Pub Rants

Category: Marketing & Promotion

Speaking Of Bad Covers

STATUS: I’m heading to Red Rocks tonight for a concert. I want the rain to hold off. It never rains in Colorado—except for this summer and on the evenings I have a concert in an open venue.

What’s playing on the iPod right now? LEAVIN’ ON YOUR MIND by Patsy Cline

Today, an editor emailed me to say that I was going to get the publisher’s catalog in the mail but not to freak out regarding the cover for one of my author’s titles.

This is never a good sign.

The editor went on to say that the picture was a place holder for the catalog only and that the cover was changing.

Good to know. So of course I email back and request that they send me the jpg of whatever cover they used in the catalog so I can be prepared (and so I can prepare the author).

The editor does.

Oh my. Truly a hideous cover. I’m so glad the editor emailed to say that it wasn’t going to be the final cover, don’t worry about it, she hates it too, it’s changing.

And no, I can’t share it on the blog (however sorely tempted).

I shared it with my marketing director, Lindsay, and we just had a moment of commiseration. Sometimes you have to wonder what the art department was thinking because honestly, I can’t imagine who thought this cover was okay. I’m not even a design person (really, it’s not my strong point) but even I looked at this and went, uh, no.

There’s no symmetry, no beautiful colors, not even an interesting person on the cover. Bland would sum it up.

But hooray, this isn’t the cover. The editor called us both to talk concepts and ideas and get our input. Love that.

So, I won’t worry unduly. That is until I see the next jpg. Grin.

When Cover Art Goes Bad—Guest Blogger Brenda Novak

STATUS: Woot! Only 128 emails in the inbox. Two contracts on the verge of being finished up. Two projects on the verge of being optioned for film. Not a bad week.

What’s playing on the iPod right now? SAILING by Christopher Cross

As you know, publishers are doing a lot of cost-cutting measures and belt tightening in this tough economy. I certainly understand that. One casualty of all this though is the disappearing cover flat.

It used to be that before any original trade paperback or mass market edition pubbed, the publisher would send out to the author and agent at least 6 to 10 cover flats (sometimes more) so we could review the final cover. Generally admire it. And for the author, use them for promo.

Those were the days. In the last year, I’m lucky if I get one (1) cover flat to review before publication. More often than not, I’m only getting a copy of the book with the final cover, hot off the press, about two weeks before pub.

Now if everything is sailing smoothly, this is no big deal. However, if there is a large snafu as detailed in the cautionary tale below, we’ve got a problem, Houston.

Author and agents always see a jpg of the cover early but as you can tell by Brenda’s story, just seeing a jpg can’t substitute for seeing the final cover art in the flesh so to speak.

So my advice for you published authors (and agents) out there? Make sure you see a copy of the finished book or a cover flat in enough time before pub to problem solve if that becomes necessary.

So, from NYT Bestselling author Brenda Novak….

What’s an author to do….

You work hard to write the best story you possibly can. You polish that manuscript through three rounds of edits. You give cover art and back cover copy input. And you partner with your publisher to put a marketing plan in place that is costing you both a substantial amount of money. At this point, you think you’re finished–finally ready for the book to be released. And this isn’t just any book. This book is the fulfillment of your fondest dream, the first to have “New York Times Bestselling Author” emblazoned above your name.

And then you get your author copies and realize that there’s a serious problem.

This just happened to me. My author copies arrived less than four weeks before THE PERFECT COUPLE was due out. Eager to take a peek at the real thing, my husband got to the box first and opened it. Then he held my eagerly anticipated book in one hand—and frowned. “Um, honey? Aren’t they going to put your name on this one?” he asked.

I think he’s joking. He’s color-blind, for one thing. I laugh and nudge him to get him to hand it to me. “What are you talking—” I start to say, and then I see for myself. It’s not because he’s color blind that he can’t see my name. It’s because the turquoise foil is so dark there isn’t enough contrast against the black background. Held in the right light, it glimmers and shines and shows up just fine. But place it straight in front of you, and you can’t read “New York Times Bestselling Author” (which is a bit ironic, isn’t it?), my name (even though it’s in a huge font—which would also be exciting if you could see it), or part of the cleverly done title (the “Perfect” part, which is also ironic, since it is anything but perfect). To make matters worse, my agent is out for several days to celebrate the 4th of July, and this book is the first of three to be released in consecutive months. If it tanks, the others could go down like dominos.

