Pub Rants

Category: pitch sessions

Zoom culture definitely opened up the ability for writers, where ever they reside, to attend wonderful writers conferences across the nation and around the globe. I participated in a few myself. Still, nothing beats the personal interaction and camaraderie of spending a weekend ensconced in an intimate hotel setting with a hundred-plus other writers, agents, and editors. Are you ready to gather again? Here are four questions to ask yourself. 

Question 1: Do you have an at-risk person in your immediate family or gather bubble? If so, 2021 might not be the year for an in-person conference. Although we would like to think that other attendees will monitor themselves accordingly and stay away if sick, this is not a certainty. It would also be great to assume that everyone attending will be vaccinated, but conferences will not be policing that. It really is on the honor system. If I had an at-risk person in my life, a big conference would feel too risky for me. In the past, I washed my hands multiple times a day anyway and always kept hand sanitizer near, since conferences were dubbed “coldferences.” As an agent, if I were going to get the cold or flu, I would most likely get it right after an industry gather. In fact, I always returned from the Bologna Children’s Book Fair with some kind of cold. Inevitable, despite dosing up on Echinacea and keeping Emergen-C handy. 

Question 2: What is your threshold for people in your immediate space? Writers conferences mean a lot of people in small spaces. The hotel bar is always crowded in the evenings, and such bars are often not spacious. Although terrific for networking, that means folks may be talking within a foot of you. As we know from the six-foot standard social distance during Covid, droplets spray when someone is talking. It will be inevitable. Not too mention the lunch gather will be at a round table with at least six or eight other attendees Then there are agent pitch sessions, where you’ll sit one foot across a table from an agent to pitch your story. Rick Springfield might suggest “Don’t Talk to Strangers,” but at a conference, there’s no way around it. (Although I’d like to advocate for plexiglass partitions, like what grocery stores have.)

Question 3: What is your capacity for not observing standard American social niceties? At every conference I’ve attended, writers introduce themselves by extending a hand for a handshake. Personally, I’ve always felt that the Japanese were on to something with the steepled hands and a formal, short bow instead. In a post-Covid world, I’m not as interested in hand-shaking. And don’t even get me started on the European tradition of cheek pecking at the Book Fairs. At a conference, you might have to hold your ground and decline certain traditions. Definitely be sure to feel comfortable with your capacity to do so. 

Question 4: What is the cost-benefit ratio for attending in-person versus virtual? If you’re going for craft guidance and instruction, virtual may still fill the need. If you are craving the human connection, then weigh the factors of catching a cold, flu, or worst-case scenario, Covid. 

Just yesterday I discovered that a gal in my immediate circle who has been fully vaccinated for Covid started having flu-like symptoms after flying. A rapid test proved she is Covid-positive. Vaccination is not foolproof armor. 

Something we all need to keep in mind as we start to gather again. 

Game? Here are some Upcoming Colorado Gathers:

Writing in the Wilderness – July 16-19, 2021 Retreat

Rocky Mountain Fiction Writers Conference – October 15-17, 2021

Murder in the Mountains – October 29-31, 2021

Photo by Leah Kelley from Pexels

Ten Tips for Virtual or In-Person Pitching

The writing world is transitioning back to in-person conferences, and we couldn’t be more excited! But the unexpected benefits of virtual events means they’re probably here to stay. Whether you’ll soon be pitching in-person or over Zoom, here are ten tips to help you present as professional, knowledgeable, and ready to take on the publishing industry.

1. Practice.

Run through your pitch a few times in front of the mirror (if you’ll be pitching in person) or in front of your computer with your camera on (if you’ll be pitching virtually). You can even record yourself and play back your practice pitches until you feel like you’re nailing it. If you’re super nervous, start by pitching to a sweet-faced stuffie or your least judgy-looking pet. Work up to your friends and family. But know that you’re going to get the best feedback from other writers. They can give you tips on the pitch itself as well as on your delivery, so when you’re ready, ask your critique group if you can practice on them. (See #6 below for another practice tip.)

