Pub Rants

Author Archive

I hope when this article hits your screen, you are safe and healthy while sheltering at home. If you are in the medical profession, I’m sending extra-warm health karma your way. You are on the front lines, and we here at NLA appreciate all you do. My mom is almost 80 now and long retired, but she was an RN. I know exactly what kinds of sacrifices you and your family are making right now.

As a way to jump into this month’s article, I re-read my February column. The words “and may become a global threat” have sadly come to fruition. In the last two weeks, our world has shifted on its axis. 

We here at the Denver office implemented work-from-home over nineteen days ago, so all of us are luckily sane and virus-free. As half our company already works remotely and all our main processes (including CRM and accounting) are cloud-based, we have seen very little disruption in our work flow. The agent team IMs every day, and we’ve been doing weekly video Chime meetings for the last four years, so it feels like business as usual for us. Where we work literally does not matter, although we all miss laughter and shared coffee.

Publishing as an industry can maintain some stability in this work-remotely world. I can report the following:

  • Contracts-in-process are closing in about the same amount of time as they were closing previously.
  • Payments and royalties have not been disrupted as almost all publishers pay via ACH.
  • Foreign deals are still happening, but they do feel a little slower.
  • Film/TV options are occurring, despite news of major agencies doing pay cutbacks and furloughs. I had two offers come in just this week.
  • NLA agents are submitting projects, and editors assure us they are eager to read. They have lots of time to read.

The publishing picture is currently stable, but I also want to speak to the reality of having physical stores nationwide shut down for weeks on end. I expect much lower physical print runs in the months to come. Recent releases saw much sharper drop-off in sales than what would have been normal. Although publishers’ marketing and publicity teams are devising alternative strategies, if households are strapped tighter with a layoff, etc., book sales will suffer. That translates to editorial boards being more discerning on what is acquired and definitely more conservative in advances offered. 

I anticipate a tightening across the board. Stay inside. Stay well.

Recent news articles:

Publishers Struggle With When and How to Move Pub Dates

HMH Reduces Salaries

Paradigm Layoffs

UTA Cuts Salaries

Creative Commons Photo Credit: Nenad Stojkovic

(This article originally appeared in the NLA Newsletter on February 14, 2020. Stay tuned on Wednesday 4/1/2020 for a follow up article.)

It rather cracks me up that according to USA Today, Google searches for Corona beer have surged recently. A good portion of Americans are searching “beer virus” to find information about the epidemic currently sweeping China and threatening to go global. For the record, the coronavirus (now renamed COVID-19) has nothing to do with the refreshing beer you can stick a lime in. And if you want more info on the origin of the name, wikipedia might be a good source. 

But it’s no laughing matter when something far across the Pacific impacts publishing right here on American shores. And once again, China is back in the spotlight. In September 2019’s newsletter, I talked about how the trade war between the US and China is impacting foreign-rights licensing. Now it’s a virus causing disruption. I fear it’s going to be a lean year for sales in that part of the world. 

NLA partners with a terrific foreign-rights co-agent in Asia—a partner who keeps us in the loop with detailed updates. Normally, we’d be catching up with him at the book fairs in Bologna and London, but, sadly, not this year. International travel is risky right now, so to be safe, they’ve canceled. I one-hundred percent support health over attending. 

Here’s how the epidemic is affecting publishing in China:

  • Chinese companies are having employees work remotely so as to minimize contact. In publishing, this will significantly impact contracts, royalties, and payments. I actually have a big deal happening in China. Luckily we received the on-signing payment back in September, but I have a sense that other payments will be a lot slower to come in. Luckily, most of our authors don’t rely on foreign advances when doing their annual financial planning. Still, it’s tough news.
  • In good news, publishers are still reading manuscripts. But unless a title is super hot, offers will not be as forthcoming.
  • The big rights fair of the year, The Beijing Book Fair, normally happens in September. That might be canceled. Lots of deals happen at that fair, so cancelation will be a blow.
  • Printers, physical bookstores, and banks remain closed. Yep, I’m sure you can extrapolate how that impacts so many things in this biz.

