Pub Rants

Category: agenting

End-of-Year Stats & Maybe End of an Era

by Kristin Nelson

Happy December! Wishing all our loyal newsletter readers a joyful holiday season. As extra holiday cheer, we are delivering our end-of-year stats early. Normally we make readers wait until January, so click now and enjoy. We’ve also been crunching some newsletter data, and those insights show that 2023 will ring in some change. 

Had I been smart, I would have saved every newsletter created. Best that I can tell, we here at NLA have been delivering a monthly newsletter since 2008. That is basically a decade and a half of delivering insider content to help aspiring writers learn about publishing and navigate the industry. I’m not going to lie. Many a month I’ve been swamped, time crunched, and struggling to carve out the time to whip up an article. Sometimes it feels like an extra homework assignment on top of an already heavy workload. I would daydream about a final newsletter. But now that the time is possibly here, I feel a little melancholy. This has long been a part of my agenting life. 

But in the end, stats tell a unique story. Although we’re proud of having over 7,000 subscribers, only about half ever open the email. Of that half, only 500-1,000 click on a link to read an article we are sharing. What’s clear is that we certainly have a loyal readership (and we heart you folks if you are reading this right now!), but in the end, that’s a lot of time, work, and content development on our part for so few eyeballs. Please do keep in mind that we crunched the data prior to our unexpected hiatus in mid-2022. 

All this is to say with a heavy heart that it might finally be time to retire the newsletter. For the beginning of 2023, the newsletter will be on hiatus as we evaluate the cost-benefit ratio. We might retire it for good, or we might decide to relaunch it in the future with a new look, feel, and focus.

As we love stats, there was no way we were leaving our loyal readers without one last annual sum-up. I know it’s a fan favorite, so we are happy to oblige. 

THE 2022 STATS

8,539 : Queries read and responded to. Down from 13,932 in 2022 and although this looks like a precipitous drop, NLA is leaner, more focused team now, and for personal reasons, both Joanna and I were closed to queries for long stretches of the year.

287 : Number of full manuscripts requested and read (down from 353 in 2021): 61 requests for Kristin, 227 requests for Joanna (who was an obvious reading rock star!). For me, 70% were referrals or requests made at a conference or pitch event as I was closed to queries for so much of the year. For Joanna, only 17% were referrals or conference/pitch-event requests. 

64 : Number of manuscripts we requested that received offers of representation, either from us or from other agents/agencies (down from 111 in 2021). This might be an indicator of the burn-out happening across the industry, or it might just be a momentary adjustment. 

4 : Number of new clients who signed with NLA (0 for Kristin—two years in a row, eep—and 4 for Joanna)

29 : Books released in 2022 (down from 37 in 2021 as it is now just Joanna’s and my client lists).

3 : Number of career New York Times bestsellers for Joanna (up from 2 in 2021)—extra congrats to her client Kate Baer.

54 : Number of career New York Times bestsellers for Kristin (up from 51 in 2021). So wonderful to see Jamie Ford on that list again and to celebrate Shelby Van Pelt hitting with her debut novel. 

2 : Number of Today Show #ReadwithJenna Book Club picks (2 in one year, a first for Kristin’s career).

7 : TV and major motion picture deals (up from 5 from previous year, indicating Hollywood is still buying and buying a lot).

2 : TV shows in production (coming in 2023, Wool Saga on Apple+ and Beacon 23, both based on works by Hugh Howey).

109 : Foreign-rights deals done (slightly down from 126 in 2021 which shows there is some belt tightening going on, although 3 of those deals were with Ukraine publishers, bless them). 

1 : In-person conference attended by Kristin (StokerCon in Denver, and lots of people had Covid afterwards but I was okay).

0 : Virtual conferences attended by Kristin.

0 : Physical holiday cards sent (our first year of Paperless Post for clients).

762 : Electronic holiday slideshow cards sent (up slightly from 736 in 2021).

Lots : Of wonderful days reading and appreciating creators. 

(Photo by cottonbro studio on Pexels)

Human Beings First, Agents Second

by Kristin Nelson

Newsletter readers, have you been checking your spam folder once a month wondering if you’ve missed the Nelson Literary Agency newsletter since July? The good news is that you haven’t missed an issue. There simply hasn’t been a newsletter since June, and here’s why. Warning: This is truly a “pub rant,” so if you are only in the mood for something positive, you might want to skip this read.

