Pub Rants

Category: Publishing/Publishers

Editorial Anonymous Dictionary Of Publishing Terms

by Kristin Nelson

STATUS: I’ve got a crowd of things on my desk—two of which are important in terms of must get done today. So short, sweet, and to the point works for me.

What’s playing on the iPod right now? POETRY MAN by Phoebe Snow

Hey blog readers, if co-op was interesting, do you want to hear more info about P&L Statements, Bookscan, PPB, Earn-out etc.?

Then hightail it over to EA’s blog and make your interest known. I know That Anna Genoese (formerly an editor over there at Tor) used to blog about a lot of these topics when she was still working over there but I haven’t seen an editor tackle any of these subjects in a while.

Brilliant I say.

Let’s Talk Co-Op

by Kristin Nelson

STATUS: I’m blogging before 7 p.m. Makes me feel like I’m ahead of the game today!

What’s playing on the iPod right now? YOU’VE MADE ME SO VERY HAPPY by Blood, Sweat, & Tears

I probably shouldn’t make an assumption as I start this blog entry that readers know what Co-Op means. Given that, I’ll start with what it means in publishing. When we say co-op, we are using this as a short-hand term for referring to a process of publishers paying booksellers for the privilege of having certain titles prominently displayed on front tables, endcaps, or shelves when a book is initially released.

Otherwise, the book is unpacked and placed on the regular shelf—and if you’re really lucky, maybe placed there face out. Usually it’s just the spine that is showing.

Now as you can imagine co-op placement doesn’t occur for every title; it can’t. Too many books are published on any given day which means booksellers can only accept X number of titles for co-op placement depending on the size of the store. And it goes without saying that publishers only have so much money to pay for co-oping as well.

In general, publishers reserve co-op for their big authors and/or lead titles on any given launch list.

But even as I’m writing this and you are nodding your head, you are probably realizing that bestselling titles tend to be prominently displayed for months on end—even years sometimes. Surely the publisher hasn’t paid for the privilege for all that time?

And you would be right. There is an interesting balance dance between bookstores/sales outlets and publishers. Initially, if a title or author is new, a publisher has to pay to get that prime real estate. However, when a title/author has proving him/her/itself, then the balance tips in favor of the publisher as they then no longer have to pay for that prime location. It becomes in the seller’s best interest to have that title prominently displayed because it’s a money maker for them as buyers will be looking for that author or title. And hopefully they’ll buy other titles too on their way to the cash register.

And then there are programs such as Borders Original Voices. If a title gets picked for this program (and the Borders buyer does the picking—publishers cannot pay for this privilege), then a title or author is going to get the full support and backing of this outlet in all kinds of really positive ways—prime location just being one of them. Now publishers do send out hundreds of ARCs for a shot at the possibility but other than that, they have no say in what will be chosen.

It’s a wonderful thing to be picked for this as you can imagine.

Morning Breakfast With Hyperion

by Kristin Nelson

STATUS: Finishing a few things here at the office before I head over to the convention center for the start of the ALA Midwinter conference.

What’s playing on the iPod right now? NIGHTS IN WHITE SATIN by The Moody Blues

Was up and at ‘em early this morning for a breakfast with Stephanie Lurie Owens, who is the new Editorial Director over there at Disney-Hyperion. Brave woman had us meet at 7:30 a.m. It’s a rare editor who is a morning person I have to add. I don’t think I’ve ever had an editor breakfast before 9 a.m.—that is until this morning!

Oddly enough, we didn’t talk about books too much. Our main discussion was about digital formats and technology actually. I’m happy to say the Stephanie is pretty hip and on-top of what is currently unfolding in the tech world despite the fact that the company of Disney-Hyperion has been a little slow (in my mind) to embrace electronic books. Disney legal tends to slow things down, but it’s nice to know that the availability of the D-H titles in the ebook format is just around the corner. [So you Gallagher Girl and Percy Jackson fans shouldn’t have to wait too much longer.]

We also talked about the prevalence now of Sony eReaders for editors. Finally! Publishing houses got the memo that they could save hundreds of thousands in paper and printing cost by equipping their editors with this little gadget.

Praise the lord and pass the peanut butter! (Wait, maybe not the pb with all the recent salmonella scare).

