Pub Rants

Category: trends

Why Asking About The Next Trend Is The Wrong Way To Go

by Kristin Nelson

(Just a note, this post is from our archives. Some references and links may be from past years.)

STATUS: I feel like I’m being pulled in 10 different directions. I’m here at the RT Convention. On Tuesday, I offered rep to a potential new client. Wednesday I did an hour phone conference with a film producer for another client. Yesterday, I reviewed 5 different offers for a UK auction going down. Today let’s talk about romance. It’s almost time for Pitch-a-Palooza!

What’s playing on the XM or iPod right now? IF IT’S LOVE by Train

But writers can’t help themselves. They still ask this question anyway.

At best, this question is unhelpful. If you start writing for the “next hot trend” by the time you finish your project, that particularly trend is on the way out.

Not to mention, if you ask me the question, “What are you looking for?” I can ramble on about something I’d love to see (such as a completely charming, witty, and fun historical romance a la Julia Quinn) but what I offered rep for just this week would never have landed on my “This is what I’m looking for” list.

I’m constantly taken by surprise by what I fall in love with.

After being here at RT, certainly I can tell you that editors are weary of paranormal romance. That everyone is talking about erotica because of 50 Shades (by the way, I don’t rep erotica so please don’t query me for that.)

That “hook-y” women’s fiction novels (i.e. hooks like a knitting club or cupcake club) are still on editors’ wish lists (which by the way, are topics that don’t ring my bell much).

I can tell you that a lot of the romance editors also rep YA and they might be moved to violence if just one more YA paranormal romance lands in their submission inbox.

I can tell you all these things and then I can also tell you that the minute the “right” project lands in that same inbox–even if it contains any of the above–but it blows them away, they’ll offer for it.

So I can’t tell you what I’m looking for as an agent. I can only say that I’m going to know it when I see it and this: I haven’t taken on a romance author in over the year. I’m opening my universe up to that possibility as I’d love to read an awesome romance right now.

I’ve been in my “dark” phase for the last 7 months by taking on dark and gritty SF.

Creative Commons Credit: Andy.Brandon50

Slightly Less Opaque Grey For Me

by Kristin Nelson

STATUS: Popped in on a Saturday to finish up a few things. This afternoon Chutney and I are heading into the mountains for a nice long hike.

What’s playing on the XM or iPod right now? THE MORE I SEE YOU by Michael Buble

Kudos to blog reader and commenter Elizabeth who manned up and explained the appeal of 50 Shades of Grey. Just in case you didn’t catch her comment in that section, I’m including Elizabeth’s post in its entirety.

I’ll man up. I read the hell out of it. All three installments in two and a half days. 800,000 words. BOOM. Just like that. I think I gave it four stars on Goodreads or something.



And here’s why: 

I couldn’t put it down.



True, it’s technically a mess. It’s randomly punctuated. The dialogue is all over the place. The characters are bipolar. The sex is vanilla. Typos abound (at one point Christian stared at Ana like “a bacon in the night” which made a weird sort of sense, actually). Ana has this really weird habit of doing figure skating jumps off gymnastics apparatuses. And it started out as fanfic, which I get the impression I’m supposed to be all up in arms about. But holy cow. Do you know the last time I read that many words in such a short period of time? Harry Potter and the Order of the Phoenix.



Here’s what I think people don’t understand: Good hardly ever factors into popular or entertaining. People aren’t going to youtube, for example, to watch someone do something meaningful or profound. They’re going to watch some guy stick a lit firecracker up his bum. I would rather see Sharktopus than The English Patient. That’s just how I roll.



So there’s something to be said for things that are a little bit campy. I’m a little bit campy. So are my friends. When I got to the point in the book where I realized it was going to be one THOSE stories (I didn’t see a lot of Twilight in 50 Shades, but it totally read like “crack-fic” fan-fiction), the first thing I did was go on Facebook and tell two of my friends, “Hey, you have to read this.” Because it was absolutely the kind of book they would love. And they did love it. 



Nine copies sold between the three of us. We all felt like we got our money’s worth. Not because it was good, remember, but because it spoke that little spot in our hearts that loves those kinds of stories. The fact that it was kind of poorly written just made it that much better.



And I can’t explain why that is. I don’t know why this book, with its myriad of flaws, the least of which being its word count, held me captive in a way that other, arguably “better” books didn’t.

I loved that she was willing to simply be honest and put her reaction to the book out there. For me, I’m thinking this book is kind of like trends that happen in other mediums. There’s no easy or clear explanation. It just happens and something becomes wildly popular. For example, the phenom of Ugg Boots (which are not particularly attractive) or croc shoes for that matter. The youtube phenom for Randall’s narration of National Geographic footage: The Crazy Nastyass Honey Badger.