At this point, I pictured my career dying a sudden death. LOL Without the help of my agent (thanks to her vacation and the timeliness of this issue), I was forced to do what I could to salvage the situation, but my publisher hadn’t yet seen a copy of the finished book and didn’t even know there was a problem. I dashed off an email to my editor and started the hive buzzing…and buzzing…as they, too, went into panic mode.

Fortunately, I write for a great house and their ultimate decision was to reprint and reship, but I’m sure that wasn’t an easy call to make. It will cost someone (either the publisher or the printer) a fortune. And the process doesn’t happen overnight. Some accounts will respond to the recall, others will ignore it, just as they often ignore street date (I’ve been hearing from fans who’ve read THE PERFECT COUPLE as long as two weeks ago, even though it wasn’t supposed to come out until yesterday).

But will this debacle ruin my career? I hope not. I’m choosing to look at the bright side. Initially, there will be many more of this title in print and, as those with the dark, unreadable foil are collected and destroyed, any that survive…will become collector’s items? Yeah, that’s it. That’s the way to spin it. Everyone wants a book where you can’t make out the author’s name!

The original jpg of The Perfect Couple:


A shot of the unreadable cover next to one of Brenda’s previous books:


New York Times Bestselling Author Brenda Novak has three novels coming out this summer—THE PERFECT COUPLE (7/28), THE PERFECT LIAR (8/25) and THE PERFECT MURDER (9/29), all part of her popular Last Stand Series. She also runs an annual on-line auction for diabetes research every May at www.brendanovak.com. To date, her auctions have raised over $770,000. Brenda considers herself lucky to be a mother of five and married to the love of her life.

News From The Floor

STATUS: Considering I hit the floor by 9 a.m. and don’t hit my hotel room until midnight, I’m doing okay.

What’s playing on the iPod right now? CAN’T HELP FALLING IN LOVE by UB40

I’ve got a quick 15 minutes that I can pop online to give you an RWA rundown. For a more updated behind the scenes look, you might want to check out the Smart Bitches site. Those gals know the scoop because I obviously don’t. I sat next to Heather Osborn from Tor at the Wed. night SB party and since we hadn’t ever met in person, we didn’t know until the next day when I sat next to her at the FF&P award ceremony and we finally introduced ourselves. Note to self: it’s easier to network if you actually introduce yourself (neither one of us were wearing badges).

Big news on this end. Linnea Sinclair’s SHADES OF DARK won the Fantasy, Futuristic, and Paranormal P.R.I.S.M award for best futuristic.


Hooray!

I acquitted myself well with the acceptance speech on her behalf—didn’t trip on the stairs or anything.

Hooray!

I had the thrill of handing over my iPhone to Catherine Asaro (who was sitting next to me) so she could text her congratulations to Linnea directly. In fact, a ton of Linnea’s friends were at the table so much iPhone passing ensued. Linnea was so tickled. It was almost like being there.

This morning standing in the lobby, a sudden posse of agents, editors, and the wonderful reviewers from All About Romance gathered to dish the dirt. (or lament depending on your perspective).

It was declared that paranormal historical romance might be dead (or never really got off the ground).

Contemporary paranormal was going strong and all of us had fingers crossed that historical romance was on the rise.

We shook the magic eight ball for that. Big smile here. Off to do my three workshops that RWA, in all its wisdom, decided to schedule all on the same day back-to-back-to-back. Sigh.

I may not have a voice by 5:30 pm.

TGIF!

Mea Culpa—Never A Position Of Strength

STATUS: Ack. Is it really almost 1:30 in the afternoon? Time to hit that TO DO list hard.

What’s playing on the iPod right now? LONESOME TOWN by Ricky Nelson

Or another title might be—don’t tweet in anger if you don’t like your book review.

