Pub Rants

Category: Agent Kristin

No Freewheelin’ With The Blurb Endorsements

by Kristin Nelson

STATUS: It was quiet for one day. I can’t even believe I said it was quiet yesterday. Plenty to do between now and Thursday. Won’t be in the office on Friday and of course, no blogging.

What’s playing on the iPod right now? DEMOLITION MAN by The police

I’m not really going to tally the results this time. Yesterday’s “poll” was more about creating a discussion around blurbs. For an author who is receiving the blurb endorsement, it’s an incredible feeling. That someone way more established than you (or famous) thought your novel worthy of praise. It’s big validation for a debut author in a world where there aren’t many validating moments outside of sales performance. And I always think of it as incredibly generous for an established author to do. When done right, it takes a lot of time to read a novel and it takes even more time to think of a short, pithy blurb that really captures the author’s emotion about it.

Try writing one for a favorite book of yours just as practice. It’s not easy.

For readers, it seems a mixed bag. I do know that booksellers and publishers absolutely do believe that blurb endorsements help to sell books.

Here’s what I’ve gleaned:

1. The author name has to be pretty big—as in immediately recognizable—for it to make an impact.

2. Readers do feel it’s part of the advertising.

3. Authors should not be too carefree about what they blurb as that can shape reader perception—of the blurbed books and for the books that author writes. Blurb only books where the endorsement is really meant.

4. Many readers find it helpful. That maybe they’ll try a new author they might not otherwise if a favorite author has blurbed the book.

5. The text of the blurb is just as important as the blurb itself. Faked enthusiasm is recognizable.

A Second Totally Unscientific PubRants Blog Reader Poll

by Kristin Nelson

STATUS: It’s a bit quiet leading up to the long weekend so I’m actually getting some things done. And yes, I’m still working on my query inbox…

What’s playing on the iPod right now? UNKNOWN LEGEND by Neil Young

When we did our completely unscientific first ever Pubrants Blog Reader poll, I realized that I left out one important question (or maybe series of questions).

We talked about covers and back cover copy influencing book buying decisions but we didn’t talk about author blurbs.

Often times before a book is to be published, the agent, editor, and author will put our heads together and discuss who would be a great blurb candidate for the project. Obviously blurbs are going to come for established authors with solid reputations and a large following, otherwise the blurb probably wouldn’t have much weight. The name has to be recognizable and appropriate for the genre, type of book, etc.

For example, this week has been very exciting at the agency as we just received word that Lisa See (author of Snow Flower And The Secret Fan), who we asked to read an ARC of HOTEL ON THE CORNER OF BITTER AND SWEET by Jamie Ford, loved the book and is thrilled to give us a blurb to use.

Needless to say, Jamie and I were giddy. Now I realize that the book isn’t out yet and therefore anyone who reads this blog can’t buy it yet, but would that influence you?

So that’s my poll for today:

Do you notice and read author blurbs on books you are potentially interested in buying?

If so, have you ever bought a book because an author you loved and trusted endorsed the book?

If you can remember, what established authors created the swing vote for you and you did indeed buy the book with their author blurb on it?

Have you ever bought a book based on an author endorsement and then were dissatisfied with the book bought? If so, did that impact a future buy for a book for which that same author has endorsed?

I imagine this random poll will spark some interesting discussions this week!

Update On The Handwritten Manuscript

by Kristin Nelson

STATUS: TGIF! I actually had hoped to work on some queries today and it didn’t quite happen. I imagine I’ll tackle some this weekend. I have to work on two client edits as well so I’ll let you know on Monday how much I actually accomplish. It’s like my eyes being bigger than my stomach. I always put more food on the plate than I can eat and I always think I will accomplish more than I actually do.

What’s playing on the iPod right now? JUST LIKE HEAVEN by The Cure

You will all be relieved to know that that the writer of the handwritten manuscript has indeed gotten in touch with us. This person’s email to us was a little incomprehensible as he described many things in his letter but didn’t actually answer our question about whether we could recycle it or whether he wanted to send postage for its return.

Sara will persevere!

But rest assured, we did not recycle a writer’s only copy. And although I don’t believe that there are too many heartless agents out there, maybe we rebalanced the karma in the world of cold-hearted agenting by going the extra distance.