The reason there has been no newsletter for the last four months is straightforward: I had a major life event in mid July into August during which I unexpectedly lost my remaining parent. As the Executor/Trustee, I suddenly had a second full-time job handling the estate. Although my siblings did an amazing amount of work, too, there are a lot of tasks delegated solely to the Trustee. Because my current clients are my priority, I immediately shut down to queries and back-burnered other non-critical tasks (i.e., the newsletter) just so I could manage. All my clients have been so hugely supportive, it makes me tear up. 

What I wasn’t ready for was the response from the outside world—and here is where the publishing rant comes in, so feel free to step out now. I have dedicated two decades of my life to educating aspiring writers by writing the Pub Rants blog and then by creating and distributing this newsletter. All I ask is when I step away for a bit of time, please respect that. Yet I was stunned by how many folks called the office to ask when I would be open to queries. Twitter messages demanding to know when I would be open to queries. Queries sent to email addresses that don’t accept queries. Queries sent to my colleague, Joanna, asking her to please forward their query to me. Emails where one writer was insistent that he “couldn’t wait any more for me to re-open,” as if I had deliberately set out to inconvenience writers, so he sent the query anyway. I even had several people hand deliver their projects to the agency doorstep (projects that, by the way, were promptly donated to the recycle bin). 

All because I had to close one aspect of my agenting life—my availability to writers looking for an agent. 

Agents are human beings first and agents second (or maybe even third in our life roles). If agents are closed to queries, there is a reason. No amount of trying to circumvent the closure is going to change our minds. An author could have sent me the next New York Times bestselling manuscript and the honest truth is, I DO NOT CARE. Not at this moment in my life. I will not be reading it. 

And to all the wonderful writers out there who only wish me well during what has been an incredibly tough time in my life, thank you for all those good wishes and positive thoughts. I know you are out there, which is why I will re-open to queries again (most likely in January 2023) and continue trying to educate aspiring writers.

Photo by Marina Shatskikh

Velocity, Volume, Interval, and The New York Times Bestseller List

by Kristin Nelson

On August 25, 2021, Richard Chizmar’s debut novel Chasing the Boogeyman hit the New York Times Bestseller list at #10. It was a huge milestone in my agenting career, an achievement I never imagined when I opened NLA in August 2002. It was my 50th New York Times bestselling client title. Amazing indeed, but self-congratulating isn’t much of an article. A good article is divulging just how a book might hit the NYT bestseller List. And sharing now what I wish baby Agent Kristin had known then. 

First, a caveat. Talking about the NYT list is kind of like talking about unicorn sightings. The real science behind why a title hits the list is not transparent to publishers, agents, or authors. The NYT algorithm and tracking methods are proprietary information, so to be clear, I actually don’t know why or how any given title lands on the bestseller list. This article is simply a compilation of my observations after having 50 client titles hit that list. 

Velocity, Volume, Interval

If memory serves, my very first title to hit the NYT bestseller list was Ally Carter’s I’d Tell You I Love You But Then I’d Have to Kill You in 2006—just four years after I opened the agency. For baby Agent Kristin, that NYT appearance was a complete surprise. I had no clue it was even a possibility, which just makes me laugh at my own naiveté. As an agent now, I have a very good sense of whether or not a title has the potential to hit the list. Certain factors have to be in play for even the possibility of a hit, and it all relies on velocity, volume, and the interval. 

In other words, in order for a book to hit the NYT list, that title needs to quickly sell (velocity) a high number of copies (volume) during a one-week time span (interval). If a book does those three things, it has a very good chance of hitting the list. 

The Indicators

As an agent, what gives me an inkling that one of my client titles may be positioned to make an appearance on the list? Four factors:

  • Print run. A title needs a high number of physical copies going out into the world so that physical sales can happen. And yes, I know folks reading this article would love exact numbers (just how big does the print run need to be?), but honestly, this varies a lot. I’ve seen titles hit with a 100,000 print run (the bigger the number, the better), but I’ve also seen titles hit with only a 30,000 print run. There is no magic number here as other factors come into play.
  • Reprint before publication. If a publisher has to reprint a title before it’s even published in order to fill early demand, this indicates that excitement and interest for a title is building.
  • Pre-orders. The higher the number of pre-orders a title has, the better the chance. The pre-order number varies greatly depending on whether a title is set up to the hit the adult-hardcover list, the adult-paperback list, or the children’s list. With King, Patterson, Moriarty, Childs, and Steele all taking up regular space on the adult NYT list, and with those authors’ titles selling 20,000+ copies a week (according to Bookscan), you can start to get a sense of just how many copies of a book need to move in the first week to land on that adult-hardcover list.
  • Marketing spend. Awareness of a title has to happen for momentum. In publishing, marketing is where the publisher spends money to create awareness for a book. Publicity is exposure that is free. The bigger the marketing budget is for a book out of the gate, the better the chance. However, this isn’t always true…

The Surprises

Publishing is full of wild-card moments. That’s what makes this industry so much fun, impossible to predict, and full of joyful surprises. One of my bestselling YA titles of my career is Simone Elkeles’s Perfect Chemistry. This title had a modest beginning with a small print run and a minimal marketing budget. But that original cover and fan love propelled this series to selling over a million copies. I also think a lot of fans think Perfect Chemistry is a New York Times bestselling title, but the reality is that it was book two, Rules of Attraction, that hit the NYT list for the first time in 2010. When Chain Reaction released a year later, that put the trilogy on the series NYT bestseller list. Technically, the first book never actually hit the list. 

Twenty-six editors turned down Jamie Ford’s debut novel Hotel On the Corner of Bitter and Sweet. That book went on to spend 130 consecutive weeks on the NYT bestseller list. That’s 2.5 solid years on the list. I still can’t wrap my head around that. 

The Naiveté 

When I was a baby agent just starting out in the biz, I thought a New York Times bestseller meant the title was selling King, Winfrey, or Rowling levels. I also assumed that hitting the list would ensure riches for both author and agent. 

Wow, was I clueless. An NYT hit is fabulous, and often it does mean that the client will earn out the initial advance. It is not, however, a guarantee that earn-out will happen. And although for some clients hitting the list has led to financial stability in writing as a career, it does not automatically equal life-changing riches.

The Movie Effect

With the “New York Times Bestseller” moniker, instead of happening at once, sometimes it happens at last. Bird Box by Josh Malerman is that one client title that I felt in my bones should have hit the list out of the gate in 2014. I was just flat out wrong. It would take four years, Netflix, and Sandra Bullock to make that title into the NYT bestseller that I always knew it to be. 

Publishing. A giant mystery. Thank you for letting me celebrate 50 with you. I have a sneaking suspicion that number 51 might be just around the corner.

Creative Commons Photo Credit: Carol VanHook

14 Reasons Agenting Is Harder Now Than 20 Years Ago

by Kristin Nelson

Lurking on Twitter, I stumbled on a thread of agents contemplating whether they should stay the course in this career. Some of the chatter echoed a conversation I had just weeks prior, where I said, “Agenting today is way harder than when I started agenting twenty years ago.” Just like that I sent out a request for input from agent peeps asking if they thought this was true. An earful hit my inbox. The consensus? Yes, agenting as a career is significantly harder than it was when we were baby agents. Here are fourteen reasons why.

Before I dive in, the requisite disclaimer: The information contained in this article is purely anecdotal and does not claim to represent an appropriate dataset for completeness, accuracy, usefulness, or even timeliness. I emailed a bunch of agents I knew, asked a question, and folks responded. That’s the level of “research” I did. This article is definitely not intended to be advice or a substitute for advice from, you know, a real expert or professional on the topic nor should any reader make a career decision or follow a particular career strategy based on content here. For further guidance, feel free to shake a Magic 8-Ball. 

More Agents Agenting

Although the Writers Market phone book was huge back in the day, the number of agents actively agenting and doing regular books deals is higher today—especially in children’s and young adult—than it was twenty years ago. I recall only about thirty of us repping in the field in the early 2000s. I don’t know the number today, but it’s probably 100 or more. Also, many editors have made the move to agenting in the last five years. With more agents in the field, more submissions are hitting editor inboxes. (Conversely, there are also more agents leaving the industry. Not a week goes by that I don’t receive a query that begins, “My agent has recently left the industry so I’m looking for new representation.”) Still, the bottom line is that more agents are agenting in 2021. 