2. Avoid reading off a piece of paper.

Have you ever attended a lecture or keynote where the speaker read word-for-word off their PowerPoint slides or note cards? Of course you have. Everyone has. It’s a little monotonous, right? The speaker’s lack of interaction with the audience is awkward and yawn inducing. The same can be true of a pitch appointment. Reading the agent your query letter or synopsis isn’t your best move, and there are several reasons why. First, imagine what the agent or editor will be looking at while you read: the top of your head. Second, it can be difficult to hear you if you’re aiming your voice at the paper in front of you, especially in a crowded pitch room. If you’re pitching on Zoom and reading off your screen, speaking right into your mic, that’s not as bad, but your reading-aloud voice might still be a little flat. Which leads me to the third and most important thing: a verbal pitch should be an engaging conversation starter. As such, it should be shorter than your query letter’s pitch paragraphs. Therefore…

3. Avoid talking the whole time.

Pitch appointments average eight to ten minutes, and those minutes go by fast. The best pitch appointments for both the writer and the agent are those that turn into personable dialogues about the book, comparable titles, and the writer’s inspiration, journey, and career goals. Yet my colleagues and I have taken tons of pitch appointments over the years that end with the writer still talking—either because they haven’t practiced their pitch and are kind of wandering through a vague recounting of their story’s events, or because they’re still explaining their backstory, world building, or themes. There’s just not time during the average pitch appointment for that kind of elucidation. Therefore…

4. Encapsulate your premise or concept.

Lead with your story’s title, genre, word count, and character- or concept-based “person with a problem” proposition. You can expand a little, but not as much as your query letter does. Then give the agent an opportunity to ask you questions…or better yet, to just go ahead and request your manuscript.

5. Make eye contact.

Whether in person or on screen, eye contact conveys confidence and commands the attention of the listener. Without it, it’s easier for the listener to zone out.

6. Avoid memorizing your written pitch.

Maybe you’re making stellar eye contact and not reading off a piece of paper. That’s good! But the word-for-word recitation of a memorized pitch also risks being humdrum—especially when the writer forgets to breathe. And let me tell you, pitch memorizers are the most likely to forget to breathe! You’re much better off knowing what you want to say and then letting it come out naturally and personably in the moment. How do you practice that? Here’s something a writer friend of mine did: Write “tell me about your book” on a dozen notecards or stickies and have a friend post them around your world (on your toothpaste, washing machine, fridge, rearview mirror, TV remote). Whenever you come across one, pretend it’s an agent or editor at a conference, and right then and there, deliver your pitch impromptu style.

7. Have paper and pen ready.

Unless your project is too far afield from what the agent is currently looking to represent, the agent is probably going to ask you for sample pages. That’s the only way they can assess whether the idea you pitched is executed well and ready for representation. So be ready to write down (a) what they want you to send (pages, chapters, full manuscript) and (b) how they want you to send it. This is especially important during virtual pitches. In person, an agent can hand you their business card. But over Zoom, you’ll need to be sure to write down their email address or the link to their submissions portal or online query form. When I’m taking virtual pitches, I post these things to the private chat window, so besides paper and pen, also have a document already open on your computer where you can copy-paste. What often happens is that the writer is so flustered by the request that they end up scrambling for something to write with and on…and then later, they can’t remember what they’re supposed to do. So they contact the event organizers, who then have to get in touch with the agent, who then has to reiterate the request, which then has to be re-communicated to the writer. Best practice? Expect a request, stay calm and collected when it comes, and have pen and paper (or an open document) ready.

8. Respect agents’ social-media boundaries.

In our more virtual world, it seems professional boundaries have become a bit more blurred. Resist the urge to slide into an agent’s direct messages on Facebook, Twitter, Instagram, etc., whether to pitch them, send links to your content, or follow up on a pitch or other submitted materials. It’s simply not professional, and frankly, it feels a bit off. I don’t know a single agent who has ever been impressed by a writer who doesn’t follow the submission guidelines outlined on their websites. So unless an agent explicitly invites professional interactions via their personal media, it’s best not to go there.

