Pub Rants

Category: publishing

US vs. UK

STATUS: It’s been some late nights this week and trust me, my proofreading skills are abominable when I’m blogging regularly, just imagine what it would be like if I were blogging at 1 a.m. London time.

What’s playing on the iPod right now? ENGLISHMAN IN NEW YORK by Sting

And no, this isn’t the Battle of the Titans. What I’m learning is just how different these two markets actually are. Intellectually I know this (and have always known this) but I also think we like to lump it all together and say, hey, we all speak the same language (although the Brits might argue that point) so if we share the lingo, shouldn’t we share the taste? For some books, yes, this will align and match up but for a slew of other books, we couldn’t be further apart even if the ocean was wider between us.

To get a sense of the retail environment, I decided to check out the Borders at Oxford Circus, the Waterstone’s at Piccadilly Circus and then I popped by a Books etc. at Hammersmith. I’m not saying that this is fair representation of all the stores in town; it’s just the ones I managed to visit while I was here.

I took some notes on my observations and then shared it with all the editors I’ve been meeting with this week on both the children’s and the adult side of publishing. If I covered everything in one entry, this would be one heck of a long blog so I’m going to start on the children’s side. I’ll also try and do a couple of entries over the weekend to make up for my general radio silence this past week. Starting on Monday, it’s back to full days and spotty blogging.

So what is clear to me:
1. Boy adventure books are prime time in the UK. Eoin Colfer’s AIRMAN and the young James Bond books. It’s not to say those didn’t do well in the US, they did; however, shelf space, front table displays, etc. is all about the boy adventure books here in the UK. I wouldn’t say it’s getting equal time in the US. And another interesting tidbit. Sometimes wild success in the US does not translate completely over to the same success in the UK.

For example, Robert Muchamore and the Cherub series is big, big, big in the UK. They did do a US version and it hasn’t taken off as much as they hoped. In reverse, Riordan’s Percy Jackson & The Olympians series is big, big, big in US and although it’s seems to be growing in popularity in the UK, it hasn’t been quite the phenom it has been stateside.

39 Clues. Not making a dent in the UK market.

2. Some books nail both sides of the pond with equal success. Can you guess at the two titles with matched overwhelming success? One primarily has female readers; the other mainly male readers.

Oh, I’m sure you guessed one right off the top of your head and you’d be right. TWILIGHT series is equally popular in the US and UK. Interestingly enough, so is DIARY OF A WIMPY KID.

Rather cool, wouldn’t you say?

3. Another interesting observation at the UK bookstores that I wish they’d do more of in the US. All three of the UK stores I visited, did crossover shelving in the children’s and adult areas. Here are three titles that were shelved in both sections:
a. Twilight
b. Graceling
c. Harry Potter

The Harry Potter books even had different, adult covers. There might have been more titles but those were just three that I managed to glimpse while browsing the book stalls. I love that. I don’t think I’ve seen a teen book shelved in the adult section of a US Borders, BN, or even at the Tattered Cover. I could be wrong as I just might need to pay closer attention but it looked like it was rather common practice here in England.

And last but not least for this entry, US and UK covers couldn’t be more different if you tried. For example, I was showing editors my upcoming titles that will be releasing in the UK this fall. I had both the US cover and the UK in my portfolio for people to see, pick up, look at cover copy etc.

For Helen Stringer’s SPELLBINDER, all the editors said, “ah, yes, that’s a totally US approach. That wouldn’t work over here.

And then when I showed the UK cover, all their faces lit up and they really oohed and ahhed over it. They couldn’t help themselves and had to pick it up.

That was absolutely fascinating to me! These two covers, the titles, the approaches are radically different as you can see.

Let’s hope that both sides of the pond are right in what kids will reach for when the book hits shelves.

Guest Blog: Janice’s Editor Donna Bray On The Pain Merchants Title Change

STATUS: TGIF! As you know, I’m off to London this Sunday. That means blogging might be sporadic for the next 2 weeks while I’m abroad but I’ll try and keep y’all in the loop on UK happenings and the London Book Fair.