In this global publishing world, Asia’s problem is our problem. And all of it affects an author’s bottom line.

I won’t raise a beer to that. Or stick a lime in it. 

Creative Commons Photo Credit: eFile989

2019 End-of-Year Stats

4 : Number of agents at NLA (same as in 2018)

354 : Number of full manuscripts requested and read (down from 442 in 2018) (Largely due to my closing to queries for several months of 2019)

127 : Number of manuscripts we requested that received offers of representation, either from us or from other agents/agencies (up from 110 in 2018)

14 : Number of new clients who signed with NLA (1 for Kristin, 4 for Danielle, 5 for Joanna, 4 for Quressa) (same total number as in 2018!)

26 : Number of book deals done (12 for Kristin, 6 for Danielle, 4 for Quressa, 4 for Joanna) (up from 21 in 2018)

45 : Number of career New York Times bestsellers for Kristin (up from 44 in 2018)

11 : TV and major motion picture deals (8 for Kristin, 2 for Danielle, 1 for Joanna) (up from 9 in 2018)

1 : Major motion picture released (Netflix’s BIRD BOX by my client Josh Malerman—technically in the last week of 2018 but hey, spotlighting it here)

45 : Books released in 2019 (up from 35 in 2018)

14,000+ : Queries read and responded to (estimated) (Down from an estimated 20,000+ in 2018 largely due to my being closed to unsolicited queries and open to referrals only for several months of 2019, as well as to other agents closing intermittently)

106 : Foreign-rights deals done (up from 64 in 2018)

6 : Conferences attended by Kristin, including Bologna Children’s Book Fair, Book Expo/BookCon, World Horror, Lighthouse Writers, Kachemak Bay Writers, Colorado Writing Workshop (down from 7 in 2018)

180 : Physical holiday cards sent (up from 155 in 2018)

838 : Electronic holiday cards sent (up from 835 in 2018)

Not telling it’s so embarrassing : Eggnog chai lattes consumed during November and December

Lots : Late nights reading on my living-room chaise with the very senior and snuggly 16 and half year old Grand Dame Chutney

All : Great days loving my job!

Creative Commons photo credit: Lainey Powell

In July, I attended the Colorado Writing Workshop. I knew I would be asked about what’s hot or trending. So Angie, Maria, and I put our heads together to create a handy list of what we’re seeing in the query inbox. Let me preface this though:

Writers, don’t read too much into this list.

If your current WIP fits into one of these trends, it doesn’t mean all hope is lost. It just means that you are not alone in playing with these concepts/tropes. It also means that it’s harder to stand out in the query slush pile. That’s just a fact. So you have to work at really spotlighting what makes your novel with these elements special and unique so as to entice the query reader to find out more. Why is this one worth reading over the ten other queries that might have come in the same day with a similar premise?

A tough question, I know! But one worth answering in your query, even if none of the below describes your WIP.

1. The main character is dead or can see dead people. We’re seeing this concept in submissions for both the adult and young adult markets.

2. The main character is trapped in a book, game, or virtual reality. We’re seeing this a lot in adult SF submissions and also some in the YA world.

3. The main character is being sent to live with a relative (aunt, uncle, grandparent), whether for the summer or on a more permanent basis. Lots and lots in middle grade, but also appearing in YA submissions.

4. WWII…still getting tons of queries for WWII stories. Almost all the submissions we’re seeing in this space are for the adult market. For the record, I love stories set in this time period. After all, E.R. Ramzipoor’s THE VENTRILOQUISTS releases in August. Still, it has to be a standout story.

5. Lots of queries for stories set in ancient Rome, or in secondary worlds based on the aesthetic of ancient Rome. Interestingly, we are seeing in both YA and adult market submissions that fit this bill.

6. Lots of villains who are thinly veiled portrayals of our current president. Feels like in every submission we are receiving…but this is cropping up most often in dystopian submissions.

