighted until proven otherwise.

That’s your safest bet. If you’re not 100% sure it’s okay to use, don’t. This includes things like celebrity photos. Someone owns those. There are enough free pics out there that you don’t need to risk violating someone’s copyright.

6. Spread the word to your fellow bloggers.

It was KILLING me not to be able to go tell everyone about all of this because I didn’t want anyone else to get into this kind of mess. So if you know someone who is using photos in the wrong way, let them know. I wish someone had told me.

So I know many of you are probably thinking–she’s being paranoid or that the likelihood of this ever happening to you is slim. Well, maybe. But it happened to me. And now that I know better, I’m going to do better (yes, I’m busting out an Oprah quote, forgive me.) And yes, it does kill me a little bit that I can’t go on posting boyfriends of the week and mancandy, but instead I’ll just post links to it so you can see it elsewhere. 🙂

So lesson learned: protect yourself and respect the rights of other artists.

San Diego Comic Con – The Latest Shiny Promotional Venue

STATUS: The problem with summer is that I’d rather not work long hours. Too much sunshine and lovely outdoor weather.

What’s playing on the XM or iPod right now?  TONGUE TIED by GroupLove

There is no doubt in my mind that Comic Con in San Diego is the shiny new conference that all writers want to attend. I get it. It’s a blast. Geek Chic. Fandom over great shows like True Blood and Game of Thrones. Honest to goodness movie stars. Fabulous parties (I’m still lamenting that I didn’t get to go to the Entertainment Weekly one.)

What’s not to like? You can even buy some funny, cool, and geek insider T-Shirts.

But is it necessarily the best promotional venue for a writer?

Jury might still be out on that but here’s my thinking. If your book has an obvious connection to the fan base that attends, I’d say yes, it’s a worthwhile promotional venue for an author.

Gail Carriger is a great example. She writes steampunk fantasy and also has a graphic novel equivalent of her popular The Parasol Protectorate series.

Her publisher, Orbit, had a full-size paper cut-out of graphic novel Alexia Tarabotti in their booth. Here I am standing with it. 

And fans even come dressed up as Gail’s characters for her autograph signings.

I can safely say that her fan base is present at this Con in full force.

Same would hold true for Marie Lu and her Legend Trilogy. Since there is a video game in the works below is a sneak peek), she had lots of fans at this event.

As an author, ask yourself. Do fans who love my books love all things geek that can be found at San Diego Comic Con? If the answer is yes, then this shiny venue is a good fit. If it’s not, I wouldn’t recommend it even though it’s the latest “hot” thing.

The Concern Is Perhaps Premature

STATUS: All my Texas blog readers, Kristin Callihan’s FIRELIGHT is going to be included in the romance round-up on Good Morning Texas tomorrow, Wed. May 2. Station WFAA-TV channel 8. It’s the ABC affiliate in Dallas/Fort Worth. How cool is that. I wish I could tune in.

What’s playing on the XM or iPod right now? DOMINO DANCING by Pet Shop Boys

When I was at the Pikes Peak Writers Conference last week, I had a writer rush up to me in a panic to ask a question. She was incredibly worried that she had not established her social media platform for her novel yet.

If her release date was in 4 weeks, then I would say she had cause to panic.

But given that she hadn’t actually finished writing her work-in-progress (let alone begin querying for her agent search), I found her concern a little premature.

*grin*

I advised her that at this point in her professional career, she should focus on writing the best novel she possibly could. Plenty of time to get the social media cranking while it’s on submission. I personally don’t know any agent who would say no to an author for a project they love just because the publicity platform isn’t there yet.

I can build that with an author. I imagine most agents feel the same.

Can’t Resist Facebook Any Longer

STATUS: I was wondering when the “too good to be true” weather would end and we’d get the smack down. It snowed today. Spring in Colorado.

What’s playing on the XM or iPod right now? WISHING YOU WERE HERE by Chicago

Honestly, I’m just not clever enough for Facebook. Or that’s how I feel most of the times. I’ve been on FB for several years just for family and friends. I like it well enough but post sporadically. However, I love reading everybody else’s posts.

But lately, I’ve been having little tidbits of things that I would love to share but the blog doesn’t feel like the right spot to do it. We’ve had an NLA page but I didn’t really pop on it it often enough. I decided it has to be unique to me to give it care an attention. So here we go.