What’s playing on the iPod right now? THE COURIER from Last of the Mohicans soundtrack

Our guest blogger for today is Donna Bray, co-Publisher at Balzer & Bray, an imprint of HarperCollins.

“I wonder if anybody at the publishing company is reading these (great) comments and wishing you guys were in on the brainstorming sessions!”

As a matter of fact… we are.

Many thanks for Kristin for letting me guest blog here in response to her posts, as well as the dozens of interesting, smart, and impassioned comments.

An important part of an editor’s job is balancing the creative vision of the author with the realities of the marketplace. And there are dozens of people involved in this balancing act with me –- sales, marketing, publicity, design, production — all of whom care deeply about book. And certainly in the case of Janice Hardy’s book, the folks at Harper were incredibly excited about her as a writer and about the potential for the trilogy. So, you can take the extra interest as a blessing or a curse. If these people didn’t love the book so much, they would not have invested so much time and money in getting the best possible title and jacket.

(Ah, the jacket –that’s a whole other post.)

I myself take it as a blessing.

But to answer another reader’s question — “Do they ever tell you why they change the title for a book?” The short answer is – yes! The long answer speaks more to my publishing philosophy — there was no “they,” only “we.” A book doesn’t suddenly become my book or Harper’s when I acquire it – it belongs to “us”, and we all want the same thing – to create a wonderful book with an arresting package that will get great reviews and sell, sell, sell.

So, back to THE SHIFTER: While I do still like the title THE PAIN MERCHANTS (as I see many of you do, too!), I can also see why our sales team were leery of it – is “pain” in the title a turn-off? Is it misleading, or not middle-grade enough? To their credit, despite their initial hesitation, sales came around to the appeal of the title and presented the book to the retail chains as THE PAIN MERCHANTS – only to receive a negative reaction there.

I shared the feedback with Kristin and Janice at every stage of this process, and together we decided to explore different options. We were at a bit of a loss, at first (see Kristin’s list of other, discarded titles -– was there anything we hadn’t already thought of?!). But ultimately we made the right decision — we all wanted to give this first novel its best shot at success. We came up with a title that reflects the story (it is about a shifter, after all) and that feels middle-grade and fantasy. This could lead into another discussion of the importance of strong and clear positioning of a title from the outset… but let me not digress, especially in another person’s blog.

I have in the past stood up for a title that sales was unsure of — some felt, for instance, that WE ARE THE SHIP by Kadir Nelson was not obvious enough, even with the subtitle “The Story of Negro League Baseball.” Every day, editors and publishers do support the vision and instincts of the creative people we work with –- and we bump up regularly against the demands of the marketplace, which presents more and greater challenges daily. We may struggle on the way to the final book, we may disagree, we may have difficulties or disappointments -– but if it all begins with the idea of “we,” there’s a much better shot of getting to happily ever after, with author, agent, and publisher counting our big piles of beans…

The Pain Merchants Title Saga

STATUS: I leave Sunday for London and the London Book Fair. I’m heading out early as I have a whole week of meetings with UK publishers.

What’s playing on the iPod right now? I WILL ALWAYS LOVE YOU by Whitney Houston

Titles are always a fascinating discussion I think. For this project, the author Janice Hardy and I were involved every step of the way.

First off, and you couldn’t tell this from the original pitch blurb, THE SHIFTER is middle grade fantasy. When Donna Bray at Balzer & Bray (HarperCollins) bought the trilogy, she mentioned that the title would probably have to change for this audience. Since titles change all the time, it wasn’t a deal breaker—especially when Donna pre-empted in a very good deal (in Deal Lunch speak). We were over the moon to be part of the Balzer & Bray debut imprint launch list which is happening this fall. We’ve gotten lots of extra press that might not have happened if that weren’t the case.

But back to the title. As Janice mentioned in the comments section, her UK publisher is actually keeping the original title. I guess what works across the pond gets the thumbs down on this side of the Atlantic.

So here’s the saga. We knew right after the sale that a title change was requested so we got cracking on some alternatives. Right off, we came up with a title that everyone at B&B liked.

So the title “The Pain Merchants” shifted to “The Healing Wars: Nya’s Curse.”