7. Lots of queries featuring pirates. Aye, Mateys! Whether the pirates are fun and whimsical, serious and historical, or speculative (like air-ship pirates or space pirates), we’re seeing pirates galore in middle grade, YA, and adult fantasy.

8. Retellings seem to be slowing down compared to, say, a year ago. But we still see them on a regular basis. Fairy tales, folk tales, classic literature retellings—across all genres for adult and children’s.

9. Teens recruited, conscripted, or otherwise forced to train as assassins, soldiers, spies, etc. I think you guess for which market this is!

10. Teens who must compete in trials or games to save themselves or a loved one, to determine their place in society, or as a means of matchmaking. No extra comment needed here!

11. Main characters who are bullied or abused, or who are survivors of bullying or abuse, and there isn’t another story line to create depth/complexity or to truly drive the plot of the novel. We see most bullying in middle grade, though it shows up in YA submissions as well, while survivor narratives abound in women’s fiction.

12. Post-apocalyptic stories, many of which take place in the aftermath of a plague or virus, or some climate-related catastrophe. Seeing this in the adult and children’s market still.

Happy writing! If you are early into a WIP based on a trending concept, spend some time thinking about whether it’s worth continuing or whether you should tackle a different, more brilliant idea you’ve played with. You might decide it’s better to get cracking on that one instead.

Creative Commons Credit: Andy Wright

Welcome to 2019!

What am I most excited about? Our move to QueryManager! Many of you are probably already familiar with QueryManager, since lots of other agencies use it, too. Here at NLA, we’re especially excited about its ability to help us track our numbers: submissions received (and in which genres), responses sent, requests made, offers of representation, etc. QM will give us one-click access to all things query next year at this time when I’m compiling our 2019 stats!

Interested in submitting a query to us? Here’s a handy link to our brand-new submission guidelines. From there, you can learn more about what each of our agents is looking for this year as well as how to send your query. Please remember that we share queries, so choose only one agent to query. Good luck, if querying is part of your new year’s goals!

As a reminder, we do not represent screenplays, poetry, short-story collections, picture books, early-reader chapter books, or material for the Christian/inspirational market; we also don’t represent most nonfiction (only Quressa is open to reviewing NF submissions).

Now…the moment you’ve been waiting for: NLA’s 2018 end-of-year stats!

4 : Number of agents at NLA

442 : Number of full manuscripts requested and read

110 : Number of manuscripts we requested that received offers of representation, either from us or from other agents/agencies.

14 : Number of new clients who signed with NLA (2 for Kristin, 5 for Danielle, 5 for Joanna, 2 for Quressa)

21 : Number of book deals done (6 for Kristin, 5 for Danielle, 3 for Quressa, 7 for Joanna)

44 : Number of career New York Times bestsellers for Kristin (up from 41 last year). Her latest, Josh Malerman’s Bird Box, hit the list for the first time after the release of the film on Netflix.

1 : Movie released (Bird Box of course!)

9 : TV and major motion picture deals (8 for Kristin, 1 for Quressa)

35 :  Books released in 2018

20,000+ : Queries read and responded to (estimated)

64 : Foreign-rights deals done

7 : Conferences attended by Kristin, including ALA Midwinter, RWA, Lighthouse Writers, SCBWI Rocky Mountain, Dallas Fort-Worth Conference

155 :  Physical holiday cards sent

835 : Electronic holiday cards sent (up from 788 in 2017)

Not telling it’s so embarrassing : Eggnog chai lattes consumed during November and December

Lots : Late nights reading on my living-room chaise with the very senior and snuggly lady Chutney

All : Great days loving my job!

Creative commons photo credit: Jurgen Appell

When I was getting ready to publish the stats from 2018, I realized I had never posted those from 2017. Well, that won’t do. So here it is–only 365+ days late.

3: Number of fantastic new agents at NLA.

1: Number of NLA Twitter Pitch Parties (and with 3,500+ pitches tweeted our way, our hashtag trended in Twitter’s top 5 that day!).