It’s only been up a day or so and I already have 10 likes! I felt a little thrill. 10 likes!

See that’s the power of Facebook. It makes you delighted over such a small thing….

I’ve posted some action pics during the webinar. Can you believe an attendee grabbed some screenshots and sent them to me? So fun. I loved that she did that.

For The Book That Almost Didn’t Sell–Happy Release Day FIRELIGHT!

STATUS: Another phone conference in 20 minutes! Must blog quickly.

What’s playing on the XM or iPod right now? LOWDOWN by Boz Scaggs

Blog readers, have I got special treat for you today. If you ever wondered what the editor rejections looked like for a book that has shown every sign of coming out of the gate wildly popular, well today is your lucky day.

Today is the official release day for Kristen Callihan’s FIRELIGHT.


I’ve blogged before about the fact that I almost could not sell this book. And today, Kristen has given me special permission to share her rejections.

But let me preface this.

This debut novel has received two starred reviews (Publishers Weekly and Library Journal) and top pick at any number of romance sites, too many to list here.

When we sent the novel out to already established and successful authors to read with an eye for a possible blurb, we had our fingers crossed that maybe we’d get one or two responses.

Every author on our list read and blurbed it:

“Callihan has a great talent for sexual tension and jaw-dropping plots that weave together brilliantly in the end.”
—Diana Gabaldon, New York Times bestselling author of Outlander

“A sizzling paranormal with dark history and explosive magic! Callihan is an impressive new talent.” —Larissa Ione, New York Times bestselling author of Immortal Rider

“Evocative and deeply romantic, Firelight is a beautiful debut. I was fascinated from the first page.” —Nalini Singh, New York Times bestselling author of the Guild Hunter Series

“Passionate and sizzling, beautifully written and dark. This unique paranormal twist on the beauty and the beast tale rocks!”
—Elizabeth Amber, author of Bastian The Lords of Satyr

“Kristen Callihan delivers a dark, lush offering to fans of gothic and paranormal romance. With a deliciously tortured hero, an inventive supernatural mystery, and slow-building heat that simmers on each page, Firelight is a sexy, resplendent debut. I can’t wait to see what Kristen Callihan comes up with next!”
—Meljean Brook, New York Times bestselling author of The Iron Duke

“This book has everything: sword fights, magic, despair, a heroine with secret strengths, a hero with hidden vulnerability, and best of all, a true love that’s hot enough to burn the pages. I couldn’t stop reading. This book is utterly phenomenal.”
—Courtney Milan, New York Times and USA Today bestselling author of Unraveled

“Inventive and adventurous with complex, witty characters and snappy writing. Callihan will make you believe in the power of destiny and true love.”
—Shana Abé, New York Times bestselling author of The Time Weaver

“A dark, delicious tale of secrets, murder, and love, beautifully shrouded in the shadows of Victorian London.”
—Hannah Howell, New York Times bestselling author of If He’s Dangerous

“A dazzling debut, sexy and thrilling. Callihan now has a place on my to-buy list.”
—Anya Bast, New York Times bestselling author of Dark Enchantment

“A fantastic debut that has everything I’m looking for in a story: compelling conflict, beautiful writing, gripping sexual tension, and strong, intelligent characters.”
—Sherry Thomas, RITA-award winning author of Not Quite A Husband and His At Night

“A compelling and emotional pageturner that will have readers burning the midnight oil.” —Anna Campbell, award-winning author of Midnight’s Wild Passion

“Lush and imaginative, Firelight will sweep you away.”
—Zoë Archer, award-winning author of Devil’s Kiss

“Combines romance, wit, and suspense in a fabulous retelling of Beauty and the Beast…with a supernatural twist.”
—Colleen Gleason, international bestselling author of The Gardella Vampire Chronicles

“I LOVED the book! Fabulous writing, great characters, innovative plot. It held me from the first page. I was so drawn in by the quality of the writing. She’s sure to become a fave of mine. I have already raved about the book to my readers group.”
—Gail Link, 2010 RWA Bookseller of the Year

And yet, the editors did not feel the same love.

–I’m afraid I didn’t love the voice, which felt a little bit overdone to me, and this kept me from getting immersed in the story. I’m therefore going to pass; I’m sorry. But thank you for giving me a shot at this, and I hope you will find the right home for it.