Great. All parties were happy. Then Donna went to sales conference and the title didn’t play well with the sales reps but they like The Pain Merchants. So back to the original title (which of course Janice and I were pretty happy about).

Great. We were set. Got the title. We were also involved in the cover discussion at this time. We saw at least 4 or 5 different cover concepts that were being considered. Settled on one that we all loved. Then that got shot down at sales conference as well. Back to the drawing board for the cover but hey, at least we have a title, right?

Nope. Then sell-in to the various accounts happened. The accounts didn’t like the title (but were great with the new cover concept which is the cover y’all saw yesterday).

Okay, we couldn’t have Healing Wars or Pain Merchants. How about Pain Shifter?

Nope. That didn’t work as the accounts didn’t want the word “pain” in it. When BN, Borders, and the bigger independents say nay, guess what happens? You ditch the title and come up with something else.

THE SHIFTER is what the accounts liked so that’s the title. With the really wonderful cover art, I think viewers will get that it’s fantasy and not paranormal (which would be shapeshifters, vampires and the like).

Also, if you look under Janice’s name at the top of the cover, you’ll see we managed to save something. We liked “The Healing Wars” for the series title and there it is.

Here’s a partial list of some of the titles we played with (and hey, they can’t all be gems!):

A Talent for Trouble
A Touch of Trouble
Hands Full of Secrets
Sisters of Hope and Sorrow
Unwanted
A Choice for the Hidden
The Luminary’s Bane
The Broken Healer
Healer’s Curse
The Secret Shifter
A Bargain At Any Price
The Pynvium War
Takers
The Missing Apprentice
The Price of Pain
The Price of Pynvium
She Who Has No Choice Has Trouble
Killing Touch
Shifting Pain
A Choice for Those Who Can’t Choose
The Secret of Pynvium
A Miracle for Geveg
Trading on Misery
Trading on Pain
Nya’s Curse
Nya & The Luminary
Nya’s War

Tomorrow I’ll share the submission letter.

Complaining About Agents

STATUS: Getting ready for the London Book Fair so both Sara and I are working rather long hours.

What’s playing on the iPod right now? THE FEAR by Lily Allen

I realize that I’m probably just about to express an unpopular opinion. Basically I simply raised an eyebrow at the whole agentfail extravaganza at the Bookends Blog.

I’m sure it’s cathartic to get out all your annoyances and grievances against agents but for the most part, it’s a waste of energy and time.

For the agents like Jessica, Janet, Nathan, Jennifer, Lucienne, Nephele, and Deidre who blog (and sorry I can’t name everyone), you are preaching to the choir. We ALREADY do everything we possibly can to reply quickly to queries and sample pages (even fulls!), to help writers, and to really be resources for those who are looking to get published.

Despite all that, I’m sure we all still have disgruntled writers out there who have a complaint against us because we never received their query or our response got caught in their spam filter and it was never received, etc. The list could go on.

We simply don’t have enough hours in the day to make sure all communications get through where queries are concerned because that, quite simply, is so low on our TO DO list, it barely registers.

Although I know that it feels like the world to you writers as you navigate the seemingly unfriendly waters of getting an agent, finding a publisher, etc.

I get that. But we are only X number of people with X number of hours in the day and even now, we are working easily 10, 12, sometime 14 hour days or more. (And yet, I still manage to squeeze out 15 or 20 minutes to write a blog entry—time away from my hubby and Chutney who are right now doing something fun together like snuggling on the couch while I type this. I do it because I’m committed to educating writers.)

And those agents who you are really complaining about—those who don’t ever respond to queries, who take 6 months to get back on sample pages, who ask for an exclusive and then hold your full manuscript ransom for X number of months, they are not reading agentfail. In fact they are not blogging or even reading blogs most likely.

So despite the big outpouring, I seriously think that very little will change. So I’m glad you had the moment of catharsis but could you have taken that same time and energy and sent out 20 queries instead? Revised your opening chapters? Get critiqued on your query letter?

Be proactive folks. Not reactive. That’s how you play to win.

PW Survey Says

STATUS: HOTEL moved up to position #21 on the NYT extended hardcover bestseller list. Couldn’t be more thrilled for Jamie. Happy dance at the office this afternoon.