I’m not sure how many of you have followed the Alice Hoffman Tweet debacle but here is briefly what happened. After a non-positive review in the Boston Globe by reviewer Roberta Silman, Author Alice Hoffman shot off 27 twitter tweets in response—one of the tweets included Silman’s email and telephone number and Hoffman urged her fans to respond to the review.

Uh, authors don’t do this. A reviewer is entitled to his or her opinion (hence, the point of reviews).

If you don’t like a review, you don’t like it. Move on. Trust me, mea culpas are not a position of strength. Regardless of whether you are justified or not, this does not put you, the author, in a positive light.

And, as Hoffman realized, you’re just going to end up having to issue an apology through your PR firm.

Now I think you can tweet about how sad you are about the bad review but why draw attention to it? Lots of readers pay very little attention to reviews. Recommends by friends are the largest seller of books. Your friend might not have remembered the Globe review but they might remember this tweet debacle.

So what will be accomplished? Is all publicity good publicity? Maybe this was a great promo stunt and readers will wonder whether they agree with the Globe reviewer and thus buy the book to read it?

What do you blog readers think?

My thought? I think people reading about this incident will just think Ms. Hoffman can’t handle criticism and maybe that old adage applies: if you can’t stand the heat, get out of the kitchen. Criticism and bad reviews are a risk in publishing.

A Bookseller, A Fall Random House List, And A Glimpse Of Buy-in

STATUS: TGIF! I’ve got a lot of reading to do to catch up on client material this weekend.

What’s playing on the iPod right now? YOU DON’T OWN ME by The Blow Monkeys

On this blog, it’s pretty much been publishing from an agent’s perspective. But here’s a great blog entry from Arsen KashKashian of the Boulder Bookstore in Boulder, Colorado. Right here in my neck of the woods.

He’s giving his blog readers a sneak peek of his sales meeting with RH rep Ron and what books he is buying for his bookstore this fall. Dan Brown, Margaret Atwood, Jon Krakauer.

Aptly named Random House’s Hail Mary Pass. Hugely interesting.

What do you think? Is this a bold move on RH’s part? They are placing some heavy bets on some big hitters to galvanize the holiday sales. Will it work? Agree? Disagree?

Have a great weekend.

CONGRATS ALLY!

STATUS: We are dancing around the office; we can’t believe it!

What’s playing on the iPod right now? GIRLS JUST WANT TO HAVE FUN by Cyndi Lauper

It’s no small feat to hit the NYT series list. Looking at who was on the week before last, it was even scarier. At that time, there was only one non-vampire, non-paranormal title on the list (Diary of A Wimpy Kid).

Then last week, 39 Clues popped back on making that two titles on the NYT Series list.

Now I’m happy to report that there are THREE titles on the Series list. Coming in at #6, The Gallagher Girls land a spot.

HUGE CONGRATS ALLY!

Children’s Best Sellers
SERIES

1 THE TWILIGHT SAGA, by Stephenie Meyer. (Megan Tingley/Little, Brown, hardcover and paper) Vampires and werewolves in school. (Ages 12 and up)

2 PERCY JACKSON & THE OLYMPIANS, by Rick Riordan. (Disney-Hyperion, hardcover and paper) Battling mythological monsters. (Ages 9 to 12)

3 DIARY OF A WIMPY KID, written and illustrated by Jeff Kin­ney. (Abrams, hardcover only) The travails of adolescence, in cartoons. (Ages 9 to 12)

4 THE 39 CLUES, by various authors. (Scholastic, hardcover only) A brother and sister travel the world in search of the key to their family’s power. (Ages 9 to 12)

5 HOUSE OF NIGHT, by P.C. Cast and Kristin Cast. (St. Martin’s, hardcover and paper) Vampires in school. (Ages 14 and up)

6 GALLAGHER GIRLS, by Ally Carter. (Disney-Hyperion, hard­cover and paper) A school for spies. (Ages 12 and up)

7 THE MORTAL INSTRUMENTS, by Cassandra Clare. (McElderry/Simon & Schuster, hardcover and paper) A world of demons and warriors. (Ages 14 and up)

8 NIGHT WORLD, by L. J. Smith. (Simon Pulse, paper only) Su­pernatural races form secret societies. (Ages 14 and up)

9 WARRIORS, by Erin Hunter. (HarperCollins, hardcover and paper) Four clans of cat warriors aspire to meet up with the Star­Clan. (Ages 10 to 14)

10 VAMPIRE DIARIES, by L. J. Smith. (HarperTeen, hardcover and paper) Vampires in school, with a love triangle. (Ages 12 and up)

The Gallagher Girls Are Here!