Agents Acting More Like Editors

A project has to be close to perfect for a buy, so an agent today is doing far more editorial work pre-submission than back in the day. In the early 2000s, many an editor would take on a super promising manuscript and do the editorial work after acquisition. Today, it’s more common for an editor to request what is called a revise and re-submit—which places the onus back on the agent and author to gussy up the manuscript in hopes of an actual acquisition. 

This is a large time investment that may or may not result in a buy—and the subsequent earned commission, which is the only way an agent gets paid. 

Crowded Social Media Means Lower Agent Visibility

In 2006, I launched the blog Pub Rants. There were only two other literary agents blogging then. (Remember the amazing Miss Snark and her George Clooney crush? Such fond memories!) As one of the first agents to really spend hours educating aspiring writers and providing insider information for free on my blog, I was happy to see Pub Rants grow in popularity. At one point it was listed as the top 100 most influential blogs in the U.S. Glory days indeed. Blog Pub Rants = Visibility. These days, Facebook, Twitter, Instagram, and TikTok are crowded with social-media savvy agents and editors. That makes it much harder for agents to create visibility for their brands or stand out and land the hot projects.

The Marketing/Publicity Agent Hat

In today’s publishing landscape, agents have to do so much more marketing/publicity management to optimize client success. This limits the number of clients an agent can take on and work with successfully. Since agenting is commission-based, fewer clients means fewer sales, and that can impact an agent’s earning potential. 

The Taskmaster That Is Email

The sheer number of emails an agent fields in a day is impressive. For me, three hours minimum just reading, responding, handling everyday agenting tasks. Then I take a deep breath and dive into the actual to-do list. Three hundred emails is a light day. Dedicating so many hours to this necessary business task impacts how many hours are available for other aspects of agenting. When I started my career, email was certainly around, but it was used secondary to a phone call, and when it was used, editors would often email once a week with a summary round up. The pace of business is simply faster now with immediate responses often necessary. Not to mention editors of the current generation who are comfortable with the immediacy of email communication. There is no going backward, but email volume does make agenting harder in terms of a daily workload. 

Going Indie

Authors might start in the traditional publishing realm and then move indie—which eliminates a source of income for the agent. As most folks know, I’m hugely supportive of authors and indie publishing, but the loss of talent to the indie sphere does impact an agency’s bottom line and makes an agenting career more difficult to sustain. 

Publisher Payment Mandate

In the early 2000s, every contract I negotiated specified advance payments in halves: half on signing and half on delivery and acceptance of the manuscript. An agent earns the commission at the same time a client is paid. Publishers are now citing “corporate mandates” that payments must be structured in four or five installments—and some of those payments aren’t coming in until after publication…which makes it no longer an “advance,” but that’s a topic for another day. Not only does this structure impact an author’s financial well-being, it impacts an agent’s ability to earn a living. Imagine negotiating a contract today and knowing that a portion of your commission won’t be paid for two years. Yep. A get-rich-quick path agenting is not. 

The Great Contract Slow Down

Publishing houses need to double their contracts departments. Most of them have two or maybe three people total for the hundreds of contracts they do in a year. Back in the day, I’d wrap a contract in eight weeks tops. Today, if the first draft arrives within four months, it’s a win. And then the agent still needs to review and negotiate it, all before the author signs. Six months is the new norm to fully executed. So add that into the agent’s earning timeline along with payment structures in fourths and fifths. The real question is, just how is an agent earning a living?

The Great Publishing Contraction

Just this week, news hit that Hachette is buying Workman. Yet another independent publishing house bites the dust. Consolidation of pub houses = limited submission options. Limited submission options = titles less likely to be acquired. Titles less likely to be acquired = less revenue for the author and the agent. This alone makes agenting a harder career. 

The Great Submission Influx

Spend a little time on Twitter. Just a quick lurk will reveal that editors are drowning in the number of submissions they are receiving since more agents are submitting material. When I started agenting, I’d receive almost all editor responses within four weeks. Today, months is not unusual, and the number of no-editor-responses has risen significantly. Slow or no editor response = manuscript less likely to be acquired. Manuscript less likely to be acquired = reduced number of agent deals. Reduced number of agent deals = lower commission earning. Lower commission earning = harder to attain agent career success.