What’s playing on the iPod right now? SILK PYJAMAS by Thomas Dolby

Every year PW does an annual job survey. I actually did a search for the 2008 survey results but I’m thinking they haven’t been released yet because the article didn’t pop up.

So the most recent I could find was from 2007. The good majority of editors in New York are women. There are many different theories as to why that is true. Most likely the culprit is starting salary and women are more likely to put up with low salaries at a beginning of a career. There is also a theory that traditionally, men do more “supporting of the household” in our US world so can’t “afford” to enter the field.

I’m not going to touch that gender story but what I can tell you is this. Despite the fact that publishing tends to be, percentage-wise, more heavily slanted towards women employees than men, women editors are still paid less than their male counterparts for equivalent positions. This PW article simply touches the tip of the iceberg (discussing managers vs. editors). The full survey goes into more detail about salaries for equivalent positions.

Folks, gender bias is alive and well in the field of publishing.

However, I don’t think this statistic holds true for women agents…Hence why I’m on this side of the publishing fence.

Agent Joe Regal Weighs In On Niffenegger Sale

STATUS: I feel normal. No cough. No sniffle. I’m so happy.

What’s playing on the iPod right now? WHERE THE STREETS HAVE NO NAME by U2

This is very cool. Audrey’s agent, Joe Regal, commented on yesterday’s entry. That happens so rarely, I didn’t want it to get lost in the comment section so I’m posting it here. My hearty thanks Joe.

I have a Google alert for Audrey’s name and have been watching the response to the news of the sale, and since this particular thread seems to be from a thoughtful group of writers, I thought I’d take a chance and weigh in.

First, as Audrey’s agent, I very much fought against the news of the sale coming out. It seemed likely to stir resentment, and I already expected reviewers to approach the book with knives drawn before any leak of the money involved. For instance, since the NYT never reviewed THE TIME TRAVELER’S WIFE in any way, shape, or form, how could they say positive things about the new book and not look kind of foolish? In my submission, I specifically mentioned this likelihood and begged editors not to discuss the potential auction or possible eventual sale price with anyone.

Needless to say, word got out anyway. I tried to talk Motoko Rich out of doing a piece, but the leaks were so broad that there was really no chance. Thus my somewhat exasperated comments in the article, once I realized the article would run whether I participated or not.

Another reason to keep the news quiet was precisely because of the inevitable Charles Frazier comparison. It’s a hell of a lot more than a nuance that, unlike him, we sold a completed novel, a brilliant book that is a step forward for Audrey as a writer. It’s weird, inventive, original, singular, and not necessarily as commercial as the first book, but she has grown as a writer and handled the second novel challenge by pushing herself to grow as a writer, with new challenges and new rules, none of which had anything to do with sales. All she could control (as I noted in the article) was the actual writing, not how people responded to it. So she focused on that and wrote a truly remarkable novel.

That the industry responded to positively isn’t just because of her track record; people genuinely loved the book. A few editors told me, “this is so much better than TTW!” That kind of irritated me, because I think TTW is a pretty great book, but I got the point: editors recognized she had grown as a writer. So, combine a great book with a great track record, and you have the closest thing to a sure thing in a very uncertain market, and publishers were eager to pay handsomely.

The key takeaway here is simple: write the best book you can and then sell it. Arguments that “she could take her time to write her second book because the mortgage was covered” are way off the mark. She didn’t sign a two book deal with the first or second novel because she knew how hard it is to write a good book and she didn’t want the pressure of a deadline hanging over her. It’s hard to herd cats on a schedule. Maybe if you’re a genre writer, OK, it’s possible, perhaps even necessary, but otherwise, keep your day job and write a great book and sell it when it’s done. In Audrey’s case, she kept her day job for years after publication of TTW; she was careful to live in a way that put the ability to do her work her way, on her schedule, before any other material needs. She protected her priorities. That’s discipline, and she had been practicing it on modest means as a visual artist for decades before she became a writer.

I hope this is useful information. All best wishes for luck and courage to all writers here working to write the best books they can.