And in a totally unrelated segue, if you want to check out a recent interview with moi, here’s a link.

Stats And A Few More Thoughts

by Kristin Nelson

STATUS: I’ve got an auction happening tomorrow. That just makes the day crazy busy.

What’s playing on the iPod right now? A CHANGE WOULD DO YOU GOOD by Sheryl Crow

Basically last night was nothing but whining—at least I thought so until I started to really think about it. It’s actually extremely important for an agent to read for pleasure (and yes, sometimes reading sample pages is fun but ultimately it’s still working so it’s not quite the same thing as reading a book solely for pleasure). Do you know why? Because that’s when an agent feels the joy of the printed page and the written word. That’s when we remember how much we enjoy just reading like normal people do.

It also keeps us in touch with what’s out there, what’s selling or catching people’s attention. I love to read and when you work too hard, sometimes you forget that passion because all you want is to tick off one more item from your long list of TO DOs. So not only is it imperative (work-wise) to read for pleasure but it’s also wise for our sanity in general.

And finally, I have the stats for you from our poll on Tuesday, June 16, 2008. Some comments came in after the cut off and we’re sorry to not include you if your answer came late but we had to create a cut-off somewhere to compile.

Responses: 195
(not everyone answered every question which is why a few of the totals do not add up to 195)

Do you prefer hard copy or electronic?
Hard Copy: 185Electronic: 10
95% hard copy

When going into a store to buy a book, have you then bought a second title?
Yes: 187
No: 8
96% Yes

Have you bought a book based on the cover alone?
Yes: 63No: 131
68% No

Have you ever bought a book based on the back cover copy?
Yes: 155
No: 39
80% Yes

Kristin comment: If you ever needed proof that it was worthwhile to make your query pitch paragraph mirror back cover copy, here it is I think. Agents are just like readers. We can be swayed by good back cover copy.

How often have you bought a book based on a friend or family member’s recommendation?
Always: 5 = 2%
Almost all the time: 19 = 10%
Frequently (much of the time/ around 50% of the time): 75 = 39%
Rarely: 72 = 37%
Never: 23 = 12%

Have you ever bought a book because I mentioned it on this blog? If so, which book(s).
Yes: 63
No: 128
67% No

Which ones:
Ally Carter (23)
Sherry Thomas (13)
Linnea Sinclair (7)
Lisa Shearin (5)
Shanna Swendson (5)
Hank Phillippi Ryan (3)
Jana DeLeon (2)
Kelly Parra (2)
Marianne Mancusi (2)
Cheryl Hingley (1)
Leslie Langtry (1)
Kim Reid (1)
Jennifer O’Connell (1)

Kristin comment: Most interesting point about this question is that I actually mention quite a few non-client books on my blog and nobody mentioned whether that has swayed him/her to buy some other non-Nelson Agency Client book.

How many books do you buy in a year?
0: 01-10: 29 = 15%
11-50: 82 = 44%
51-100: 42 = 22%
100+: 35 = 19%
With several responses of 300+ and even 500+

Kristin comment: Holy cow you blog readers buy books. I love you!

How many books do you check out of the library per year?
0: 87 = 47%
1-10: 16 = 8%
11-50: 45 = 24%
51-100: 23 = 12%
100+: 16 = 9%
Again with several responses in the hundreds

Kristin comment: We love libraries and librarians so it’s perfectly okay with us if you check out from the library. Libraries often buy lots of copies of each book and that makes us happy!

Friday Funnies

by Kristin Nelson

STATUS: TGIF! And I’ve got a lot to celebrate as I’m almost caught up—if we don’t count the fact that I haven’t looked at queries in 3 weeks and that I’m still behind on reading requested sample pages. If you are waiting to hear from us, please wait just a bit longer…

What’s playing on the iPod right now? SH-BOOM by The Chords

Sara & I are still compiling the tallies of our Tuesday’s poll so look for that on Monday. Also in regards to the handwritten manuscript we received this week, we decided to go with the happy compromise outlined by many of you in the comments section. Today we sent a letter requesting that the sender send us the return postage if he/she wants the manuscript materials returned.