There’s a spark. It taps into some zeitgeist. There’s no explaining it and quite frankly, I don’t think we have to. It is what it is.

For me, I’m not sure I would recognize it under all the flaws. I couldn’t get past the writing and a lot of groan worthy dialogue. But in the end, who cares what I think. The public has spoken and in the end, that’s the opinion that matters.

I’d Say 100% Solid Grey For Me

by Kristin Nelson

STATUS: Just finished our first Pub Rants Video Webinar. I had a blast. We definitely need to tweak some things for next one though. If you were there, thank you for being our first guinea pigs!

What’s playing on the XM or iPod right now? SHOW ME THE MEANING OF BEING LONELY by Backstreet Boys

While on the train to Venice (and boy do I like saying a statement like that–makes me sound so cosmopolitan) Simone Elkeles’s friend Nanci had a copy of 50 Shades of Grey.

You’d have to be living under a rock not to have heard about this title. But just in case you have been, here is a link to get you up to speed. It’s been in all the publishing news as of late. It’s an erotica novel that started life as Twilight fan fiction and then went viral a couple of weeks ago. So there was a big publishing deal and then the movie rights sold just this week.

If something is getting that much attention, it’s probably worth an hour of my time to give it a look so I asked Nanci if I could borrow her copy. I read several chapters and I have to admit, I’m not getting it. To be honest, if it had come in via our slush pile, I would have passed on it without requesting a full. I didn’t connect with the characters or find myself enmeshed in the writing. Now granted, this genre is not my bailiwick so that’s going to be a factor.

Still, it’s obviously tapping into some cultural zeitgeist and on that point, I’m curious. It obviously works for a lot of other people so I’d like to know why.

So blog readers, if you read and liked it, share with me because I’m genuinely curious to know.

Disturbing YA Cover Trend?

by Kristin Nelson

STATUS: I am well and I’m very apologetic for not being able to blog regularly this fall. I have a feeling I’ll know what my New Year’s Resolution will be….

What’s playing on the XM or iPod right now? WHEN YOU’VE GOT TROUBLE by Liz Longley

As a sophomore in college back in 1987, I’ll never forget the impact of seeing STILL KILLING US SOFTLY: ADVERTISING’S IMAGE OF WOMEN, a documentary by Jean Kilbourne.

I remember sitting there in my seat, stunned, mouth open, as Kilbourne analyzed example after example of ads that demeaned, sexualized, or minimized women by images used in advertising. She also pointed out the level of violence often depicted towards women in every day kinds of ads for fashion, perfume, food, you name it. Until that moment (despite thinking I had adequate critical analysis skills), I had never connected the dots. And after, I never saw an advertisement, a movie, or the world for that matter, in quite the same way.

And folks, this isn’t limited to the 80s (as evident by Kilbourne’s Killing Us Softly 4 which released in 2010). Today, models on Glamour and Vogue can easily have an inch or two airbrushed off their thighs so what everyday women are seeing in the cover picture is a level of body perfection that is literally not achievable naturally.

So last week when I was reading a blog article on YA cover trends by Rachel Stark on Trac Changes, it’s no wonder I had a moment of deja vu. She explores the obsession with elegance and death in young adult covers. She posits that the popularity of such covers might reflect teenage girls’ morbidity and that the images on the covers she spotlights, to paraphrase, present the idea that it is beautiful, dramatic and poetic to be dead. And the fact that these covers are popular with teen girls is a product of what she dubs “internalized misogyny.”

This is definitely an article worth reading and discussing.

And I’m rather happy to report that NLA does not have any young adult titles with dead girls on the covers. A small triumph I’m sure…

Now we do have covers with girls looking pensive and beautiful, girls kissing a boy or holding hands with a boy, and a girl dancing in fire (to name a few). But they are all happily alive.

What’s Hot Down Under

by Kristin Nelson

STATUS: I was very glad to hear that New York City didn’t get as hard from Irene as anticipated but my contacts on Long Island are still without power. Eep.

What’s playing on the XM or iPod right now? UPSIDE DOWN by Jack Johnson

As I’m based in the U.S., it’s easy to get tunnel vision on what is hot because obviously I’m mostly focused on this territory. Now granted we sell a lot of projects abroad and some of our authors are wildly popular in places like Japan more so than in the US so I’m certainly aware of territorial differences but I still find it fascinating all the same.