9. Remember in-person hygiene.

This one’s a little uncomfortable to talk about, and you might be wondering if we need to talk about it at all. But every agent who’s ever taken in-person pitches has stories. Hey, I’m sure writers have stories about agents’ hygiene, too. No one wants that to be the thing they’re remembered for. So as we all return to in-person life, some grudgingly trading yoga pants and slippers for tailored slacks and hard-soled shoes, here are some tips. First, forego perfume or cologne the day of your pitch. A few years ago, Agent Kristin ended up sneezing and mopping her eyes all the way through a pitch appointment because she had an allergic reaction to whatever scent the writer was wearing. Second, slip some mints or hard candies into your conference bag. These aren’t just for your breath—they also help remedy anxious dry mouth in the moments before your appointment. To that point, have a bottle of water in your bag as well. Finally, I know several conference regulars who carry a little travel-sized deodorant or antiperspirant in their conference bags. Great to have on hand for pre-pitch anxiety, sure, but also for surviving long breakout sessions when the hotel air-conditioning is on the fritz. (Why is the hotel air-conditioning always on the fritz?) Better to have it and not need it than need it and not have it.

10. Don’t be nervous.

Ha! Like it’s that easy, right? Of course there are nerves involved in pitching. The only way to combat the anxiety is to be practiced and prepared, and to keep signing up for pitch appointments every time you have the chance, both in person and online. Once you know what to expect, there will be fewer surprises, and you’ll be a pitching pro in no time.

Photo by Miguel Á. Padriñán from Pexels

(Just a note, this post is from our archives. Some references and links may be from past years.)

It’s springtime! That means the Writer Conference season is upon us. And you know what that means, pitch appoints with agents and editors.

I do think yoga breathing exercises are essential to do pre-pitch so you might want to brush up with some practice before you go.

And just in case you’d like a few more tips to help you through, I put together my quick and dirty list:

1. For a 10-minute pitch appointment, plan to spend about 2 minutes talking about your book and 8 minutes interacting with the agent.

2. Nail your pitch in two succinct sentences. Three at most. If you can’t do that, you’ll be in trouble during your pitch.

3. Include one thing about yourself that will make you memorable (but in a good way, LOL). Maybe you have an interesting job that plays a factor in what you write. A funny conference story that is safe to share. A hobby passion that is interesting.

4.. Be prepared to talk about what inspired you. What made you excited to write this book?

5. Come intending to pitch only one book. If, however, the agent asks what else you’ve written or what you’re working on, be prepared to answer that question.

6. Know that this pitch appointment is not a make or break it moment. Not for you as a writer, not for your career, and not for your book; it all comes down to the quality of your writing.

The pitch is simply one stepping stone to getting you read. And if it doesn’t go well, plenty of opportunities to simply query agents the old-fashion way through email. Plenty of authors landed their agent doing just that.

Last but not least, smile and breathe. Most agents and editors are lovely people and they want you to succeed in the pitch appointment.

Scout’s honor!

Pic Credit: Dan Govan

(Just a note, this post is from our archives. Some references and links may be from past years.)

STATUS: Working though 245 emails in the inbox. You can’t hide from me!

What’s playing on the XM or iPod right now?  DON’T STOP by Foster The People

An yet, writers always have some confusion on what is the difference between a pitch and a query. Seems like a good topic to tackle (as I can already see a myriad list of sub-questions within this topic).

Let’s start with the basics.

A query is a professional business letter that introduces your work to an agent or editor. These days, this letter is sent by email rather than snail mail. In the query letter, you will have something called a pitch paragraph. The query letter will also contain an introduction and the author’s bio or credentials. It will be one-page long.

A pitch is the verbal delivery of the main pitch paragraph from your query letter. In other words, you need to have a quick way to sum up the opening plot catalyst of your novel in a sentence or two while talking to someone. That way your audience gets a clear and immediate gist of what your novel is about.

Here’s a great example from a novel I just sold by David Ramirez called MINCEMEAT. It’s a good example because in this instance, I actually did something unique. I pulled out the pitch from the main pitch paragraph. I don’t always do that but I did so in this instance. Also, when I was in New York in May, I verbally PITCHED this work to editors using the one sentence pitch highlighted in pink.