The Death of Editor Autonomy

Back in the day, individual editors had more autonomy to acquire a work/author. They connected with their boss, and that one person said yay or nay. In today’s world, a project submitted to a publishing house has to go to second reads, then editorial board, and then it has to run the gauntlet with sales and marketing for the final verdict. It actually feels like a little miracle any time a book sells. 

Blockbuster Mentality

In the early 2000s, it was understood that any newly launched author might need space and time to grow. Historically, authors weren’t expected to conjure bestsellers straight out of the gate, but to build their writing skills and audience over time as they developed their craft. Now, if a debut doesn’t do well, it is extremely hard to get the author a second chance. This is compounded ten-fold if the initial deal had a high advance. That means the agent must work extra hard to relaunch that client and will again face a low return on the hours they invest.

The Death of The Mass-Market Format

Back in the day, so many agents got their start representing authors in romance, mystery, and urban fantasy—all genres traditionally launched in the mass-market format. Fantastic glory days were when I would sell in a debut romance author for six figures. Today, with the death of the mass-market format, a whole swath of a viable market and its associated earnings disappeared for agents. The replacement ebook edition has not enjoyed the same robust earnings impact.

The Change That Hasn’t Happened

Publishers, despite emphasis on social change in the last couple of years, have not expanded their readership outreach or marketing to reflect the current cultural landscape. This continues to mean fewer opportunities for agents and authors of Color. This should be the one area where it’s better for the agents of today, and it’s not. 

So Magic 8-Ball, is agenting harder today than it was twenty years ago?

Answer: Without a doubt. 

Photo by Tara Winstead from Pexels

One Easy Way to Verify if an Agent is Legit

by Kristin Nelson

With so many stories emerging of agents behaving badly, if only there was a quick and easy way for aspiring writers to verify a literary agent’s legitimacy. What a boon for new writers navigating a complicated publishing landscape. In good news, there is. 

The job of a literary agent is an unusual one. This isn’t a profession that one learns by going to college (although almost all agents have college degrees and many might have attended a Publishing Institute program). This isn’t a profession where accreditation is required, such as passing the bar for attorneys (although many agents are also lawyers). Any person can literally hang out a shingle and claim they are a literary agent. Because of that, many Schmagents have lured in unsuspecting writers. However, there is an organization that does govern this profession: the Association of American Literary Agents (AALA). 

Initially founded in 1991 under the name Association of Authors’ Representatives (AAR), this governing body was implemented to form bylaws and a canon of ethics that member agents are required to follow—thus creating a standard of working in the profession. Membership is by application only. An agent must fulfill the professional qualifications and submit letters of recommendation for entry. 

In 2020, AAR began the process of rebranding to the AALA (as there is a sister organization in the UK)—hence, both websites are currently active as the transition unfolds. This rebranding is reinvigorating the organization, which is now much more focused on agent education (via monthly programming), mentorship, and promoting diversity in our ranks. All very much needed and delightful to see. As a new-to-the-biz agent in 2002, one of my first goals was to fulfill the qualifications criteria so I could become a member. After all, I was a mostly unknown agent operating out of Denver. For me, AAR membership was a stamp of legitimacy to ease the minds of writers considering me when I offered representation. 

Currently, the AALA member directory is a tool that writers can use when doing agent research to verify an agent’s legitimacy. If an agent is a member, they do have to adhere to the AALA’s bylaws and canon of ethics or they will be asked to relinquish membership. 

Now, having said that, here are several things to keep in mind:

  • Not all legitimate agents are members of the AALA. Membership is by choice and not required.
  • Just because an agent is a member does not mean they are an agent with good negotiation skills or that they fulfill other criteria that I outline in my What Makes A Good Agent article series (see right side bar). There are many agents who qualify to be members but might fall under the heading of Hobbyist or turn out to be a Blindsider.
  • An agent who is a member might be a good agent but not a good agent for you. 

The existence of this organization, and searching through the membership profiles, is just one piece of the agent-search puzzle. It does not take the place of all the other research you should be doing on the agents you plan to query, which should include their sales record and current client list. Writers, good luck on your representation quest. 

A Love Letter to an Editor

by Kristin Nelson

(Just a note, this article was featured in our November 2020 Newsletter. To receive our articles first, you can subscribe to our newsletter here.)

305 = The number of days from when I submitted a client manuscript to when I received the response from the editor. 

Ten months. That’s a long time. You’d think I’d be upset or frustrated, but honestly, this is a love letter to that editor—and you know who you are. 

