Pub Rants

Category: Query Letters

A Quick Look At Tag lines

STATUS: Come on rain! Don’t just be cloudy and not give it up. Pour gosh darn it!

What’s playing on the XM or iPod right now? PUMP IT UP by Elvis Costello

I’m getting ready for tonight’s workshop so I’m reviewing all the tag lines submitted by the workshop attendees. I asked all participants to submit one sentence as a baseline. So we can do a before and after during the workshop–which is often fun to see.

In other words, I don’t expect everyone to have nailed that tag line. It’s often hard to nail your plot catalyst in one sentence–especially if you’ve never really done it before. Hence the workshop.

But in reading them in prep, I can give my blog readers a bit of insight into what I think these attendees are struggling with. In the workshop, I’m going to clearly explain how to nail a plot catalyst tag line and then how to build your query pitch around that–using three different approaches.

Problem 1: The writer is trying to summarize the novel in the tag line.

Wrong use for it. You just want to nail your plot catalyst. But great, we’ll talk about it tonight.

Problem 2: The writer is relying on reader’s previous knowledge of a story or fairytale.

Not a bad starting point but it’s not going to be quite enough to carry the cornerstone of your pitch. Will work on that tonight.

Problem 3: The writer highlights two necessary elements of the story but alas, in the tag line, they don’t have a relation or a cause and effect so mentioning both doesn’t quite make sense.

In other words, one doesn’t necessitate the other. I’ll just need to point that out and I think this writer will get it.

And there’s still time to sign up if you want to join us! Just click here. I’ll be getting the tag lines soon for any day registers. However, we are going to close the class in an hour or two so if you want to join in, don’t delay.

Fridays With Agent Kristin: Episode 7 – What is A Plot Catalyst?

STATUS: TGIF! I actually had a great work week. Yes, I  need to read some stuff over the weekend but I’m feeling almost caught up. This means I’m forgetting something huge I’m sure.

What’s playing on the XM or iPod right now? YELLOW by Coldplay

Okay, so I taped this segment a couple of weeks ago. I’m particularly fond of how I start with “good morning.”

Oh well, the content is still good.

In honor of the first video webinar I did (which tackled how to craft the query letter pitch paragraph in your novel), I thought I’d give some tips for those who couldn’t attend.

When I teach writers how to craft the perfect pitch paragraph for their query letters, it all starts with the plot catalyst.

So what exactly is it? I answer that question in today’s vlog. Enjoy!

What Kristin Requested From Pitch-A-Palooza

STATUS: Started out the week with 354 emails in the inbox after being out for RT. Only 203 to go. Progress!

What’s playing on the XM or iPod right now? TUFF ENUF by Fabulous Thunderbirds

Does it say anything about trends? Probably not but just in case you are curious, here are the types of projects I requested.

2 paranormal adult romances
1 contemporary adult romance
3 women’s fiction projects
1 SF romance (haven’t seen one of these in a while–kind of excited!)
1 SF (but not a romance)
2 contemporary YA
2 paranormal romance YA (I have to be honest, this genre is getting to be a tough sell to editors who have seen nothing but this for the last two years.)

And my sincere apologies to anyone that I had to turned down during the Palooza. When it’s a speed dating format like that, I do have to say no to projects that don’t grab me immediately to reduce the amount of material we receive and have to review. We requested 12 projects but I had over 25 pitches that day. That’s a lot in 90 minutes.

Pub Rants University Begins!

STATUS: In glorious Italy. Such yummy food.

What’s playing on the XM or iPod right now? MARLENE ON THE WALL BY Suzanne Vega

If you are an NLA eNewsletter subscriber, you got the skinny early at the beginning of the month and first dibs on the workshop spots. Now I’m giving my blog readers a chance to register.

In 2012, I have six conferences lined up already. I can hardly believe it myself! And at these conferences, I’m schedule to give my forever popular query pitch workshop and the infamous Agent Reads The Slush Pile workshop where I graciously rip to bits the opening pages of manuscripts. Writers just love this one, which convinces me that you folks are gluttons for punishment.

And I imagine that over the years, one or two of my blog readers have longed to attend one of these workshops but have never had the opportunity.

Well, if that person is you, then listen up. On March 29, 2012, I’m launching Pub Rants University and will be offering our first online video webinar called Goodbye Slush Pile! The Secret of How to Write The Perfect Query Letter Pitch Paragraph for Your Novel.

Try and say that three times fast…

This is a video webinar, not just audio, so you’ll get a chance to see my lovely mug for a whole 90 minutes. Not to mention, you’ll even be able to ask questions during the workshop. It’s like Fridays With Kristin for a whole 90 minutes. On second thought, I’m not sure I can put up with myself for that long…

But if you are interested, here’s what you’ll learn.

-How to structure your query letter
-How to identify your plot catalyst
-How to boil 300-plus pages of a novel into one pithy pitch paragraph
-The 4 main approaches to building your pitch paragraph around the plot catalyst
-Real examples of what works and why
-Real examples of what doesn’t work and why
-Submit of your first draft tag line

Click Here to find out more details and to register. As I don’t want the workshop to be too big and unwieldy, the number of attendees is limited so keep that in mind!

Fridays With Agent Kristin: Episode 6 – Pitch versus The Synopsis

STATUS: On plane in just a few hours to head to Italy. There might not be much blogging next week.

What’s playing on the XM or iPod right now? YELLOW by Coldplay

Scheduling this post so hope it works correctly!

I’m going to lay to rest, once and for all, the difference between a pitch and a synopsis.

Okay, that’s a little grandiose but you get the picture.

Enjoy!