Here’s my submit letter to editors–which in essence is the agent’s QUERY letter to editors (to draw a comparison to what writers are doing when they approach agents):

Hello XXX,
It’s pretty rare that I send an email about a manuscript submission that I can sum up in a one sentence pitch. Trust me, I tend to be wordier than that!

But here it is:
All that is left of humanity is on a thousand-year journey to a new home aboard one ship, The Noah, and this ship is carrying a dangerous serial killer.

Intrigued? I hope so. At its heart, the concept for this SF novel MINCEMEAT by David Ramirez is quite simple but what unfolds is layer after layer of complexity.

Since most editors prefer I don’t leave it at one sentence, here’s a little bit more about the manuscript:

Priss Dempsey is a City Planning Administrator on the Noah, a vessel carrying the last survivors of Earth on a thousand-year journey to a new home.  She is equal parts psychic, economist, hacker and bureaucrat, a vital part of the mission, but her life seems to lose purpose after she experiences Breeding Duty.  Kept asleep through the impregnation and birthing that all women are obligated to undergo, she still feels a lost connection to the child she will never be permitted to know.

Policeman Leonard Barrens approaches her with a request for hacking support in the unofficial investigation of his mentor’s violent death. Only Barrens knows that a crime has been committed because he came across the mutilated remains before Information Security could cover it up. To everyone else, the missing man was merely “Retired,” nothing unusual.

Their investigation takes them through the lost dataspaces in the Nth Web and deep into the uninhabited regions of the ship, where they discover that the answer may not be as simple as a Mincemeat Killer after all. And what they do with that answer will determine the fate of all humanity.

May I send this novel your way?

All Best,
Kristin

Next up, I’ll tackle the log line versus the pitch.

 

Creative Commons Credit: AJ Cann

What Kristin Requested From Pitch-A-Palooza

STATUS: Started out the week with 354 emails in the inbox after being out for RT. Only 203 to go. Progress!

What’s playing on the XM or iPod right now? TUFF ENUF by Fabulous Thunderbirds

Does it say anything about trends? Probably not but just in case you are curious, here are the types of projects I requested.

2 paranormal adult romances
1 contemporary adult romance
3 women’s fiction projects
1 SF romance (haven’t seen one of these in a while–kind of excited!)
1 SF (but not a romance)
2 contemporary YA
2 paranormal romance YA (I have to be honest, this genre is getting to be a tough sell to editors who have seen nothing but this for the last two years.)

And my sincere apologies to anyone that I had to turned down during the Palooza. When it’s a speed dating format like that, I do have to say no to projects that don’t grab me immediately to reduce the amount of material we receive and have to review. We requested 12 projects but I had over 25 pitches that day. That’s a lot in 90 minutes.

What Not To Bring To A Pitch Session?

Status: Have glass in wine in hand, am good.


What’s Playing on the XM or iPod right now? LONELY NO MORE by Rob Thomas (acoustic version)


This might qualify as my oddest blog entry yet but I had something happen on Saturday that I’ve never run into before.


A writer sat down for her pitch session and not a minute later, I started sneezing.


From what I can gather, I must have been having a reaction to her perfume (which by the way was not overly strong or anything).


But during the whole session, my eyes started watering and I got the sniffles. Luckily I had a break right after and was able to pop outside to clear my head. When I returned, I was just fine for the rest of the afternoon.


So this probably wasn’t something you had thought of but you might want to forgo the perfume or strong fragrance on the day of your pitch!

Fun Facts On NLA Clients

STATUS: Ack! Can’t believe it’s 5 already. Where did the day go?

What’s playing on the XM or iPod right now? CALLING ALL ANGELS by Train

Once an author is established, it’s kind of hard to think of them as having a beginning but every successful author has a fun fact about their beginning. I thought it might be fun to share today.

Gail Carriger—Four years before she sent me SOULLESS, I had read a YA novel from her, passed on the manuscript but sent along a letter with feedback. She remembered that fondly and so queried me with SOULLESS.

Ally Carter—I signed Ally for a novel (adult) that we’ve never shopped.

Sara Creasy—(who by the way was just nominated for the Philip K. Dick Award—HUGE!!!) I made her revise SONG OF SCARABAEUS twice before I signed her and then went on to sell it.

