Pub Rants

Category: conferences

What Is Old Is New Again

by Kristin Nelson

When I attend conferences, the most popular question at agent panels is this: “Where is the market going and what will publishers be buying?” I would love a crystal ball to predict the future and answer that question. This week, a realization hit and I may just have a glimpse into that crystal ball. Although it sounds contrary, writers looking for the next market trend in publishing need not look any further than to publishing trends of the past. Oddly, what is old might just be new again. Here’s why.

Last month, my brilliant client Gail Carriger was a keynote speaker at Rocky Mountain Fiction Writers. Ensconced at the hotel bar, as people often find themselves at writer conferences, Gail and I chatted with several attendees who came over to hang with us. Gail made a brilliant observation about a pop-culture show just sweeping the world. She said, and I’m paraphrasing here, that Squid Game was Battle Royale for a new generation that had never seen that original show. Huge realization moment for me. In the last couple months, I’ve been reading deal announcements for so many stories that just feel familiar to me. Bam! Of course. Old stories can always be expressed with a new angle or twist and made new again for a new generation. So even though I’d seen similar concepts previously—hey, I’ve been agenting for two decades—those concepts are totally new for agents and editors who have arrived on the scene in the last couple years. 

Back in the early 2000s when I got my start, the industry was in the throes of a chick-lit trend. (That term hasn’t aged well, but that’s what it was called then.) I argue that we are in that trend again (sans the term), this time with even more fantastic stories that are diverse and inclusive. Think Real Men Knit by Kwana Jackson, A PHO Love Story by Loan Le, The Proposal by Jasmine Guillory, The Bride Test by Helen Hoang, Girl Crushed by Katie Heaney, and Red, White & Royal Blue by Casey McQuiston. This trend is back and, dare I say, better than it was twenty years ago. What is old is new again. 

Another example: Back in the mid-2000s, in the young-adult space, paranormal was all the rage. Editors couldn’t buy enough vampires, fallen angels, and werewolves. Then the market became saturated. Now here we are a decade+ later and this trend is cycling back around. We here at NLA are seeing a lot of paranormal elements creeping back into queries. Stories are hitting shelves again in this space as well. Think The Beautiful by Renée Ahdieh, Crave by Tracy Wolff, The Belles by Dhonielle Clayton, Shadowshaper by Daniel José Older, Payback’s a Witch by Lana Harper, and The Coldest Touch by Isabel Sterling. The genre is being reinvented by a new generation of storytellers for a new generation of readers.

Is it worth doing a little research on the old world wide web (I cracked myself up typing that phrase) and diving into what might have been hot in the mid-2000s to see what could be coming back around as a trend? I say why not. There are no new stories under the sun, but there are always, and I mean always, new ways, new twists, new perspectives on how to tell those stories. Happy researching. 

Creative Commons Photo Credit: Mic JohnsonLP

Is It Time to Gather…at a Writers Conference?

by Kristin Nelson

Zoom culture definitely opened up the ability for writers, where ever they reside, to attend wonderful writers conferences across the nation and around the globe. I participated in a few myself. Still, nothing beats the personal interaction and camaraderie of spending a weekend ensconced in an intimate hotel setting with a hundred-plus other writers, agents, and editors. Are you ready to gather again? Here are four questions to ask yourself. 

Question 1: Do you have an at-risk person in your immediate family or gather bubble? If so, 2021 might not be the year for an in-person conference. Although we would like to think that other attendees will monitor themselves accordingly and stay away if sick, this is not a certainty. It would also be great to assume that everyone attending will be vaccinated, but conferences will not be policing that. It really is on the honor system. If I had an at-risk person in my life, a big conference would feel too risky for me. In the past, I washed my hands multiple times a day anyway and always kept hand sanitizer near, since conferences were dubbed “coldferences.” As an agent, if I were going to get the cold or flu, I would most likely get it right after an industry gather. In fact, I always returned from the Bologna Children’s Book Fair with some kind of cold. Inevitable, despite dosing up on Echinacea and keeping Emergen-C handy. 