So when I was in Australia, I had a chance to visit with a couple of editors. One publishing division was housed in a charming old Victorian-style mansion and others had sleek modern offices. I rather liked both settings.

Some things I learned took me by surprise. For example, in talking with ANZ children editors, they are still having a wonderful market for picture books. I don’t rep this genre (so please don’t send me queries for it) but I’ve heard any number of editors and agent friends who handle picture books in the US bemoan the state of trying to break out a new author in this arena. The climate is tough here but Down Under, they are still seeing really great success–even for new authors. This could partly be because the Indie bookseller market holds a significant sales percentage still in that country.

Two chain sellers–Borders and Angus & Roberson–had closed doors and editors were greatly concerned. With it went 20% of their sales market. In consequence, print runs were down by several 1000 depending on the author.

I was also surprised to see Costco in Melbourne and Sydney. I didn’t realize that company was there. (I also saw a few Targets). Interestingly enough though, neither venue sells books in Australia yet. I mentioned that it tended to be a strong sales venue in the US so I will be watching to see where that goes, if anywhere, there.

In ANZ, for young adult, dystopian has not taken off in a big way yet. HUNGER GAMES is certainly popular and they’ve had nice success with some other dystopian titles but no big break out. Well, let’s hope Marie Lu’s LEGEND will help jumpstart that trend. I’d appreciate it.

In a similar vein, paranormal romantic YA is equally hot there as it is in US (no surprise). What has gotten harder is literary YA–and that use to be a good market for them.

For middle grade, the ANZ publishers bemoaned the dearth of MG boy adventure stories (that sounds familiar!) and Wimpy Kid blew it out there. No surprise really. That’s a series that feels really universal.

In the adult realm, they publish a lot of Australian authors (as they should) and they always do it in trade paperback. There are very few hardcovers published there. They still love beautifully written stories so US imports like a recent debut THE LANGUAGE OF FLOWERS is having nice traction.

Another interesting tidbit is that an adult title called THE SLAP did mildly in the US but really broke out Down Under (and it was from an Aussie author so maybe no surprise) but it did well in Europe too.

Editors like what they call “watercooler” books. Fiction that tackles issues that readers can dig in and talk about around the proverbial watercooler.

That’s a wrap. By the way, this blog entry is not meant to be the end-all be-all of the ANZ literature market. It’s just smattering of random bits of info but I hope you enjoy it nonetheless.

Riding the Cultural Zeitgeist?

by Kristin Nelson

Status: I only own an umbrella for when I’m in New York. So ready for the perpetually sunny skies of Denver.


What’s Playing on the XM or iPod right now? MYSTERY by Anita Baker


Even though we agents and editors have seen this phenomenon repeat itself for years, it still strangely takes us by surprise.


Sometimes a theme or a type of story will hit the cultural zeitgeist and suddenly we will see a slew of submissions that have very similar story ideas.


And I’m not talking about obvious trends. For example, in Young Adult, it doesn’t take a genius to figure out that paranormal romance has been “hot” for a while (thank you Twilight). Then the Hunger Games took off and dystopia became the new trend. As titles released in that, the latest is now SF or speculative fiction.


These are popular trends.


This is not what I’m talking about. I’m talking about storylines that suddenly start popping up that are potentially outside of these trends but for some reason, the stories all hit our submission inboxes around the same time.


For example, over the last 6 months, there have been a lot of queries and sample pages for fairy tale retellings (and this started happening before Little Red Riding Hood and Beastly hit the screen).

I was out to lunch with a children’s editor yesterday and for him, he had suddenly started seeing a ton of submissions that were what he called “man vs machine a la Terminator-style.”


The submissions came from different agents/agencies and yet all had very similar settings and main storylines. And this isn’t actually a rare occurrence. As an agent, I’ve seen this happen any number of times in my career.


So, there is something percolating in the cultural zeitgeist where any number of totally different authors who don’t know each other will have eerily similar story ideas for their novels.

Riding the Cultural Zeitgeist?

by Kristin Nelson

Status: I only own an umbrella for when I’m in New York. So ready for the perpetually sunny skies of Denver.

What’s Playing on the XM or iPod right now? MYSTERY by Anita Baker

Even though we agents and editors have seen this phenomenon repeat itself for years, it still strangely takes us by surprise.

Sometimes a theme or a type of story will hit the cultural zeitgeist and suddenly we will see a slew of submissions that have very similar story ideas.

And I’m not talking about obvious trends. For example, in Young Adult, it doesn’t take a genius to figure out that paranormal romance has been “hot” for a while (thank you Twilight). Then the Hunger Games took off and dystopia became the new trend. As titles released in that, the latest is now SF or speculative fiction.