Jana DeLeon—For her first book, RUMBLE ON THE BAYOU, had an editor who so wanted to buy her. Got shot down at her house. It sold elsewhere but just recently, this editor asked for every book she’s written since so she would have them on her vaca. Oh yes, we obliged@

Simone Elkeles—had only one offer to buy PERFECT CHEMISTRY. I was afraid I wasn’t going to be able to sell it!

Jamie Ford—When he first submitted HOTEL ON THE CORNER OF BITTER AND SWEET, he had the manuscript entitled THE PANAMA HOTEL. Sounds like it’s set in Latin American. We went through about 100 titles before settling on the one it was published with before submitting it to editors. Now people can’t imagine any other title for it. One bad suggestion was Burning Silk—after the one scene where Japanese women start burning their wedding Kimonos after the bombing of Pearl Harbor.

Janice Hardy—Sold me on her manuscript during the 10-minute pitch session at the Surrey Writers Conference. Right after the pitch appt. I called my assistant (Sara at the time) and asked her to send it to me the minute it came in. She did. I read it and immediately offered rep for it. It’s rare to take on a novel from a pitch session but it happens.

More to come tomorrow!

More Train music on iLike

The Risk of Pitching A Memoir

STATUS: I always enjoy doing my local conferences so it’s no surprise that this afternoon that I find myself at the Rocky Mountain Fiction Writers Conference. Two conferences back to back, glutton for punishment I guess. Grin.

What’s playing on the iPod right now? DON’T SPEAK by No Doubt

Last conference blog entry, I promise (at least for a little while anyway). This really occurred to me when I was out in Hawaii and I think it really needs to be said.

When you are pitching a memoir, don’t take it personally if an agent declines to look at pages.

I know. Impossible. After all, most people who write memoirs probably didn’t have a happy time of it and thus why they want to write it to begin with.

As an agent, when it’s clear that the memoir is something that might simply be too painful for me to read, I’m between a rock and hard place. Do I ask for the pages even if I know I’m not going to be able to handle reading them? Or do I decline?

One time I did decline and I felt awful because it was clear the writer was on the verge of tears. Even though I explained why I was passing on looking at pages (nicely but honestly), I knew that the writer felt like it was a personal rejection of the validity of the story and what the writer had experienced.

Ack.

So, what do I do for the future? Ask for pages knowing it’s not right for me or do I request them—knowing in my heart of hearts that we are going to pass?

I have no answer and I’m sure I’ll handle it case by case (or pitch by pitch as the case may be).

Glazed Like Doughnuts

STATUS: Back in Denver after a red-eye flight. A little bleary.

What’s playing on the iPod right now? YOU’LL THINK OF ME by Keith Urban

Last year it felt like I had done about 8 conferences too many. Big Grin here. So this year I was very careful on how many I actually committed to so truth be told, it’s been a while since I’ve had to do pitch sessions. I certainly got back into the swing of things this weekend with over 30 pitch sessions.

Because it’s so fresh in my mind, I have a couple of things I’d love to share with you readers—just in case you are doing a conference in the near future.

1. As hard as this will be to actually do, try not to be nervous. Agents are pros at helping writers through the pitch session. Even if you botch it to start, we’ll help save the session for you so do let us. In other words, don’t ramble on about your project. If you’ve missed, just stop, ‘fess up to it. Chances are we’ll be charmed and we’ll start asking questions to help you get it right.

2. This one is crucial. Limit your pitch to under 2 minutes and I recommend 1 minute if you can do it.

Why?

Because if you talk for the full 10 minutes, trust me, we’ll start glazing like doughnuts and our thoughts will start drifting. It really is hard to focus on someone talking straight for that amount of time without any interaction (and we really try not to glaze).

Luckily, this only happened once for me and when I realized I had lost my focus, I tried to get back into the session. I have no idea if the writer noticed or not. I hope not.

When the glaze is happening, I do look for an opening to see if I can interject and ask a question. Another good piece of advice? If the agent does that, don’t go back to your pitch! Let it ride and move forward from there.