Question 2: What is your threshold for people in your immediate space? Writers conferences mean a lot of people in small spaces. The hotel bar is always crowded in the evenings, and such bars are often not spacious. Although terrific for networking, that means folks may be talking within a foot of you. As we know from the six-foot standard social distance during Covid, droplets spray when someone is talking. It will be inevitable. Not too mention the lunch gather will be at a round table with at least six or eight other attendees Then there are agent pitch sessions, where you’ll sit one foot across a table from an agent to pitch your story. Rick Springfield might suggest “Don’t Talk to Strangers,” but at a conference, there’s no way around it. (Although I’d like to advocate for plexiglass partitions, like what grocery stores have.)

Question 3: What is your capacity for not observing standard American social niceties? At every conference I’ve attended, writers introduce themselves by extending a hand for a handshake. Personally, I’ve always felt that the Japanese were on to something with the steepled hands and a formal, short bow instead. In a post-Covid world, I’m not as interested in hand-shaking. And don’t even get me started on the European tradition of cheek pecking at the Book Fairs. At a conference, you might have to hold your ground and decline certain traditions. Definitely be sure to feel comfortable with your capacity to do so. 

Question 4: What is the cost-benefit ratio for attending in-person versus virtual? If you’re going for craft guidance and instruction, virtual may still fill the need. If you are craving the human connection, then weigh the factors of catching a cold, flu, or worst-case scenario, Covid. 

Just yesterday I discovered that a gal in my immediate circle who has been fully vaccinated for Covid started having flu-like symptoms after flying. A rapid test proved she is Covid-positive. Vaccination is not foolproof armor. 

Something we all need to keep in mind as we start to gather again. 

Game? Here are some Upcoming Colorado Gathers:

Writing in the Wilderness – July 16-19, 2021 Retreat

Rocky Mountain Fiction Writers Conference – October 15-17, 2021

Murder in the Mountains – October 29-31, 2021

Photo by Leah Kelley from Pexels

Ten Tips for Virtual or In-Person Pitching

by Angie Hodapp

The writing world is transitioning back to in-person conferences, and we couldn’t be more excited! But the unexpected benefits of virtual events means they’re probably here to stay. Whether you’ll soon be pitching in-person or over Zoom, here are ten tips to help you present as professional, knowledgeable, and ready to take on the publishing industry.

1. Practice.

Run through your pitch a few times in front of the mirror (if you’ll be pitching in person) or in front of your computer with your camera on (if you’ll be pitching virtually). You can even record yourself and play back your practice pitches until you feel like you’re nailing it. If you’re super nervous, start by pitching to a sweet-faced stuffie or your least judgy-looking pet. Work up to your friends and family. But know that you’re going to get the best feedback from other writers. They can give you tips on the pitch itself as well as on your delivery, so when you’re ready, ask your critique group if you can practice on them. (See #6 below for another practice tip.)

2. Avoid reading off a piece of paper.

Have you ever attended a lecture or keynote where the speaker read word-for-word off their PowerPoint slides or note cards? Of course you have. Everyone has. It’s a little monotonous, right? The speaker’s lack of interaction with the audience is awkward and yawn inducing. The same can be true of a pitch appointment. Reading the agent your query letter or synopsis isn’t your best move, and there are several reasons why. First, imagine what the agent or editor will be looking at while you read: the top of your head. Second, it can be difficult to hear you if you’re aiming your voice at the paper in front of you, especially in a crowded pitch room. If you’re pitching on Zoom and reading off your screen, speaking right into your mic, that’s not as bad, but your reading-aloud voice might still be a little flat. Which leads me to the third and most important thing: a verbal pitch should be an engaging conversation starter. As such, it should be shorter than your query letter’s pitch paragraphs. Therefore…

3. Avoid talking the whole time.

Pitch appointments average eight to ten minutes, and those minutes go by fast. The best pitch appointments for both the writer and the agent are those that turn into personable dialogues about the book, comparable titles, and the writer’s inspiration, journey, and career goals. Yet my colleagues and I have taken tons of pitch appointments over the years that end with the writer still talking—either because they haven’t practiced their pitch and are kind of wandering through a vague recounting of their story’s events, or because they’re still explaining their backstory, world building, or themes. There’s just not time during the average pitch appointment for that kind of elucidation. Therefore…

4. Encapsulate your premise or concept.

Lead with your story’s title, genre, word count, and character- or concept-based “person with a problem” proposition. You can expand a little, but not as much as your query letter does. Then give the agent an opportunity to ask you questions…or better yet, to just go ahead and request your manuscript.