These are popular trends.

This is not what I’m talking about. I’m talking about storylines that suddenly start popping up that are potentially outside of these trends but for some reason, the stories all hit our submission inboxes around the same time.

For example, over the last 6 months, there have been a lot of queries and sample pages for fairy tale retellings (and this started happening before Little Red Riding Hood and Beastly hit the screen).

I was out to lunch with a children’s editor yesterday and for him, he had suddenly started seeing a ton of submissions that were what he called “man vs machine a la Terminator-style.”

The submissions came from different agents/agencies and yet all had very similar settings and main storylines. And this isn’t actually a rare occurrence. As an agent, I’ve seen this happen any number of times in my career.

So, there is something percolating in the cultural zeitgeist where any number of totally different authors who don’t know each other will have eerily similar story ideas for their novels.

The New Buzz Word: Speculative

by Kristin Nelson

Status: Dashing out to next meeting in 30 minutes and sheesh, it’s hotter than blazes in New York City today. I’m melting. It’s suppose to be a high of 99 tomorrow. I may stick an ice cube in my bra. That’s probably TMI.


What’s Playing on the XM or iPod right now? I’M MELTING IN THE SUN by INXS (I couldn’t resist putting this title on!)


It’s official. I’ve had three meetings with three different editors at three different children’s publishing houses.


The new hot thing is “speculative” fiction.


I guess we don’t want to call it science fiction, futuristic, and definitely not dystopian. LOL.


Speculative is SF though.


For some editors, they don’t want a huge science focus or an emphasis on technology (as is a bit more traditional in adult SF). They want it based more concretely in an Earth or contemporary society anchor.


One editor actually said screw that. Bring on the next Ender’s Game (and I say Heck Yes to that! I totally want to see that book).


Editors also want:

Horror—not gore but scary as in I Know What You did Last Summer

Psych Thriller

Jodi Picoult with hot topic but for the teen set

Literary but with a hook


Editors are seeing a lot of mysteries with a romantic elements. So far, that doesn’t feel overly appealing to them. Of course it only takes one to break that mold and then every editor will want one.


We know how that goes.


Another Children’s Editor Weighs In

by Kristin Nelson

STATUS: Is if Friday yet? Dang. Not yet…

What’s playing on the XM or iPod right now? TAKE MY BREATH AWAY by Berlin

On what she’s looking for. And I’m loving this list. I’d be happy to see queries from writers for anything she mentions. Bring it on.

1. Contemporary YA where the heroine is not a victim.

2. Witches, MG or YA, dark or light

3. SF YA

4. Multicultural SF or fantasy

5. Humor

6. Strong novels with gay protagonists

7. Steampunk

8. Novels with the perfect blend of literary and commercial that will get starred reviews, win awards, and land on the Times list.

Oh that’s not asking for much! I’m getting right on that last one. *grin *

And Since We Are Talking About The BEA YA Buzz Panel

by Kristin Nelson

STATUS: I’ve got a holiday party to attend tonight.

What’s playing on the XM or iPod right now? SNOW by Bing Crosby, Rosemary Clooney and Danny Kaye

Looking at the blog entry from June 2, 2010 was a nice reminder that I might want to check in on the titles editors spotlighted at the YA buzz panel at Book Expo and see how they are doing.

Here’s the original list for reference.

PLAIN KATE by Erin Bow—Fantasy

INFINITE DAYS by Rebecca Maizel—Vampire/Paranormal

MATCHED by Ally Condie—Dystopian

FIRELIGHT by Sophie Jordan—Dragon/Paranormal

THE DUFF by Kody Keplinger—Contemporary YA

Well, I can tell you right now that Matched is doing the best out of the gate. In fact, PW just had an article on what an auspicious debut it is. A quick look at Bookscan shows an excellent sales record for the first full week out.

Because of agreement with Bookscan, I can’t list actual numbers but let’s just say if a debut YA novel comes out of the gate over 3000 copies strong, it’s doing really well. And this title is definitely above that. It also hit the NYT list this week coming in at #5.

Crazy sales always confirm that a title was buzz worthy.

In a quick look at the other four titles, all of which were released in August and September of this year, they have, in general, what I would call normal-to-above-average sales out of the gate for young adult titles. FIRELIGHT and INFINITE DAYS having higher sales than the other two, and I think that attests to the paranormal genre holding strong in the young adult market.

From this Buzz panel, at least right now, it looks like Matched wins hands-down as the “break-out” book.