Don’t Cry Wolf With "An Offer Of Representation" In Subject Line

STATUS: A have slight cold so not feeling 100 percent today.

What’s playing on the XM or iPod right now? MOONDANCE by Liz Longely

When a writer emails us to say they have an offer on the table, for the most part, we do read the pages right away. After reading some of these submissions, and I feel awful admitting this, but I think the offer is a little suspect. Sometimes the pages just aren’t strong enough for me to believe that an agent has offered. That it was simply a ploy for a fast response.

Luckily, for the most part, I do believe the writer as I can see it. The work might still not be right for me but it’s strong enough that the offer is probably real.

Today takes the cake though. We received an email with “offer of representation” in the subject line. Upon reading the email, the writer revealed that he had had this offer in a biblical vision.

Yep. This one would definitely get the WTF stamp.

The True Recipients Of ‘The Stamp’

STATUS: A night off can do wonders. I’m actually excited to dive into a client manuscript tonight.

What’s playing on the XM or iPod right now? IS THIS LOVE by Whitesnake

Before blog readers get up in arms over how “cruel” agents can be, you have to remember we work in a creative business. This means there are always a certain number of crazies.

In general, we get 100 to 150 email queries a day. (And after the holidays, we were averaging more like 300 queries a day).

A certain percentage we rule out right away as the writers didn’t research us and are sending stuff we don’t rep (like queries for nonfiction or picture books). We wouldn’t bother with ‘The Stamp.’

A certain percentage are queries that are obviously just thrown together, lack professionalism, and sent out to any number of agents. For these, we wouldn’t bother with ‘The Stamp.’

A certain percentage are well researched, diligently written, and are professional but the project simply isn’t right for us. We take those queries seriously and read every single one of them. Those would definitely not get ‘The Stamp.’

A certain percentage are decently written but just kind of verging on the strange or weird. We wouldn’t use ‘The Stamp’ even for these.

And then there are those remaining few–at least a couple a week. The queries that spotlight, in all its glory, a 200,000 word epic novel about a detachable penis.

Those queries, folks, deserve the WTF Stamp!

The Only Drawback to Electronic Queries

STATUS: Time to head home for an evening with my honey.

What’s playing on the XM or iPod right now? I WANT TO KISS YOU ALL OVER by No Mercy

A teacher girlfriend sent me this picture and I have to say, the only drawback to digital queries is that we can’t use this stamp.

*grin*

And trust me, there are many times when it pretty much sums it up for us.

When You Are A Beginning Writer, The Keyword is Focus

STATUS: Snowy day in Denver so I definitely felt like working.

What’s playing on the XM or iPod right now? OUT OF TOUCH by Hall & Oates

It occasionally happens that when we request sample pages, read it, and then send a rejection letter, the writer will often approach us with another project. Nothing wrong with that!

But here’s what surprises me. Sometimes it’s a story in the same vein (as in the same genre or it’s also a young adult or what have you) but a lot of times it’s not. I’m constantly amazed at how often the next project pitched is wildly different. Not even in the same ball park as the submission we just read.

When you are beginning as a writer, by all means, explore a few genres. Find out what seems the most fun to write, the best fit for your writing skills, what you are passionate about. Then focus.

If you write a young adult contemporary and then the next book you pitch to us is for an adult, dark literary thriller, you are going to get an eyebrow raise.

Now don’t get me wrong. The writer might be fully capable of writing both with impressive skill. But more likely not.

We also often get queries where the writer offers us a whole potpourri of choices of their work to review. Couple thoughts on that. One, it”s overwhelming; two, it comes across as unfocused; three, I’m going doubt the writer’s ability to master all these formats.

Just another tidbit to keep in mind while querying and writing.

And to add one more thing here, a writer might believe her strength is in one genre, might get a lot of rejections, gives up on that genre, and then tries something else and that is what works. That’s smart.

And that’s not what I’m talking about here. *grin*

Not The Right Question

STATUS: Do I dare ‘fess up that we listened to the XM Holly holiday station all day? Is it too early? I know I’ve already dived into many an eggnog chai…

What’s playing on the XM or iPod right now? WINTER WONDERLAND by Jason Mraz

As I sit here contemplating the great mysteries of the universe… Okay, in reality I’m really just sitting here having a relaxing glass of wine. Still, even though it’s not a great universal mystery, I puzzle over why journalists always ask this question during an agent interview:

What is the single most common mistake that turns you off of a query letter?

I puzzle over this Q because it strikes me that writers are looking for a magic silver bullet in the answer–as if it’s only an errant comma or grammar mistake keeping the agent from falling in love with the query and asking for sample pages.

In truth, there isn’t a single most common error that puts me off a query letter. Anything that I can list here (such as addressing the letter to the wrong agent, submitting a project in a genre we don’t rep, writing the email without periods or capitalization) are all issues that immediately weed out the wheat from the chaff.

If you are serious about this biz, those query letters are not the ones you should worry about. It’s the queries that are close but no cigar that are your competition. In other words, decent queries, well-written, and actually make us read the whole letter.

We still might pass on asking for sample pages but we gave the letter serious consideration. The rest are non-contenders.

So the real question is out of those queries, what is the single most common mistake that turns us off a query letter?

The answer is there is none. Because these queries are well written and unique enough, we read them. Why we still pass can’t be summed up into a neat little list that writers can then checkmark off the “turn-offs” to make sure their queries will pass the muster.

It’s never about one thing in the letter. It’s about every facet of the query letter as a whole. And even then, if you put the same good query letter in front of 10 different agents, all 10 of them might have a different response. And some would ask for sample pages and the others wouldn’t.

It’s this unknown factor that drives writers crazy.