5. Make eye contact.

Whether in person or on screen, eye contact conveys confidence and commands the attention of the listener. Without it, it’s easier for the listener to zone out.

6. Avoid memorizing your written pitch.

Maybe you’re making stellar eye contact and not reading off a piece of paper. That’s good! But the word-for-word recitation of a memorized pitch also risks being humdrum—especially when the writer forgets to breathe. And let me tell you, pitch memorizers are the most likely to forget to breathe! You’re much better off knowing what you want to say and then letting it come out naturally and personably in the moment. How do you practice that? Here’s something a writer friend of mine did: Write “tell me about your book” on a dozen notecards or stickies and have a friend post them around your world (on your toothpaste, washing machine, fridge, rearview mirror, TV remote). Whenever you come across one, pretend it’s an agent or editor at a conference, and right then and there, deliver your pitch impromptu style.

7. Have paper and pen ready.

Unless your project is too far afield from what the agent is currently looking to represent, the agent is probably going to ask you for sample pages. That’s the only way they can assess whether the idea you pitched is executed well and ready for representation. So be ready to write down (a) what they want you to send (pages, chapters, full manuscript) and (b) how they want you to send it. This is especially important during virtual pitches. In person, an agent can hand you their business card. But over Zoom, you’ll need to be sure to write down their email address or the link to their submissions portal or online query form. When I’m taking virtual pitches, I post these things to the private chat window, so besides paper and pen, also have a document already open on your computer where you can copy-paste. What often happens is that the writer is so flustered by the request that they end up scrambling for something to write with and on…and then later, they can’t remember what they’re supposed to do. So they contact the event organizers, who then have to get in touch with the agent, who then has to reiterate the request, which then has to be re-communicated to the writer. Best practice? Expect a request, stay calm and collected when it comes, and have pen and paper (or an open document) ready.

8. Respect agents’ social-media boundaries.

In our more virtual world, it seems professional boundaries have become a bit more blurred. Resist the urge to slide into an agent’s direct messages on Facebook, Twitter, Instagram, etc., whether to pitch them, send links to your content, or follow up on a pitch or other submitted materials. It’s simply not professional, and frankly, it feels a bit off. I don’t know a single agent who has ever been impressed by a writer who doesn’t follow the submission guidelines outlined on their websites. So unless an agent explicitly invites professional interactions via their personal media, it’s best not to go there.

9. Remember in-person hygiene.

This one’s a little uncomfortable to talk about, and you might be wondering if we need to talk about it at all. But every agent who’s ever taken in-person pitches has stories. Hey, I’m sure writers have stories about agents’ hygiene, too. No one wants that to be the thing they’re remembered for. So as we all return to in-person life, some grudgingly trading yoga pants and slippers for tailored slacks and hard-soled shoes, here are some tips. First, forego perfume or cologne the day of your pitch. A few years ago, Agent Kristin ended up sneezing and mopping her eyes all the way through a pitch appointment because she had an allergic reaction to whatever scent the writer was wearing. Second, slip some mints or hard candies into your conference bag. These aren’t just for your breath—they also help remedy anxious dry mouth in the moments before your appointment. To that point, have a bottle of water in your bag as well. Finally, I know several conference regulars who carry a little travel-sized deodorant or antiperspirant in their conference bags. Great to have on hand for pre-pitch anxiety, sure, but also for surviving long breakout sessions when the hotel air-conditioning is on the fritz. (Why is the hotel air-conditioning always on the fritz?) Better to have it and not need it than need it and not have it.