Joe Regal

Update 2:54 p.m.
Kristin: Joe’s not knocking genre writers as his agency reps them as well. It also occured to me that maybe I should add the link to Joe’s website so y’all can check it out.

Thanks for appreciating my note. A risky thing to do, but I couldn’t resist. And sorry for the couple infelicitous phrases and typos. One clarification: I’m not dismissing genre writers; I’m saying that the rules are a little different. For instance, my colleague Markus sold a new crime writer, Josh Bazell, to Little, Brown in a two-book deal. The main character of his first book, BEAT THE REAPER, is designed to be a continuing character, and the house paid a nice advance because they’re investing not only in the writer but in that particular character. They don’t want to spend money to make the character a star (never mind the writer) without having the ability to spread that investment over two books and without feeling like they won’t have some time to evaluate whether they’ve “grown” the series. So while it’s possible we could have battled to make it a one-book deal, it would have been counter-productive — it wouldn’t have served the publisher OR the writer.

So all I’m saying is that the rules are different, because the conventions are different. If you’re a crime writer, for instance, you’re supposed to hand in that next book a year later, maybe 18 months, so the house can publish on a consistent schedule and build the series. That isn’t the expectation with literary fiction. No slight intended! Especially from someone who, if he has time to read anything but his own books (he doesn’t at the moment), reads genre.

Shown The Money?

STATUS: I’m starting to, gasp, feel normal. Surely this is the end of bad cold?

What’s playing on the iPod right now? YOU BELONG TO ME by Anita Baker

I just read on Galley Cat that Audrey Niffenegger, author of the very wonderful TIME TRAVELER’S WIFE, just sold her next novel for 4.8 million.

Sources close to the negotiation say….

This cracks me up. If the publisher or the agent really didn’t want the public to know what a book sold for, trust me, the word would not get out. Unless a leak happened of course. (There are many tales of editorial assistants being bribed for info but I have to say, I never could confirm any of these tales. And I imagine all the EAs out there are wondering how to get that gig!) Regardless, either a leak happened or the parties involved wanted it to be known.

Now my blog is not about whether Audrey deserves said advance. That’s really not the point. Her first novel did well; based on sales numbers alone I’d say that advance is commensurate* with performance. Now it didn’t state this in the article but I’m sensing this was a complete manuscript she sold (as it’s been six years since the release of her prior novel).

[side story: I was at the 2003 BEA in LA when I happened by the MacAdam/Cage booth to talk to an editor friend of mine. She mentioned this debut author of hers so I wanted to stop in and lend support. There in the booth was the editor, the author, a large stack of galleys, and not too much traffic. I sat down and had a cup of tea and some lively conversation. I took a plain blue cover galley home with me. Yep, you guessed it. I have an original galley of THE TIME TRAVELER’S WIFE—which I read and loved.]

But that’s off topic. Basically, and here’s the point to my blog entry, wait for it, I want to say that I think Audrey was smart. She wrote her next novel and then sold it. Actually this is all speculation as I certainly don’t know if that’s what she did but it sounds like it from the article.

Talk about significantly alleviating the pressure of performance for a sophomore effort.

We don’t talk about it much in publishing but I do think it can be rough on an author to do really well with book 1, do a big deal for a next book, and then have the pressure on for the writing of said second novel.

I know what you’re thinking. Cry me a river. You’d like to have such a problem.

[*thanks for the typo catch! I laughed when I reread my entry this morning.]

When News Hits Home

STATUS: I awoke this morning with what must be the start of a cold. My head feels like it’s stuffed with cotton.

What’s playing on the iPod right now? GRACELAND by Paul Simon

Every day on Media Bistro, I read some new tidbit on the problems in the newspaper industry. Lay-offs, new advertising on the front page, struggling papers trying to find ways to become more viable in this changing economy and evolving reading medium.

Today it hit home particularly. I awoke to the radio news that The Rocky Mountain Newspaper, publishing since 1859, is running its last edition this morning. Officially as of today, the paper is no more. They closed the doors.

The Denver Post is now the only newspaper in town.