But don’t worry, we also talked about what Hyperion might be looking for as of late.
She’d love to see, gasp, more middle grade series for girls. Hey, it’s been a long time since I’ve heard that from an editor. A new MG Meg Cabot, she says, bring it on.

For Hyperion, they have such a strong MG list for boys (with Percy Jackson and Artemis Fowl etc.), they really would like to take on something new in MG girl stuff and make it big. Having watched them build Ally Carter, I have to say they can do it well.

Have a great weekend!

Just Like New York But Denver

by Kristin Nelson

STATUS: All my appointments are set for the weekend. It’s going to be busy.

What’s playing on the iPod right now? FRIDAY I’M IN LOVE by The Cure

ALA officially began for me tonight as I had my first editor dinner with Susan Chang of Tor. I must say I love it when conferences are held in my home town. It’s like a trip to New York without the travel!

I’m very glad we met up though because most of you know that Macmillan has gone through a large restructuring over the last few months. The biggest change is in how the children’s divisions will operate. Before, each imprint was a separate entity with its own publisher, sales force, marketing dept. etc. Now all the children’s divisions are gathered under one umbrella and will be sharing things like the sales force, marketing and promotion people, reporting to one publisher head rather than six. Although, I’ve been told, each imprint will keep its own publishing vision and imprint identity even though they are now all one big family called Macmillan Children’s Publishing Group.

All except Tor, which was news to me. Tor is still considered a completely separate entity with Susan and her children’s imprint reporting directly to Tom Doherty.

To quote Frontier Airlines, Tor is still a whole other animal! Interesting. In general they have always been known to be less corporate (which can fabulous in some respects—such as creative vision and the embracing of new talent—and frustrating in other ways—such as long response times on submissions). But they’ve always been known to be independent, slightly quirky, and with smart editors.

So far, that hasn’t changed. Go Tor.

Susan and I also got into an interesting discussion about SF and young adult. Both of us agreed that SF in the young adult world works best when the novels aren’t labeled SF.

Seriously. One look at the Uglies series and The Hunger Games rather proves that out. Those books are basically SF but never called so. I can name a host of other examples as well.

We also talked briefly about the popularity of fantasy in the children’s realm and why they didn’t seem to translate to fantasy readers in the adult world. We didn’t play with any theories but it’s an interesting conundrum. What happens to those avid fantasy readers as they age?

There’s probably an essay waiting to be written there if it hasn’t been tackled already.

Editor Letter for Real Life & Liars

by Kristin Nelson

STATUS: Getting ready for ALA Midwinter Conference which is happening here in Denver. I have a packed weekend ahead of me but it should be fun.

What’s playing on the iPod right now? I’M YOURS by Jason Mraz

Because I think my blog readers find the agent-editor interaction fascinating, here’s the submission letter for this project.

Here are two interesting things to note about this letter. Kristina’s novel had a unique POV structure. One narrative is written from first person POV and the three children are written from a third person POV. I decided that I didn’t want an editor to be surprised by what is a complicated narrative structure so I actually highlighted it in my submit letter. I also highlighted that I thought the unique narrative was strength—thus (hopefully) setting the editors perception before they began reading.

By the way, this narrative structure is almost impossible to pull off. It takes a lot of talent—which is how I pitched it in the letter.

I also spent a bit more time talking about how this novel impacted me personally. I wanted to make it clear that this wasn’t “just another cancer” story. That what we had here was an insightful novel about family relationships and how complicated they can be.

I guess I succeeded as several editors agreed with me and Lucia Macro at HarperCollins won this novel at auction.

Hello Lucia,

I hate to be the agent who says this every time I send out a project but I do think that this time, I’ve found the perfect novel for you (and if I haven’t, you have permission to snub me). First off, the writing is just top-notch. This story, REAL LIFE & LIARS seamlessly shifts between the first person POV of Mira, the sixty-something hippie mother who has just been diagnosed with breast cancer and has decided not to fight it, and the three third person POVs of her three, very different children. This would be a mess in the hands of a writer with less talent.