3: Number of Twitter Pitch events NLA participated in.

667: Number of full manuscripts requested and read (up from 87 last year). Wowza! The power of four agents reading!

91: Number of manuscripts we requested that received offers of representation from other agencies.

22: Number of manuscripts NLA offered representation for: Danielle = 12; Johanna = 6; Quressa = 2 (she started with us in September); Kristin = 2.

19: Number of new clients who signed with NLA.

37: Number of books released in 2017: 24 print releases, 6 reprints, and 7 digital releases.

25,000+: Estimated number of queries read and responded to.

112: Foreign-rights deals done (up from 71 last year).

9: TV and major motion picture deals: Kristin = 8; Danielle = 1.

41: Total number of Kristin’s New York Times bestsellers (up from 39 in 2017).

54: Number of print runs for Kristin’s longest-selling title, which is Jamie Ford’s HOTEL ON THE CORNER OF BITTER AND SWEET, originally published in 2009. Up from 50 just last year. The Energizer Bunny of novels with millions sold!

Millions: Number of copies sold of Marie Lu’s three bestselling series—yay Marie!

Millions: Number of copies sold of Ally Carter’s bestselling, long-running Gallagher Girls series (which celebrated its 10th anniversary with new editions in 2016)—yay Ally!

Millions: Number of copies sold of Hugh Howey’s bestselling individual title, WOOL, which just keeps finding new readers—yay, Hugh!

8: Conferences attended by Kristin: Colorado Superstars, SCBWI Tulsa, Colorado Teen Day, Pikes Peak Writers Conference, Lighthouse Writers LitFest, RWA, Rocky Mountain Fiction Writers, and Tattered Cover Teen Bookcon.

166: Physical holiday cards sent.

788: Electronic holiday cards sent (up from 539 in 2015).

Not telling it’s so embarrassing: Number of eggnog chai lattes consumed during November and December. (I actually tracked them this year, and that just made me less likely to share the actual number.)

Lots: of late nights reading on my living-room chaise with Chutney. (That old grand dame just keeps getting more snuggly with every year.)

All: Great days loving my job!

Welcome to the new New Year!

Creative Commons photo credit: morebyless

For NLA’s March newsletter I wrote this article but hadn’t had a chance to post on the blog. Then PW recently ran this article on 4/27/2018 about how Publishers are increasingly inserting language into their contracts that allows them to terminate based on an author’s behavior. 

In further analysis and examination, I truly wonder if this is just a “change in market conditions” masquerading as a morality clause. 2018 is going to be an interesting year for contract negotiation!

AGENT KRISTIN’S ORIGINAL NEWSLETTER ARTICLE.

In October 2017, the #MeToo hashtag went viral on Twitter. Thousands of women shared their stories of sexual harassment, misconduct, and injustice in the workplace. The momentum began with the allegations against film titan Harvey Weinstein and then morphed into movements across other industries.

It hit publishing in a big way in February 2018 with Anne Ursu’s  bombshell of an article on Medium about sexual harassment in the children’s book industry.

It engendered a lot of conversations here at NLA, as I imagine it did for a lot of authors out there. But I wonder how many authors realized that the #MeToo movement would directly impact them in one very specific and unexpected way: in their contracts.

It was no surprise to me when we received a Penguin Random House contract recently, and lo and behold, there was new language in clause 7.c, which deals with publication. There is a new “morality” clause that cites that if the author’s reputation materially changes, such changes could be cause for termination of the publishing agreement.

Every non-author-friendly clause in publishing contracts is there because of some other author’s previous bad behavior. But in general, I don’t subscribe to the philosophy that NLA clients have to contractually pay for the mistakes of others.

Personally, I fully understand why PRH wants to add this language given recent current events. I certainly support the intention! As an agency, though, we are going to negotiate this clause to be more fair for an author who isn’t guilty until proven innocent.

My sense is that PRH will not be alone in amending boilerplate language. We’ve got several other agreements coming our way in the next two weeks. We’ll definitely be looking for the addition of these types of morality clauses.