–I love your description of the story, but for me, the writing itself doesn’t stand out from the crowd.

–Thanks so much for sending this! I liked the reimagining of the beauty-and-the-beast story, but didn’t quite love the voice as much as I’d hoped

–I do love a great gothic, so I was really hoping to love this. Unfortunately, I just didn’t connect with the voice as much as I wanted to.

–Many thanks for thinking of us for this, but we’re going to pass. Gothics are very hard to sell right now

–I’ve been reading this, and I’ve enjoyed the appealing voice and the strong element of mystery. But while I liked this novel perfectly fine, I just didn’t feel the level of enthusiasm necessary to make this a success. Ultimately I just didn’t feel the strong emotional connection I’d hoped for.

–I really tried hard to get emotionally attached to FIRELIGHT because the atmosphere is so beautifully written. I just couldn’t connect, I’m sad to say,

–I did find plenty to like in the manuscript: Miranda makes a great heroine, and I absolutely loved our introduction to her in the opening chapters. (In particular, the scene where Miranda is having the ethical dilemma over whether to steal or not really hooked me.) The main problem I have, though, is that I never really connected with Archer as a hero. Miranda won me over, but she alone wasn’t enough to make me believe in the romance.

–Here’s the thing-I kept hoping I could make this work, but increasingly we’re having a hard time making new historical romance authors grow in the market.

In the end, it’s so so true that you have to find the right editor with the right vision who is the right fit. When you do, even for a book that almost didn’t sell, it can be magic.

And I think Kristen’s holiday gift to me is the perfect end note!


Happy release day Kristen!

Story Of An Underdog

STATUS: Yesterday got away from me so I’m blogging “early” today.

What’s playing on the XM or iPod right now? SUNSET BOULEVARD by Charlie Robison

Hum, I’m wondering if championing an underdog that then goes on to be successful might be the story of my career.

Either that or I simply have strange tastes most of the time (with the occasional hitting the market square on with a project that generates lots of initial excitement from the get-go).

So here’s another tale of an underdog–a novel that I absolutely loved but had trouble selling. And I can tell you that agents often delude themselves; I seriously expected an auction when I went out on submission with it. I was totally flummoxed when that didn’t happen.

But finally, after much work, this genre bending, doesn’t-fit-into-an-easy-category novel sold. I would call it a dark gothic Victorian historical romance with an unusual paranormal twist.

And I’m always telling aspiring writers not to do what I just did with my description above. LOL. Everything but the kitchen sink!

Given the nature of the story, the editor, author, and I all agreed that we needed to give the novel the best chance possible and one facet of doing that is going after established authors for praise blurbs to hopefully start the early buzz.

Now, the blurb process is not an easy one. In general, you’re lucky if maybe you get one or two blurbs out of 10 or 12 blurb read submissions. Established authors are on deadline, they get asked to blurb a million times, the story isn’t their cup of tea. There are a hundred reasons why established authors pass on reading for blurbs so you don’t go in with high expectation of the response. You’ll be happy with anything that comes of it. And a lot of times that means just one blurb.

Well, in this case, every established author we sent the novel to read it, loved it, blurbed it.

I’m still stunned. This never happens.

“If the word FIRELIGHT sounds cozy–think again. Both characters and plot are literally ON FIRE!! Tremendously, engagingly sensual.”

–Diana Gabaldon, bestselling author of the Outlander Series

“Passionate and sizzling, beautifully written and dark. This unique paranormal twist on the beauty and the beast tale rocks!”

—Elizabeth Amber, author of Bastian The Lords of Satyr

“Evocative and deeply romantic, Firelight is a beautiful debut. I was fascinated from the first page.”

—Nalini Singh, New York Times bestselling author of the Guild Hunter Series

“A sizzling paranormal with dark history and explosive magic! Callihan is an impressive new talent.”

— Larissa Ione, New York Times bestselling author of Immortal Rider

“Inventive and adventurous with complex, witty characters and snappy writing. Callihan will make you believe in the power of destiny and true love.”

— Shana Abé, New York Times bestselling author of The Time Weaver

“A sexy, resplendent debut with a deliciously tortured hero, an inventive supernatural mystery, and slow-building heat that simmers on each page. I can’t wait to see what Kristen Callihan comes up with next!”