But here’s the other reason why I’m so passionate about this story (besides the fact that I just couldn’t put it down). Even though the Zielinski family is nothing like my own, I just felt like Kristina had tapped into the essential truth of my own family’s dynamics, despite the fact that my mother never has had cancer and my brother is the oldest and not the middle child etc. She has tapped into the core truth of how all families interrelate. How siblings treat each other as adults (our worn and familiar view of each other) as well as all the possibilities that emerge when we realize our love and loyalty. It’s also a very piercing look at the relationship parents have with adult children. And even though the novel is unflinching in its exploration, the reader is left with nothing but optimism that despite our personal failings, our families really do form our core.

So here’s the story: As a wilted flower child, Mira Zielinski has never been one to follow orders. Not from her husband, not from her boss – not even from her oncologist. Mira has her own idea about handling her newly diagnosed breast cancer, and it does not involve hopping up on the operating table. Her grown children will no doubt object — when she gets around to telling them.

As they come home for the weekend of Mira and Max’s thirty-fifth wedding anniversary party, her kids harbor some secret trials. Middle child Ivan’s lifelong desire to be a songwriter is withering on the vine after years of futility and his dating haplessness is so familiar, it’s almost a family joke. The impulsive and very young youngest child Irina will walk in the door with a surprise groom, though she’s already looking for the escape hatch in her shiny new marriage. As for the oldest, Katya, let’s just say that it would be a relief if her husband’s big secret were just the affair she suspects he’s having. As these trials unfold, certain family truths come to light but will they shake Mira’s resolve?

The author, Kristina Riggle, is a freelance journalist and published short story writer. Her credits include Cimarron Review, Net Author’s E2K and Espresso Fiction. She is also the co-editor for fiction at the e-zine Literary Mama, named one of Forbes’ “Best of the Web.” Kristina was also a judge for the 2007 Carrie McCray Literary Awards in the short fiction category. Since she is connected to the writing community, she has already lined up blurbs from published authors such as Kristy Kiernan (CATCHING GENIUS) and Carrie Kabak (COVER THE BUTTER, A Book Sense pick June 2005).

May I send this novel your way?
All Best,
Kristin

What We Say When We Talk About Covers

by Kristin Nelson

STATUS: It’s been one of those days. It’s almost 4 o’clock and I haven’t even tackled my TO DO for today. Seriously, I think I only get my scheduled work done at the office between the hours of 3 and 7.

What’s playing on the iPod right now? SAY HEY (I LOVE YOU) by Michael Franti and Spearhead

What is said 1: “I’ve shown this cover to everyone here in the office and we all love it. I hope you love it as much as I do.”

What is said 2: “This has been approved by sales & marketing and they just love it. I hope you love it as much as I do”

What is said 3: “We believe our concept is very strong and will really signal that this is a big book. We are excited about the author and these covers.”

Possible Translation 1: Everyone in the office indeed loves it. Sales & Marketing also love it and has approved it. The cover really does rock. It’s new, original, fresh, and innovative.

Possible Translation 2: Editor is worried about the cover but is hoping for the best. That we’ll like it and won’t raise a fuss. There won’t be a cover issue.

Possible Translation 3: That this is really not the greatest cover but time and money have been spent on the concept and the art design/photo shoot and the publisher really doesn’t want to start over. Editor will have a tough road to try and change it.

Possible translation: Editor actually doesn’t care for it but must present it as is. Is hoping we’ll raise a fuss so she can go back to the Art Department and say “see, I thought this was a miss.” Editor then fights strongly for a cover change.

I’ve never had an editor come to me and say, “gee, I think this cover stinks. I think it needs a do-over but what do you think first?”

For the most part, I really do believe that publishing houses and their cover departments have a good handle on the creating of the cover art. That it is their expertise more so than it is mine.

But I don’t believe that publishing houses always know best. If they did, there would never be bad covers. There would never be two covers for two different authors with the same image or the same model on the cover. And released at the same time. There would never be covers that are nixed by the B&N buyer.

The Cover art wouldn’t ever miss.

But it does. Far too frequently.

Consultation

by Kristin Nelson

STATUS: Such is the joy of January that the processing of Client 1099s with my bookkeeper is fast upon us.

What’s playing on the iPod right now? SO WHAT by Pink
(and man has this title been stuck in my head all day!)

It’s been awhile since I did a real rant on my blog so what better way to kick off the new year then to treat my reading audience to one?