Creative Commons Photo Credit: Luke Hoagland

Or to give this article a subtitle: 365 Days of Agent Slumber Party

I have to say that 2017 has been absolutely amazing for me. When I took the next step to expand Nelson Literary, I had my work cut out for me. I knew that. I had my sleeves rolled up and was ready to mentor young agents to success. Little did I know how much fun I would have in the process.

In January, Danielle and Joanna came on board and when September hit, Quressa joined the team. Every Tuesday afternoon, the agents of NLA connect to share our own stories about what submissions we are currently reading, what might have an offer of rep that we need to discuss, and what sample pages are causing excitement.

It’s basically been 365 days of an agent slumber party geeking out about writers and sample pages.

We four agents are so simpatico, it’s been a non-stop year of great conversations, giddy excitement when an author said yes and joined NLA, and heartbreak when we didn’t land that client.

Oh the heartbreak.

Rarely do writers hear that it happens on the agent end as well! We don’t always win the agent beauty contest and trust me, we four felt really bummed when that happened.

In 2017, it held true that a really good project would receive multiple agent offers. I’m not sure if that’s because there are a lot more agents (than there were, say, a decade ago), or if the pool of great projects has shrunk in the last two years. (I prefer to think the reason is that there are more agents so the competition is stiffer).

Some projects we were very keen on had as many as 10 offers of rep on the table. Statistically speaking, we certainly can’t win them all. And if a more established agent offers, well, it’s going to be that much harder for a newer agent to win that representation competition. After all, their reputation and client lists are still building.

But here’s a thought I want to share with writers. There is a good argument for seriously considering the offer from an agent who is earlier in her career. Here’s why:

Wouldn’t it be awesome to nab a top agent before the world knows they are a top agent? In other words, agents who will, 5 or 6 years from now, have so many well-known clients that they will be highly sought after? Agents who in just a few years will have client lists that would be a privilege for you to join? Or to put it another way, wouldn’t it be terrific to be the author who makes the agent’s reputation because of your success?

Heck yeah that would be fantastic. Over the years, I’ve heard back from many a writer who turned me down early in my career before my reputation was solidified. (By the way, I hold no ill will as I completely understand that I was unknown then. It’s a bigger risk than signing with an established agent.) It’s just interesting that years later I will often hear from some of these writers. They’ve sent me lovely notes highlighting that they wish the could turn back time and say yes instead.

With Danielle, Joanna, and Quressa, here is your chance. Risk-free. These agents are aggressively growing their client lists at NLA. Under my tutelage, they are honing their tastes so editors know to move their submissions to the top of the reading pile. They are learning exactly what it means to be a top agent in negotiation. They are learning how to analyze royalty statements, assess foreign deals in a context, and leverage Hollywood effectively. They are watching and learning how to manage a “big” author’s career. They are learning how to be a top agent.

And the best way for you, the writer, to be a part of that is to say yes to an offer of rep from them in 2018.

I’m going to make a bold prediction: these three ladies are all going to be considered top agents within the next 5 years. Agents whose client lists you’ll want to be a part of.

And all you writers need to do is say yes when they offer in the new year.

*grin*

Creative Commons Photo Credit: dlovins99

The natural delays during the submission process are agony enough for authors, and the whole waiting game gets even worse as we move into the winter holiday season.

But there are some things you can do to help yourself feel like progress is being made, no matter what stage your writing project might be in!


Writers, if your project is currently on query submission, here are 5 tips to help you make it through:


* Thinking about pressing send on that spankin’ new query letter and opening pages email you’ve ben working on? Consider waiting until January 2. Agents are trying to clear the decks. You have better odds if agents aren’t in a hurry.

* Have a query currently out to agents? The odds are probably 90%+ that you will hear a response before the end of the year. Be zen about whatever that response might be. There are new agents to query and new projects awaiting your creative muse.

* Write up a query letter for a novel you haven’t even started yet. Just for fun. Sometimes that very process can help you crystallize your hook or story concept.

