Pub Rants

Tagged Association of Authors’ Representatives

One Easy Way to Verify if an Agent is Legit

by Kristin Nelson

With so many stories emerging of agents behaving badly, if only there was a quick and easy way for aspiring writers to verify a literary agent’s legitimacy. What a boon for new writers navigating a complicated publishing landscape. In good news, there is. 

The job of a literary agent is an unusual one. This isn’t a profession that one learns by going to college (although almost all agents have college degrees and many might have attended a Publishing Institute program). This isn’t a profession where accreditation is required, such as passing the bar for attorneys (although many agents are also lawyers). Any person can literally hang out a shingle and claim they are a literary agent. Because of that, many Schmagents have lured in unsuspecting writers. However, there is an organization that does govern this profession: the Association of American Literary Agents (AALA). 

Initially founded in 1991 under the name Association of Authors’ Representatives (AAR), this governing body was implemented to form bylaws and a canon of ethics that member agents are required to follow—thus creating a standard of working in the profession. Membership is by application only. An agent must fulfill the professional qualifications and submit letters of recommendation for entry. 

In 2020, AAR began the process of rebranding to the AALA (as there is a sister organization in the UK)—hence, both websites are currently active as the transition unfolds. This rebranding is reinvigorating the organization, which is now much more focused on agent education (via monthly programming), mentorship, and promoting diversity in our ranks. All very much needed and delightful to see. As a new-to-the-biz agent in 2002, one of my first goals was to fulfill the qualifications criteria so I could become a member. After all, I was a mostly unknown agent operating out of Denver. For me, AAR membership was a stamp of legitimacy to ease the minds of writers considering me when I offered representation. 

Currently, the AALA member directory is a tool that writers can use when doing agent research to verify an agent’s legitimacy. If an agent is a member, they do have to adhere to the AALA’s bylaws and canon of ethics or they will be asked to relinquish membership. 

Now, having said that, here are several things to keep in mind:

  • Not all legitimate agents are members of the AALA. Membership is by choice and not required.
  • Just because an agent is a member does not mean they are an agent with good negotiation skills or that they fulfill other criteria that I outline in my What Makes A Good Agent article series (see right side bar). There are many agents who qualify to be members but might fall under the heading of Hobbyist or turn out to be a Blindsider.
  • An agent who is a member might be a good agent but not a good agent for you. 

The existence of this organization, and searching through the membership profiles, is just one piece of the agent-search puzzle. It does not take the place of all the other research you should be doing on the agents you plan to query, which should include their sales record and current client list. Writers, good luck on your representation quest. 

The AAR Makes ‘Observations’ On Agent Roles & ePublishing

by Kristin Nelson

STATUS: I need to go home and eat dinner.

What’s playing on the XM or iPod right now? HOT HOT HOT by Buster Poindexter

Just last week, The Association of Authors’ Representatives sent out an email alert to all its members highlighting that the Board has been discussing the current AAR Canon of Ethics as it relates to agent members helping clients with ePublishing.

To sum up, the AAR realizes that the role of literary agent is changing and that many author clients will be asking their agents for assistance in making backlist titles available in electronic form.

For full disclosure, I am a member of the AAR and will continue to be in 2012.

As of this January, the AAR is not making any changes to the current Canon of Ethics but the organization is, however, sharing these observations which I’ll paraphrase here:

1) An AAR member may receive compensation only from the client for the agent’s services. Agents may not separately engage in business, ie. electronic publication, where they receive compensation from exploiting the client’s work. In short, Agents can’t be publishers and still be AAR members.

So for example, Agent Richard Curtis has a separate ePublishing company called eReads. He is not a member of AAR. And please, do not take this as any personal commentary on Richard. This is just an example.

2) Agent is obligated to inform client of all the financial implications of any ePublisher and the agent can’t take action to put his own biz interest above the interest of the client.

In other words, it pretty much is a conflict of interest for agents to be both an agent and an ePublisher as they may want their clients to publish with them instead of with some other ePublisher.

And yet, the role of agent is evolving rapidly. So what do agents do with clients who are interested in making their reverted backlist titles available on electronic platforms?

Well, I can’t speak for all agents but I can finally tell you what NLA will be doing as we launched our Digital Liaison Platform in November of 2011. And last week I did ring up the AAR lawyer to discuss our current model and whether that would be in conflict with the AAR Canon or its current observations.

It is not. In fact, he asked me to share the details of our model so as to share with the AAR board. They are reviewing any number of approaches that agents are pursuing.

And starting tomorrow, I’ll be sharing our model with y’all.