10. Don’t be nervous.

Ha! Like it’s that easy, right? Of course there are nerves involved in pitching. The only way to combat the anxiety is to be practiced and prepared, and to keep signing up for pitch appointments every time you have the chance, both in person and online. Once you know what to expect, there will be fewer surprises, and you’ll be a pitching pro in no time.

Photo by Miguel Á. Padriñán from Pexels

Online Writing Events: What’s Working? What’s Not?

by Angie Hodapp

This week, the New York Times started publishing a series of articles under the heading “Six Months In,” looking at what we know now (and are still waiting to learn) after half a year of confronting COVID-19. That got me thinking about my friends in the writing world. We’re six months in, and our favorite writing conferences and conventions have been canceled, postponed, or made virtual. Writing is a lonely endeavor anyway, and it seems it has become even lonelier.

Or has it?

All of us at NLA have participated in myriad online events in the last six months, from one-hour Q&As to multi-day virtual events complete with pitch appointments, critique roundtables, social rooms, and dozens of workshops keyed to various learning tracks. We’ve witnessed event organizers innovate in some pretty commendable ways. The occasional tech glitch and Zoom learning curve aside, it’s actually been pretty great.

But I want to hear from you—all of you writers out there who have participated in online writing events and communities in the past six months. In our new virtual world…

• Are you more involved with writing communities, less involved, or the same?

• Is pitching to an agent or editor online more stressful or less stressful than it is in person? Why?

• Are you connecting with the same folks you were connecting with in person, or have you branched out and networked with new folks?

• How has your critique group adapted in the age of COVID?

• What types of online events have attracted you to participate, and how did they catch your eye?

• What could online-event organizers do to improve writers’ experiences, or what types of things do you wish would be offered?

• Have you attended virtual author readings or book-launch events? If so, what’s worked? What hasn’t?

I want to hear from you! Leave a comment with your thoughts down below. Next month, I’ll report back on the virtual writing world through your eyes…six months in.

(Unfortunately, our newsletter redacted the email we included to receive your responses. Please use the comment section to share your thoughts with us!)

Creative Commons Photo Credit: Ralf Steinberger

A new Denver Conference Shines the Light on Diverse Voices

by Kristin Nelson

It’s rare to have a guest interview here at Pub Rants. I am delighted to welcome Viniyanka Prasad to the blog. I’ve known her for years. She has something awesome cookin’ here in the Mile-Hi city, so I’m shining the spotlight on her and The Word, a nonprofit Denver-based writing sanctuary for diverse voices. This terrific organization launched in 2016 and their first programs became available in 2017, and now Viniyanka is launching a new conference called [margins.] this summer. This is a welcome addition to the Denver scene, so welcome, Viniyanka!

You are the founder and executive director of The Word. Tell us when the organization launched and what is your missiYou are the founder and executive director of The Word. Tell us about your mission.

Hello and thank you so much having me to share more about The Word! In a whirlwind few years, we’ve had the privilege to offer dozens of workshops, mentorships, submissions opportunities, and reader events.

We fight for equity and celebrate storytelling from marginalized communities. In the ideal literary world, there is equal access to resources that amplify stories and equal freedom to share with the creator’s own vision. 

You are launching a new conference called [margins.] in 2020. Tell us about this conference. What should readers know about how they can participate in various capacities?

The [margins.] conference (August 1-2) is a space for community and craft building that places writers from the margins at the center. We’ll be talking writing craft, publishing know-how, and literary activism. 

The strength of a space like [margins.] is in its ability to build lasting connection, even in our new 2020 virtual setting. So, it’s not just an array of pre-recorded sessions for consumption. 

We’re creating small group gatherings, one-on-one feedback opportunities, and community roundtables so that attendees will walk away with writing/publishing tools as well as a new family to look to for support. 

Our celebration is for everyone in a number of ways! We’ll be hosting a public virtual bookfair with readings and titles everyone will want to explore. We’re already hosting a series of discussions that are free and open to the public, so please join in throughout the next month!