Agents fight the good fight to get a little clause into author contracts that states that the author will have consultation on the cover and the cover copy (be it flap copy, back copy, or what have you).

For the most part, this isn’t too hard to do and is usually established in the agency’s boilerplate with the publisher.

Great right? Cover consultation means that the author will be consulted on what the final cover will look like. One would assume that it would mean that the author might have some input into what the final cover will look like. And all parties understand that given a disagreement on the cover, the publisher will have final say. [Cover Approval stated in contracts being reserved for the Nora’s, Stephenie’s, Neil’s, Stephen’s, and JK’s of the world.]

Good. Everyone is agreed.

And here comes the rant. But what constitutes “consultation” varies widely from publisher to publisher.

Some publishers send the final cover that can no longer be changed, and say you’ve been consulted. Grrrr. If the cover stinks, I’ve got a big fight on my hands. All of which could have been avoided had we just been really consulted—as the contract states.

Some publishers make you work for the consultation. Grrrr. This means you have to call the editor, email the editor, and harass the editor until you get the cover. It’s frustrating and exhausting and let me tell you, if I have a choice between publishers, I’ll consider this aspect when looking at the two deals on the table.

I do want to state here, in general, most editors really do want their authors to be happy with the cover and so will work with you but the above happens enough to make me want to pull my hair out.

Last week I was chatting with an editor (a big and powerful editor whom I just adore) who has included the author and me on every step of the cover process. From the first conception draft to the “final” draft that went to sales (who then rejected it and then we had to start all over and tackle second draft concepts etc.). And when I was talking to this editor on the phone, I paused and took a moment to thank her for really consulting with us on every step of the process. Not just paying lip service to the clause in the contract but really consulting us. And this for a debut author to boot! [Agents expect this with established authors]. Talk about a sheer joy this has been!

She was startled and said, “Why wouldn’t I? You two have been great.” How I long for every editor to handle it this way. Now please keep in mind this: both the author and I were sane, objective, reasonable, and actually offered good suggestions and because of that, all input was taken seriously. Thus the editor trusted us to work on the cover with her—not against her. This plays a big part in this whole consultation game.

But what I wouldn’t give for the cover process to be just like this for every book I sold. I will make sure that during this process, my author and I are sane, reasonable, and offering good suggestions. Just simply give us the chance.

Buddy Can You Spare A Buck?

by Kristin Nelson

STATUS: I’ve actually been working on two contracts today—in between some necessary phone calls.

What’s playing on the iPod right now? GYPSIES, TRAMPS & THIEVES by Cher
(Now you know I can’t possibly be lying about what’s playing on the iPod if I’m willing to ‘fess up to this song being there!)

I read in my daily email from Publishers Weekly that Orbit (the SF&F imprint of Grand Central Publishing) is doing an ebooks promotion [click for the site and where you can buy] for a buck.

Excerpt from the Article:
“In a bid to promote its print and digital lists, Orbit is offering dollar e-books to readers on a rotating basis. Marketing and publicity director Alex Lencicki said the program is currently “open-ended” and will continue as long it is successful. When asked how the success of the program would be measured, Lencicki said if the dollar e-book drives either print or digital sales–or turns readers on to a particular series–it will be a hit.”

First up is debut author Brent Weeks THE WAY OF SHADOWS.

I just did me a one-click to my Kindle. A buck for a brand new book? Heck yes, I’m willing to try a debut author.

What say you?

Editor Letter for Proof By Seduction

by Kristin Nelson

STATUS: It’s pretty early in the day so right now, everything is going quite smoothly.

What’s playing on the iPod right now? CLOCKS by Coldplay

I’m totally chuckling after reading Courtney’s blog from yesterday where she shares the query letter outtakes. The moral of the story is this: If you find yourself unable to write a decent query letter, hire Sherry!

Seriously though. Sometimes it is difficult for a writer to write his or her own query. The writer is very close to the material and can’t often see the forest for the trees. If you’ve struggled with the query writing process, I don’t think it’s playing unfair to have another person write the query on your behalf, or with you, or revise it for you. As long as you end up with a strong letter that you believe fully represents your work, I, as the agent, will not ask if you wrote your own query letter. It can be your own deep, dark secret.