During this crazy Covid year, I’m sending this heartfelt acknowledgement into the world to her. That response, regardless of how late it arrived, is a gift that I can give to my author client. It’s the gift of closure—an assurance that my author’s novel was read and considered. All during a time when editors are scraping together time to work between juggling family, kids, anxiety, loneliness, boredom, sick parents or relatives, and who knows what else. 

So thank you, dear editor. Most sincerely. Your response was just lovely to have—even though it was a pass.

Most editors who flubbed a submission would slink into the night, never responding. I would have sighed and added them to my “do not submit” list. (And yes, agents have a black-hole list, and once you’re on it, editors, it’s hard to gain our trust again.)

To editors who might be reading this and might have a similar situation hiding in your submission closet—bite the bullet and send that letter to the agent. We will greatly respect you for doing it. Just trust me on this. 

Junior editors, the best advice I can give to you is this: don’t ghost agents. Always respond. Even if the note is short and sweet. We’ll get it. As an established agent, I truly enjoy trying out submissions to newer editors who are looking to make their name and reputation. But I’m also finding that ghosting is happening more and more, and that some editors just don’t respond at all.

It’s going to be hard to land the good stuff, the next New York Times bestselling client, if you’re on agents’ “no send” lists.

Creative Commons Photo Credit: One Way Stock

Online Writing Events: What’s Working? What’s Not?

by Angie Hodapp

This week, the New York Times started publishing a series of articles under the heading “Six Months In,” looking at what we know now (and are still waiting to learn) after half a year of confronting COVID-19. That got me thinking about my friends in the writing world. We’re six months in, and our favorite writing conferences and conventions have been canceled, postponed, or made virtual. Writing is a lonely endeavor anyway, and it seems it has become even lonelier.

Or has it?

All of us at NLA have participated in myriad online events in the last six months, from one-hour Q&As to multi-day virtual events complete with pitch appointments, critique roundtables, social rooms, and dozens of workshops keyed to various learning tracks. We’ve witnessed event organizers innovate in some pretty commendable ways. The occasional tech glitch and Zoom learning curve aside, it’s actually been pretty great.

But I want to hear from you—all of you writers out there who have participated in online writing events and communities in the past six months. In our new virtual world…

• Are you more involved with writing communities, less involved, or the same?

• Is pitching to an agent or editor online more stressful or less stressful than it is in person? Why?

• Are you connecting with the same folks you were connecting with in person, or have you branched out and networked with new folks?

• How has your critique group adapted in the age of COVID?

• What types of online events have attracted you to participate, and how did they catch your eye?

• What could online-event organizers do to improve writers’ experiences, or what types of things do you wish would be offered?

• Have you attended virtual author readings or book-launch events? If so, what’s worked? What hasn’t?

I want to hear from you! Leave a comment with your thoughts down below. Next month, I’ll report back on the virtual writing world through your eyes…six months in.

(Unfortunately, our newsletter redacted the email we included to receive your responses. Please use the comment section to share your thoughts with us!)

Creative Commons Photo Credit: Ralf Steinberger

12 Trends in the Query Inbox

by Kristin Nelson

In July, I attended the Colorado Writing Workshop. I knew I would be asked about what’s hot or trending. So Angie, Maria, and I put our heads together to create a handy list of what we’re seeing in the query inbox. Let me preface this though:

Writers, don’t read too much into this list.

If your current WIP fits into one of these trends, it doesn’t mean all hope is lost. It just means that you are not alone in playing with these concepts/tropes. It also means that it’s harder to stand out in the query slush pile. That’s just a fact. So you have to work at really spotlighting what makes your novel with these elements special and unique so as to entice the query reader to find out more. Why is this one worth reading over the ten other queries that might have come in the same day with a similar premise?

A tough question, I know! But one worth answering in your query, even if none of the below describes your WIP.

1. The main character is dead or can see dead people. We’re seeing this concept in submissions for both the adult and young adult markets.

2. The main character is trapped in a book, game, or virtual reality. We’re seeing this a lot in adult SF submissions and also some in the YA world.

3. The main character is being sent to live with a relative (aunt, uncle, grandparent), whether for the summer or on a more permanent basis. Lots and lots in middle grade, but also appearing in YA submissions.