— Meljean Brook, New York Times bestselling author of The Iron Duke

“A dark, delicious tale of secrets, murder, and love, beautifully shrouded in the shadows of Victorian London.”

— Hannah Howell, New York Times bestselling author of If He’s Dangerous

“A dazzling debut, sexy and thrilling. Callihan now has a place on my to-buy list.”

— Anya Bast, New York Times bestselling author of Dark Enchantment

“Utterly phenomenal! Sword fights, magic, a heroine with secret strengths, a hero with hidden vulnerability, and best of all, a true love that’s hot enough to burn the pages.”

— Courtney Milan, New York Times bestselling author of Unraveled

“Lush and imaginative, Firelight will sweep you away.”

— Zoë Archer, award-winning author of Devil’s Kiss

“A compelling and emotional pageturner that will have readers burning the midnight oil.”

— Anna Campbell, award-winning author of Midnight’s Wild Passion

“A fantastic debut that has everything I’m looking for in a story: compelling conflict, beautiful writing, gripping sexual tension, and strong, intelligent characters.”

— Sherry Thomas, RITA Award-winning author of His At Night

“Combines romance, wit, and suspense in a fabulous retelling of Beauty and the Beast…with a supernatural twist.”

— Colleen Gleason, international bestselling author of The Gardella Vampire Chronicles

Gosh I hope the reading public feels the same! And if you are one of those readers that loves unique romances that don’t fit into neat square boxes, then all I can ask is that you add this one to your To Buy list because it almost didn’t happen. Editors WANT to take chances on unusual stories but it’s a tough argument for them at the editorial board meeting unless they can point to titles that were successful and sold well. That’s the cold, hard truth.

I’ve got high hopes that FIRELIGHT by Kristen Callihan will do just that.





And speaking of authors who like to tackle unusual but powerful stories, if you haven’t had a chance to read a Sherry Thomas romance, well, you are in luck. You can’t try her out in ebook for only $3.99. Random house is doing a special promo.

Amazon

BN

Kobo

Google eBooks

Sony

Back

STATUS: I’m finally back! It definitely took a week longer than I expected but I’m doing great.

What’s playing on the XM or iPod right now? JEOPARDY by Greg Kihn (Of course!)

Late on Friday (July 29) I found out that Jamie Ford was going to be a literature question on that night’s TV show of Jeopardy!

Surely you’ve arrived if you are ubiquitous enough to be a question on a popular game show, right?


Not a single contestant got the answer. LOL!

Yep, take it down a notch Kristin. It still makes me smile though.

Calling All Denverites

Status: It was already in the 90s by 9 a.m. this morning. Poor Chutney was not happy with her walk in Central Park.


What’s Playing on the XM or iPod right now? SHE BOP by Cyndi Lauper


Even though I have a healthy ego in regards to my agenting, I really do think that this a once-in-a-career opportunity.


I found out this week that Jamie Ford’s Hotel On The Corner Of Bitter And Sweet is in the running for One Book One Denver!


Always the last to know….


But I’m so excited at the possibility I can barely sleep. I really don’t know if I’ll ever have another book in the running (although one never knows what the future will bring)!


As many of you know, Jamie is not a Coloradoan but his wife is and her family still lives here. They visit Colorado often so even though he’s not a local author per se, he’s an honorary or sometimes local. Either way, he is a writer of the West.


So what is this blog post about? I need your help! The title is in the running but I need Denverites to vote.


Here’s how it works. You go to the voting website here. Of course they are going to want you to register (sorry about that!) because they are collecting info for Denver Events eMailing list. You can always unsubscribe later


Then you’ll see the three titles and I won’t mince words. The competition is tough. I personally enjoyed The Art Of Racing In The Rain and my book club is scheduled to read The Immortal Life Of Henrietta Lacks in just a few short months. I’m not disparaging these titles at all but I still want HOTEL to win!!


It’s a little confusing on the site but voters are suppose to vote on each title by ranking them with the number of stars that applies to your rating of the work.


So, it’s not a matter of the book with the most votes win but the book with the most votes and the highest ranking of stars wins. I hope that makes sense…


If HOTEL does win, trust me, Jamie will be coming to town for a variety of One Book One Denver events. NLA will hold a party and all Denverites are invited!