* If you just finished NaNoWriMo in November, give yourself permission to take a break from this whole publishing treadmill.

* Eggnog Chai. Just trust me on this one. Probably won’t help your writing, but it will improve your holiday outlook in general.


Writers, if your Agent currently has your project on submission, here are a couple of tips to help you cope:


* You might hear something before December 15, as editors are trying to clear their desks for the new year. But if you don’t, quit checking email. You can do it. Shut that laptop down. Enjoy family instead.

* Make time to write something wholly new, and maybe just for fun, over the holidays. Believe me, you are going to get knocked off your writing schedule. And that’s okay. Just book an appointment in your calendar for writing time. Let it be just as important as everything else you might have scheduled.

* Find a new place to write. Coffee shops and bookstores might be extra crowded and noisy during the holidays. Try a local library instead.

* Set one writing goal, hit it, and then reward yourself with something you’ve been wanting all year.

* Do one thing that makes you feel like a writer. Maybe it’s registering for that class or writing conference you’ve had your eye on. Why not try setting up a happy hour with other authors in your neighborhood or city?

Creative Commons Photo Credit: Alex Janu

Agents and editors are always saying they want a high-concept story, but what does that mean? And if you don’t have one, can you still land an agent and sell your book?

The definition of high concept is difficult to pin down because it involves a certain level of the X-factor—that specialness that defies definition. In other words, conversations about high concept often end with I can’t tell you exactly what it is, but I know it when I see it. So instead of searching for a definition of high concept, let’s look at some of its features:

High concept is built on a unique idea/hook that makes the agent sit up and say, “Whoa! I’ve never read any stories like that before!” or “A story like that has never occurred to me!”

High concept is easy to explain/pitch in one or two sentences. What makes a high concept so appealing is that it immediately gives the listener a very clear idea of what to expect from the story. Some examples:

  • Teen girl at a secret spy school meets a normal boy and hides her identity while falling in love. (Ally Carter’s I’d Tell You I Love You But Then I’d Have to Kill You, the first book in the Gallagher Girls series)
  • Woman witnesses something shocking from the window of her train and may be the only person who can tell the police the truth. (Paula Hawkins’ The Girl on the Train)
  • After a spin-class head injury, Alice forgets the last ten years of her life, including the births of her children and divorce from the love of her life. (Liane Moriarty’s What Alice Forgot)
  • A female med student auctions off her virginity online. (Brenna Aubrey’s At Any Price)

High concept is appealing to a wide audience. This is a big reason agents and editors want high-concept projects. They are easier to sell! The commercial value of the story is immediately apparent in that brief, one- or two-sentence description, which makes it easy for agents to pitch to editors, for editors to pitch to the sales team, for the sales team to pitch to booksellers, and for booksellers to pitch to readers. High-concept stories are easy to market. Essentially, a high-concept book sells itself.

High concept involves high stakes. Not every story is high concept, and that’s okay. But if the feedback you consistently get on your work is that it is “quiet” or that the agent just didn’t fall in love, it’s possible that a high concept is the thing you need to pull ahead of the pack.

High concept values action and plot over introspection and backstory. Think movie adaptation here. What are your novel’s “movie trailer moments”—periods of high conflict or tension? If you can’t identify a handful of them right off the bat, and if your novel is more about your characters’ inner lives (thoughts, emotions), then you’re probably not writing a high-concept story. And that’s OK, but now you know the difference!

Here’s one (but not the only) recipe to help you play with generating a high-concept premise: “It’s [trope or familiar story or storyline]…but [with a twist].” A favorite example is “It’s a Western…but set in space” (Firefly). Or “It’s Emma…but set in an over-the-top 1990s high school” (Clueless).

Once you have your high concept, the story is what you make of it! If you are an author who wants to write big, commercial, action-packed plots, you can do that with a high concept. If you’re an author who would prefer to write deeper stories that tackle issues, you can do that, too. The high concept is about getting people through the door. Your unique, individual, execution is what will make readers continue to turn the page