4. WWII…still getting tons of queries for WWII stories. Almost all the submissions we’re seeing in this space are for the adult market. For the record, I love stories set in this time period. After all, E.R. Ramzipoor’s THE VENTRILOQUISTS releases in August. Still, it has to be a standout story.

5. Lots of queries for stories set in ancient Rome, or in secondary worlds based on the aesthetic of ancient Rome. Interestingly, we are seeing in both YA and adult market submissions that fit this bill.

6. Lots of villains who are thinly veiled portrayals of our current president. Feels like in every submission we are receiving…but this is cropping up most often in dystopian submissions.

7. Lots of queries featuring pirates. Aye, Mateys! Whether the pirates are fun and whimsical, serious and historical, or speculative (like air-ship pirates or space pirates), we’re seeing pirates galore in middle grade, YA, and adult fantasy.

8. Retellings seem to be slowing down compared to, say, a year ago. But we still see them on a regular basis. Fairy tales, folk tales, classic literature retellings—across all genres for adult and children’s.

9. Teens recruited, conscripted, or otherwise forced to train as assassins, soldiers, spies, etc. I think you guess for which market this is!

10. Teens who must compete in trials or games to save themselves or a loved one, to determine their place in society, or as a means of matchmaking. No extra comment needed here!

11. Main characters who are bullied or abused, or who are survivors of bullying or abuse, and there isn’t another story line to create depth/complexity or to truly drive the plot of the novel. We see most bullying in middle grade, though it shows up in YA submissions as well, while survivor narratives abound in women’s fiction.

12. Post-apocalyptic stories, many of which take place in the aftermath of a plague or virus, or some climate-related catastrophe. Seeing this in the adult and children’s market still.

Happy writing! If you are early into a WIP based on a trending concept, spend some time thinking about whether it’s worth continuing or whether you should tackle a different, more brilliant idea you’ve played with. You might decide it’s better to get cracking on that one instead.

Creative Commons Credit: Andy Wright

The Most Common Pitfalls in Middle Grade Manuscripts

by Danielle Burby

Middle grade is a very robust area of the market and an exciting place to be as an author. Middle grade readers (usually ages 8 to 12) are enthusiastic and passionate about books and the writers they love. On the older end of the spectrum, they are on the cusp of puberty and young adulthood, and yet they still have one foot in childhood with a thirst for imagination and adventure. It is a stage in life that lends itself to a wide range of stories and and life experiences and, therefore, it is a very rich and exciting space to write in. There is a lot of room for experimentation and risk-taking in terms of plot and genre. That said, it is also a tricky category to get right.

I read a lot of queries for middle grade: it is a category I truly love and am actively looking to represent. Because of that, I’m going to share the most common pitfalls I see in the middle grade manuscripts I consider, along with some tips for sidestepping those issues in your own writing.

1. Sounding like an adult pretending to be a child instead of using an authentic middle grade voice. This is, by far, the primary issue I see in the middle grade manuscripts in my inbox. It is so important for you to see through the eyes of a middle schooler while you write rather than the eyes of an adult. An authentic voice is vital in middle grade novels and, hard though it may be, you can’t let your grownup perspective seep in. It is immediately apparent when an author isn’t quite attuned to the age group they are writing for. Most often when this happens, authors waver in and out of the character, sounding very young and overly precocious in turns, leading to an uneven tone. Here are some ways to address this problem:

  • Read recent published middle grade in your genre (contemporary, fantasy, humor, historical, etc). By reading similar novels that have successfully found their footing in the market, you can analyze how the authors of those books utilize language and how they portray the age group.
  • Know your audience. The best way to sound like a middle schooler is to spend time with the age group. Listen to the way they talk and the things they talk about. What do they care about? What books are they loving? What is the latest trend? What are they struggling with?
  • Channel the feelings you felt in middle school. The truest thing you can do as an author is capture feelings on the page. The life of a middle schooler in 2018 is very different than the life of a middle schooler was in your childhood, but the feelings are universal. Tap into those feelings as you write and it will lead to a story that is true.