When An Imprint Goes Bye-Bye

STATUS: For this week, I’ve been ignoring non-urgent emails to make sure I finished up some contract and royalty issues. Today I dug into the 225 that were awaiting my aattention. I’m down to 175. Guess I know what I’ll be doing tomorrow.

What’s playing on the iPod right now? I’VE GOT YOU UNDER BY SKIN by Dinah Washington

Yesterday I mentioned that Bowen Press was closed down but not what happens to all the books that were that list. Basically, the answer is not much—in the literal sense and in an ironic way!

Literal Way
Books are sold to a publisher. Imprint might be listed in the contract but publisher still reserves the right to change how a book is published so if the imprint goes bye-bye, the publisher still owns the right to publish the book. In this case, any book sold to Bowen Press is still a book sold to HarperCollins and nothing much is really happening. The books will still be published by HC.

But in a whole other way, everything is happening. Books on this list get moved to other existing imprints. The books get assigned to other editors. The books could be cancelled (although I haven’t heard any stories in this case—yet). And this leads me to the irony part.

In the Ironic Way
Nothing much will be happening for these orphaned books because when the agent originally sold the project, one of the pros in choosing Bowen was to have the title on the launch list. There are lots of big pushes for a launch. It can be a huge benefit.

Well, that just went away.

Instead of the excited publisher, Brenda, who bought the book, we now have an editor who just got assigned a title or titles to his/her already crowded list. Hum… how much attention will that title get? [note: agents can be instrumental in getting a book assigned to a specific editor but this isn’t always possible.]

There was probably a marketing person and publicist assigned to this imprint. Now it goes into the general HC pool.

Now if one of the titles was planned to be big, chances are good the publisher will still do the big push as the momentum started months ago for titles about to be released and stuff is already in play. Those titles will more than likely be fine.

For the other titles? They might be missing out on some love which is where the agent steps in and starts raising some ruckus to find out what will be done for their orphaned project. But we aren’t miracle workers, we can raise a fuss but that doesn’t mean the publisher will respond.

Squeaky wheel gets the grease though. If we are noisy enough, they might step up and do some stuff just to shut us up.

This is also where I, as an agent, would encourage an author to step up on the promo plan. The author should have been working on this before this moment in time so if they have, this is a good opportunity to make sure the new publicist etc. has the promo plan in hand that the author can discuss with him/her and get some positive attention. [Publicists are more inclined to help those who are willing to help themselves.]

And if they haven’t, guess what the author needs to be doing pronto!

From Debut Launch To Non-Existent

STATUS: I wrapped up a contract negotiation—which always feels like a nice accomplishment. A big check mark on the to-do list.

What’s playing on the iPod right now? BE OUR GUEST from Beauty and the Beast

Today just saddened me I have to admit. When ALA Midwinter was here in Denver, I threw a shindig with fellow Denver agent Kate Schafer Testerman for the visiting editors and librarians at Cru Wine Bar in Larimer Square. We wanted to welcome everyone to our cow town.

Well, one of the guests was the very lovely Brenda Bowen of Bowen Press (HarperCollins) but Bowen Press is no longer as of today.

Here’s the link to the story. She formed her imprint literally only a year ago. In fact, she was launching her debut list at ALA Midwinter. I can’t imagine how any of the authors on that list feel—to be suddenly without imprint and editor. [Now do you understand how important an agent might be? This might be your only static person in this whirling maelstrom!]

Every day when I get my Publishers Marketplace email or PW Daily, I cringe every time I open the email. What bad news awaits me this week? What ax has fallen? Who else is now going to be listed under PW’s Comings & Goings with newly hatched gmail addresses?

In the same article, PW stated that HarperCollins was keeping its newly minted Balzer & Bray imprint. Thank goodness as I have an author on that launch list whose debut comes out this fall. Talk about a panic moment as I waited for the full article to pop up on screen.

And yet, despite the news, I plan to move forward agenting as I always have. Being deliberate and picky about what we take on but we are still looking for a great project.

And speaking of looking, Sara has her new page up at PM. Now isn’t that good news? Not only did I promote my assistant, we hired a new assistant to help us both. We are welcoming back our intern Julie who is now in her first year of college and a paid employee.

Hey, I’ve done my part for the economy!