The point of the query is to win an agent’s attention and get a request for sample pages. Now, your sample pages have to hold up. The greatest query letter in the world is not going to compensate for unready sample pages.

And if somebody else ends up writing your query, make sure they are good at it!

As promised from yesterday, here’s the letter I sent to Courtney’s editor at Harlequin. As you all may or may not know, agents pitch editors as well. Now Ann Leslie has known me for years so to be quite honest, she would read anything I wanted to submit to her (besides my grocery list that is!).

Still, call me old-fashioned. I never send an editor a project without formally asking if it is okay to do so and I think it’s helpful to have a pitch that orients the editor as he or she begins the read.

So, in this sense, I always pitch editors and as an agent, I have to nail that pitch paragraph just like you have to do in your query letter. Noticed that I lifted several elements from the query that Sherry (ahem, Courtney) had written.

Hello Ann Leslie,

I can hardly believe it myself but I haven’t taken on a romance author in over a year –until now. In fact, I haven’t taken on a historical romance author since Sherry Thomas and oddly enough, it was Sherry who discovered Courtney Milan and sent her my way.

Courtney had won a contest that Sherry was sponsoring on her website and the prize was the reading of her first 30 pages by Sherry. Being the great client she is, Sherry immediately emailed me and said, “You’ve got to look at this author.”

Within a day, I had read and signed Courtney for PROOF BY SEDUCTION and I’m just beyond excited to share this manuscript with you. And yes, I know you are going to kill me because I’m sending you this email right before RWA but hey, both Courtney and I will be there so let me know if you want to meet up.

Set in 1836 London, PROOF BY SEDUCTION is an emotionally complex and beautifully written story (very Sherry Thomas who, by the way, is happy to offer a blurb for the novel’s release). As the outcast bastard daughter of some unknown nobleman, Jenny Keeble earns her living by being one of London’s premier fortune tellers. In this role, she certainly knows all about lies. After all, the fastest way to make money is to tell people what they want to hear. It works–until Gareth Carhart, the Marquis of Blakely, vows to prove what he and Jenny both know: that Jenny is a fraud.

Gareth only wants to extricate Ned, his naïve young cousin and heir, from an unhealthy influence. The last thing the rigidly scientific marquis expects is his visceral reaction to the intelligent, tenacious, and–as revealed by a wardrobe malfunction–very desirable fortune teller. But she enrages him by her “prediction” of his own pending nuptials as a way to prove her ability. She tempts him to look beyond his coldly logical view of the world. She causes him to lose his head entirely and offer a prediction of his own: He’ll have her in his bed before the month is out. The battle lines are drawn. Jenny can’t lose her livelihood or her long-time friendship with young Ned; Gareth won’t abandon scientific logic.

Neither is prepared to accept love.

Courtney Milan is a … [Bio deliberately removed. It was a solid paragraph long.] She is a finalist in the 2008 Golden Heart competition (but not for this manuscript and I’m happy to explain if you are interested).

May I send this your way?

All Best,
Kristin Nelson

Creative Cost Cutting

by Kristin Nelson

STATUS: I’m in the Caribbean this week—doing a vaca before the holidays. Yes, that made sense in some universe at the time that I booked the trip. So blogging might be spotty. I am, however, looking at a lovely blue ocean while holiday music plays over the speaker. Incongruous to say the least!

What’s playing on the iPod right now? DO THEY KNOW IT’S CHRISTMAS? by Band Aid

I have to say that I’m all for creative cost cutting if that takes the place of lay-offs in the publishing industry.

This week Harlequin sent out an email firmly requesting that authors limit their manuscripts to 100,000 words and under. That will significantly save on paper and printing cost. Guess that means no epic historical romances a la the 1980s. Big grin here.

And the Penguin Group is finally doing what I think publishers should have done something like 5 years ago. They are converting all their computers to laptopTablet PCs with docking stations so that editors can read and edit (“handwrite” if they want to via electronic pen) comments into their authors’ manuscripts.

No more printing out pages. Comments electronically in track changes! Hooray. Fewer trees need to be sacrificed.

By the way, I’ve been doing tablet PCs since 2003. Part of the reason why we’ve been paper-free for the life of my agency.