We also invite potential presenters and publishers who would like to submit titles or presenters to reach out. Finally, everyone can be a part of supporting this vision during our Kickstarter which has just a short time left to meet our goal—that’s also a place to build community, for example with our virtual book club offering! More information can be found here, and our continually updated list of programs and speakers is here.

Why is it important to provide safe spaces for marginalized voices to be heard both by each other and by the world?

Writing from the margins often means explaining the need for your story to be told, the need for greater representation. It is an exhausting way to exist in literary spaces. When a wide range of writers from across marginalized backgrounds gather, everyone can show up as themselves—no majority within which you do not fit. And when we remove the need to explain why we are here, we get to actually do the things that brought us: find our strongest voices, brainstorm the best ways to represent our communities while sharing our truths, and learn how to navigate healthy writing careers.

Creating this space shows our communities, and everyone, what a literary world that embraces a variety of perspectives can be. The incomparable poet and activist Suzi Q. Smith, also [margins.] co-organizer, reminds us often that we have to imagine ourselves in the future we want before we can build the future that we need. With [margins.] we get to do one better: we get to make that future a micro-reality right now.

What would you like to tell agents who are looking for #ownvoices clients? What do agents need to learn most?

A very welcome question, and an agent who is asking this is asking the best one. To answer this thoroughly would probably require an entire conference itself, and certainly a range of voices other than mine (another project for us one of these days)! With hopes of being helpful here, I’ll focus on an important and core consideration: the agent’s questions about their own identity.

In any space where equity and inclusion are challenges, each of us brings our own vulnerabilities, which, yes, come with defenses. To be truly open to other perspectives, we need to clear out our own junk by acknowledging our own internal tapestries of challenges and privileges. It helps us trust in another person’s “unimaginable” experience without feeling that it erases what we each have lived. It helps us balance our gut connection with a humble openness to artforms that we haven’t been primed to understand.

To any agent whose first reaction is skepticism to that suggestion, I ask you a question: is it possible that your skepticism is a defense?

What are the greatest challenges facing writers from marginalized communities today?

I think it’s important to make room in our minds for the universe of interrelated complexities that contribute. From not seeing enough of ourselves in literature so that we internalize the idea that we do not belong, to not having the soft inroads that exist because of insularity that has been perpetuated over time, to the repeated experience of manuscripts reaching publishers who do not know what to do with them. I could go on, and that is why The Word has to engage readers, writers and the publishing industry with its work.

I think at the moment there is a real danger in the idea that publishing is progressing due to “diversity” trending. We’ve been here before; this is not the first time in publishing history with a push for diversity-focused acquisitions or hiring initiatives. We are repeating ourselves because victory was declared based on limited, short-term gains. 

I also believe that we are in a place of unique momentum. To harness that for lasting change, the literary world needs to shift from initiatives to a vision for sustained practice. We also need to continually be aware of the risks for tokenization along this path.

What is your greatest hope for the future of diversity and representation in storytelling and publishing?

Complete equity is the utopian goal we should always stubbornly demand, but I’ll also offer up an interim goal.

Right now, with so little representation, each book from a marginalized writer carries something close to all the hopes and pain for all the people who have ever felt unheard. One book should be that—one story thoughtfully and lovingly created. This weight stacked upon writers from the margins, to heal every hurt within their communities, is of course an impossible one. It will absolutely continue to limit which stories are shared. 

So, my hope is that we do more than just invite new storytellers to the table. My hope is that the literary community acknowledges the unhealed wounds caused by underrepresentation, a first step toward an effective balm. I hope we then see the old table as just that, and trust that there is something better to be built together. 

Writer Conference Pitch Pro Tips

by Kristin Nelson

(Just a note, this post is from our archives. Some references and links may be from past years.)

It’s springtime! That means the Writer Conference season is upon us. And you know what that means, pitch appoints with agents and editors.

I do think yoga breathing exercises are essential to do pre-pitch so you might want to brush up with some practice before you go.

And just in case you’d like a few more tips to help you through, I put together my quick and dirty list:

1. For a 10-minute pitch appointment, plan to spend about 2 minutes talking about your book and 8 minutes interacting with the agent.