2. Focusing on a moral message. Middle grade readers want to read a story that captures them and brings them on a journey. They don’t want to be preached at. Sure, your characters will learn something along the way, but if you approach your story with an agenda, a middle grade reader will immediately sniff that out and run the other way. Instead:

  • Focus on plot and character development. Make sure that the main character has problems, both external and internal, to overcome throughout the story. If there’s a theme you’d like to explore, don’t think of it from the perspective of teaching your readers a lesson, think of it as discovering a truth that allows your character to grow.
  • Show don’t tell. If you want your readers to walk away with a new understanding of the topic you’re writing about, let them discover it between the lines instead of hitting it home with moments of adult characters lecturing or having your protagonist pause in the story to reflect on a Big Moral Point.

3. Condescending to the reader. Trust that your readers are intelligent and have their own lives, complete with their own obstacles, conflicts, and emotions. Your readers live in the real world and are capable of being challenged and trusted with nuance. (Although sometimes a good fart joke is also called for.)

  • Don’t shy away from challenging topics.
  • Don’t hesitate to use the occasional sophisticated word.
  • Make sure your plot is just as developed and layered as it would be if you were writing for adults. Kids can identify plot holes and inconsistencies just as easily as adults can!

4. Writing from the author’s childhood rather than a contemporary setting. Too often, I see queries that make it clear the author has gone back to their own childhood to tell a story rather than contemporized an emotional truth from their childhood for a modern reader. Kids are looking for stories that resonate with them today–not stories that take them back to their parents’ or grandparents’ childhoods. If you are writing realistic middle grade, put it in a contemporary setting, unless there is a very compelling reason to set the story in a different time.

5. Adults? Keep Out! Make sure your adult characters don’t take over the story. It is completely normal for there to be grownups in a middle grade novel, but those characters should be side characters, not central characters. If you find your adults imparting important life lessons or making choices that help resolve the plot, or if you find that your young characters spend a lot of time observing and thinking about what the adults are doing in the story, then take a step back and look at your arc again. It is vital in middle grade that the protagonist is the character with the central conflict and that your protagonist is also the one to resolve that conflict. If you find your adults taking over, gently put them back in their place on the sidelines. Middle grade is a preteen’s world. No grownups allowed.

Creative Commons Picture Credit: State Library of Ohio

2018 End-of-Year Stats

by Kristin Nelson

Welcome to 2019!

What am I most excited about? Our move to QueryManager! Many of you are probably already familiar with QueryManager, since lots of other agencies use it, too. Here at NLA, we’re especially excited about its ability to help us track our numbers: submissions received (and in which genres), responses sent, requests made, offers of representation, etc. QM will give us one-click access to all things query next year at this time when I’m compiling our 2019 stats!

Interested in submitting a query to us? Here’s a handy link to our brand-new submission guidelines. From there, you can learn more about what each of our agents is looking for this year as well as how to send your query. Please remember that we share queries, so choose only one agent to query. Good luck, if querying is part of your new year’s goals!

As a reminder, we do not represent screenplays, poetry, short-story collections, picture books, early-reader chapter books, or material for the Christian/inspirational market; we also don’t represent most nonfiction (only Quressa is open to reviewing NF submissions).

Now…the moment you’ve been waiting for: NLA’s 2018 end-of-year stats!

4 : Number of agents at NLA

442 : Number of full manuscripts requested and read

110 : Number of manuscripts we requested that received offers of representation, either from us or from other agents/agencies.

14 : Number of new clients who signed with NLA (2 for Kristin, 5 for Danielle, 5 for Joanna, 2 for Quressa)

21 : Number of book deals done (6 for Kristin, 5 for Danielle, 3 for Quressa, 7 for Joanna)

44 : Number of career New York Times bestsellers for Kristin (up from 41 last year). Her latest, Josh Malerman’s Bird Box, hit the list for the first time after the release of the film on Netflix.

1 : Movie released (Bird Box of course!)

9 : TV and major motion picture deals (8 for Kristin, 1 for Quressa)

35 :  Books released in 2018

20,000+ : Queries read and responded to (estimated)

64 : Foreign-rights deals done

7 : Conferences attended by Kristin, including ALA Midwinter, RWA, Lighthouse Writers, SCBWI Rocky Mountain, Dallas Fort-Worth Conference

155 :  Physical holiday cards sent

835 : Electronic holiday cards sent (up from 788 in 2017)

Not telling it’s so embarrassing : Eggnog chai lattes consumed during November and December

Lots : Late nights reading on my living-room chaise with the very senior and snuggly lady Chutney

All : Great days loving my job!

Creative commons photo credit: Jurgen Appell