We’ll await that response and as to your other question, no, I have not read it and don’t plan to. It could be the best and greatest next American novel and I wouldn’t really care. I have a terrific current client list right now and I’m positive that I don’t want to work with an author who isn’t computer savvy in this day and age when it’s imperative (for my communicating with him/her and for author self marketing and promotion). I did that once early in my career where I had an author who didn’t/couldn’t email and once was enough.

Now for today’s funny. Two reasons why I’m sharing. 1) Thought this youtube vid was hilarious and 2) dang these authors are savvy in terms of promotion. What a great and fun way to get the info out that your book has been nominated for a RITA! It’s all about the promo baby!

eBooks For The Young’un’s

by Kristin Nelson

STATUS: I had two things I wanted to accomplish before I left the office today. Yeah, didn’t do either. But other great things are going on.

What’s playing on the iPod right now? GOIN’ THROUGH YOUR PURSE by Material Issue

And I need to compile the stats from Tuesday’s poll but that will take a little time. In the meantime, here’s a cool article that fits right in to what we’ve been talking about this week. How interesting.

Survey Confirms Younger Generation Less Interested in Traditional Reading Habits
The Bookseller’s Reading the Future Survey, presented at a conference last week, reports only half of young people aged 18-24 years old think people will still be using bookshops in 20 years’ time. Looking deeper into 18-24 year olds’ reading habits, the survey found that 28% were favourable towards the idea of e-readers, compared to 9% of 65+ year olds, and 40% liked the idea of downloadable chapters of books, compared to 7% of 65+ year olds. Transworld publisher Bill Scott-Kerr said at the conference that the statistics point to where publishers are headed in the future. We all know the book is a great piece of technology – you can’t drop e-books in the bath. But we as an industry are in a lot of trouble; we don’t know where we are going.”

Here’s the full article at the Bookseller.

Summer Heat Must Be The Culprit

by Kristin Nelson

STATUS: Busy. I’m in the middle of negotiating several new deals.

What’s playing on the iPod right now? SWEET SURRENDER by Bread

The summer heat must be going to people’s heads because this is my third rant in a week regarding odd submissions here at the agency.

People! Get down to the pool and take a break I think. Yesterday I received a large box that the writer had spent $32.00 sending express mail. Egad! That’s a lot of money to spend sending a submission to an agency that only accepts electronic submissions. And a colossal waste at that because when I opened this package, inside were pages and pages of a handwritten manuscript.

I’m not kidding blog readers. The submission wasn’t even typed. I’m not even snorting with laughter; I’m too stunned.

There’s no email address included and no SASE. I’m not going to look at it. If that makes me heartless, so be it, but I don’t think I can toss this into the recycle bin either. What if it’s the only copy? Surely a writer wouldn’t be stupid enough to send us the only copy, right? I mean it looks like a photocopied version (another waste of money as we do electronic submissions!) but sometimes that’s hard to tell considering photocopying quality these days.

Okay, do I expend the money to return it? We could send via media mail, which would be pretty inexpensive. I think that’s what we might do but only because I’m feeling generous. Normally I don’t think twice in terms of pitching something like this in the recycle bin.

Do You Do Big Money To Big Publishers?

by Kristin Nelson

STATUS: Responses are still trickling in so I’ll probably wait a day or two before tabulating the very unscientific results! Thanks to all who participated in the survey!

What’s playing on the iPod right now? DANCING IN THE DARK by Bruce Springsteen

In our June newsletter (which will probably go out this week), Sara talks about a query we received that began with this sentence: “Do you sell books to really big publishers for a lot of money? That’s all I am interested in and if you are small potatoes, please don’t bother responding…”

Insert picture here of Kristin snorting with laughter. The answer is yes, I certainly do sell books to big publishers for big money but I’m pretty certain I don’t want you as a client.
This opening is wrong on so many levels, I don’t even know where to begin this rant. I’ll just list some thoughts.

1. Why are you emailing me this query if you don’t know my sales history and what I’ve sold lately and in general, for how much? That info is certainly out there if one does the research.

2. How do you define “big” publisher? I know a lot of smaller, independent houses I’d love to do a book with. Algonquin and MacAdam/Cage come to mind. Aren’t they big enough?