2. Nail your pitch in two succinct sentences. Three at most. If you can’t do that, you’ll be in trouble during your pitch.

3. Include one thing about yourself that will make you memorable (but in a good way, LOL). Maybe you have an interesting job that plays a factor in what you write. A funny conference story that is safe to share. A hobby passion that is interesting.

4.. Be prepared to talk about what inspired you. What made you excited to write this book?

5. Come intending to pitch only one book. If, however, the agent asks what else you’ve written or what you’re working on, be prepared to answer that question.

6. Know that this pitch appointment is not a make or break it moment. Not for you as a writer, not for your career, and not for your book; it all comes down to the quality of your writing.

The pitch is simply one stepping stone to getting you read. And if it doesn’t go well, plenty of opportunities to simply query agents the old-fashion way through email. Plenty of authors landed their agent doing just that.

Last but not least, smile and breathe. Most agents and editors are lovely people and they want you to succeed in the pitch appointment.

Scout’s honor!

Pic Credit: Dan Govan

Polarization of Authors?

by Kristin Nelson

NINC is a terrific conference that caters to authors who are already multi-published. After attending last week, it’s clear to me that this conference is leaning more and more toward supporting authors who are exploring the indie-publishing route.

There was a decidedly anti-traditional-publisher sentiment in a lot of the panels that I both participated in and attended. This is not a commentary on the conference, by the way. It’s merely my observation. I think a lot of attendees would probably agree with my assessment.

But this is what worries me. I sense a widening division between authors who traditionally publish and authors who self-publish. And there’s no need for that. This is not an either/or question, nor is there only one right path to publication. (By the way, for what it’s worth, editors from “traditional” publishers much prefer the term “commercial” publisher.)

The conference vibe seemed to rest on a few assumptions:

1) That authors who stay with traditional publishers are stupid for doing so (not necessarily true) and that they can’t make a living/career by solely writing while partnering with a commercial publisher. (Also not necessarily true as plenty of traditionally published authors make high 6 or 7-figure incomes and enjoy the marketing campaigns their publishers invest in them.)

2) That indie publishing is the only route for an author who wants to be in control of his/her career (not necessarily true, as agents negotiate a lot of things in contracts).

3) That indie publishing is the only way to make good money or a living by writing (also not necessarily true, as some indies make really good money and others are not seeing as much financial reward).

It’s a disservice to the industry in general and to the conscious choices an individual author would like to make about his/her career by thinking in these kinds of divisive absolutes. Plenty of good reasons exist to choose one path or the other (or a combo of both).

Writers, in the end, there is only one right path–the path that is actually right for you and your career. And when you gather the data, weigh the pros and cons, and make a conscientious decision about what you’d like to explore, you are actually thinking like an agent. As that is what we do every day for each individual client at our agency.

Worth The Conference Registration Cost

by Kristin Nelson

Last month I gave a webinar on how Digital is rapidly transforming publishing.

I love giving this workshop at conferences every chance I get because most writers are completely confused by the stories that are making today’s headlines and how that impacts writers. It’s my chance to really explain all that is going on.

Attendees always walk away telling me that my workshop alone was worth their conference registration cost. (Of course they could just be humoring me…) LOL

Still, it makes me happy. I always want aspiring writers to be informed as much as possible.

We are doing something unique this month and making the recording available for streaming.

2012 San Diego Comic Con – Part III

by Kristin Nelson

STATUS: Loved seeing so many NLA clients represented there!

Kristen Callihan’s sequel to FIRELIGHT!


The hilarious moment when we realized that Emily from the Penguin group looked exactly like the model on Sara’s client Michael Underwood’s Geekomancy cover!



And Friends Don’t Let Friends date vampires!! Lots of buzz in the HarperCollins booth for Sarah Rees Brennan!



2012 San Diego Comic Con – Part III

by Kristin Nelson

STATUS: The best part of comic con!
What’s playing on the XM or iPod right now? nothing as I’m heading out. 

Getting into the Firefly panel!
And standing under the 50 foot Hall banner for Marie Lu’s Legend! (Yes, I’m the tiny figure under it.)