3. How do you define “big” money?

4. It’s not always about the money. Now, it’s always foremost in my consideration but sometimes it’s about the right editor, the right house, the right vision and that doesn’t always equal the most money.

5. No agent can guarantee that a project will sell for X amount of money and if they tell you they can, they’re lying. Now sometimes my gut will tell me that a project will go at auction and for good money and sometimes I’ll cautiously share my optimism with the client but it’s always tempered with the caveat that I can’t promise a specific dollar amount.

6. Lastly, if you are in the publishing game for the money, you’ve got a rude awakening in front of you. Do I need to trot out the statistics on how many queries we get versus how many authors we take on and actually sell? Do I need to dig up the stats on how many authors actually make a full-time living solely from their writing? (And the stats are even smaller when we are talking about writers making their living from writing fiction!) Do I need to list the stats on how many author advances are under the 25k range? Or reverse and list some stats on how many authors make six figure advances?

So yep, we do occasionally sell to big publishers for big money but we’ll be saying NO to this query without a second thought. We just don’t need any clients with misguided attitudes. If that’s the case, our client list is full up.

PubRants First Blog Reader Poll Or Something Equally Unscientific

by Kristin Nelson

STATUS: I’m getting my 80s groove thing on to start the week. How can you be upset when listening to nostalgia music like this?

What’s playing on the iPod right now? THE LOOK OF LOVE by ABC

So this morning I’m breezing through my copy of Publishers Weekly as we had just found out our author Sherry Thomas was getting a new PW review for her August release DELICIOUS (and a fab review at that!). I was pretty sure it was coming in the current issue that hasn’t hit my mailbox yet but to make sure, I scanned the latest copy.

Well, this article caught my eye. Zogby International, in conjunction with Random House, did a survey on current readership. Here’s the link if you want to read it more fully.

And here are just a few eye-popping stats from this poll.

82% of Readers prefer the hard copy of a book over the electronic version (Oy! I’m in the minority. I love reading on my Kindle.)

43% of readers go into bookstores looking for a specific title

77% of those readers make additional purchases when looking for a specific book

52% of book purchasers are swayed by cover art

49% of book purchasers are swayed by reviews

35% of book purchasers have been swayed by a cover quote (now my authors understand why we work so hard to get those cover quotes!)

60% of book purchasers are swayed by recommendations from friends or family members.

Word of mouth is everything!

Alas, I didn’t see any stats on back cover copy and whether that influences a purchase. That could have been relevant concerning all my recent blog posts regarding it.

But let’s do our own, not-so-scientific and spur of the moment sample poll:

Do you prefer hard copy or electronic?

When going into a store to buy a book, have you then bought a second title?

Have you bought a book based on the cover alone?

Have you ever bought a book based on the back cover copy? (what the heck, let’s ask).

How often have you bought a book based on a friend or family member’s recommendation?

Have you ever bought a book because I mentioned it on this blog? If so, which book(s). (oh boy!)

How many books do you buy in a year?

How many books do you check out from the library in a year?

I’ll compile our own totally unscientific stats tomorrow or on Wed.

Feels Like The End Of An Era

by Kristin Nelson

STATUS: It’s early yet and no fires are raging that I’m seeing so I’m going to say it’s a good day.

What’s playing on the iPod right now? PERSONAL JESUS by Richard Cheese

How very dull and boring. Our little troll is back and hence all the deleted comments on the last entry.

In one sense, this is a compliment as having a troll certainly establishes that your blog has “arrived.” Trolls don’t bother with the blogs that aren’t getting traffic.

Anyway, I want to apologize for having to turn on the ‘moderate comments’ feature yet again and unfortunately, it looks like it’s going to have to stay on this time.

This makes me very sad as I’ve been blogging since January 2006 and for 2 ½ years this blog has been an open forum where writers could gather, express opinions about the industry and heck, even posts some criticisms about agents, about my agency in particular, etc. and I’ve never felt the need to moderate.

But I’m not going to allow a troll to hijack the blog so he can use it for his own personal forum with comments that don’t offer help to other writers or add to the discussion.

So on it goes. Do know that it’s just fine to disagree with me. I will post any comments that pertain to the entry topic even if they exhibit a dissenting opinion or a valid criticism—as long as it’s handled in a professional manner.

Sigh. Feels like the end of an era…