STATUS: Manhattan had some rockin’ thunderstorms last night about 3 in the morning. Chutney is not a fan. Took me 20 minutes to coax her out of the closet.

What’s playing on the iPod right now? MY PREROGATIVE by Britney Spears

Interesting Fact #1: I signed Ally as a client for an adult novel—not a young adult novel. In fact, her first two published novels were adult women’s fiction for Berkley.

Interesting Fact #2: This series has over a million copies in print.

Interesting Fact #3: The first two books in this series, I’d Tell You I Love You But Then I’d Have To Kill You and Cross My Heart And Hope To Spy, both hit the New York Times Bestseller list. For this book to hit the NYT list, we’ll have to land on the series bestseller list along with the Twilight Series, Percy Jackson, Night World, House of Night, Mortal Instrument, Vampire Kisses, Nicholas Flamel, and Pendragon.

If we do, it will be one of only three non-paranormal/fantasy titles on the list (with Diary Of A Wimpy Kid and Maximum Ride). [I stand corrected! I hadn’t read Maximum Ride but according to the comments, I guess it has a paranormal element. I amend, “If we do, it will be one of two non-paranormal/fantasy titles on the list.”]

Happy Release Day Ally!

DON’T JUDGE A GIRL BY HER COVER
When Cammie “the Chameleon” Morgan visits her roommate Macey in Boston, she thinks she’s in for an exciting end to her summer break. After all, she’s there to watch Macey’s father accept a nomination for vice president of the United States. But when you go to the world’s best school (for spies), “exciting” and “deadly” are never far apart. Cammie and Macey soon find themselves trapped in a kidnapper’s dangerous plot, with only their espionage skills to save them.

As her junior year begins, Cammie can’t shake the memory of what happened in Boston, and even the Gallagher Academy for Exceptional Young Women doesn’t feel like the safe haven it once did. Shocking secrets and old flames seem to lurk around every one of the mansion’s corners as Cammie and her friends struggle to answer the questions, Who is after Macey? And how can they keep her safe?

Soon Cammie is joining Bex and Liz as Macey’s private security team on the campaign trail. The girls must use their spy training at every turn, as the stakes are raised, and Cammie gets closer and closer to the shocking truth…

Nick Hornby, Dan Brown, Gail Carriger!

STATUS: I’m actually going to take the day off tomorrow but I’ll slip in the blog entry for the early morn.

What’s playing on the iPod right now? UNBELIEVABLE by EMF

I just can’t stop laughing. Don’t get me wrong. I’m tickled to death. When am I ever going to see one of my authors included on a list like this again?

It’s Nick, Pat, Dan, Elizabeth—and Gail!

Congrats Ms. Carriger! I heartily agree with the Media on this one. (wink)

FOR IMMEDIATE RELEASE
Contact: Roger Bilheimer

MEDIA SELECTS ITS OWN “BUZZ” BOOKS AT BEA

More breakout books are picked in random survey

Norwalk, CT, June 3, 2009: Members of the media who regularly cover the book industry were asked by BEA convention officials this year to submit their favorite buzz book of the show. Lance Fensterman, Vice President and Show Manager for BEA, notes: “This is one of the most unscientific surveys that we could possibly initiate but it’s also one of the most interesting because anything goes. Most importantly, the survey calls attention to a couple books that may have been overlooked by others, and if this is the case, then I think this effort is well worth it! The people that we asked to participate know an enormous amount about books, they have been coming to the convention for years, and it’s their job to seek out sleepers and winners.”

The guidelines were simple: show officials asked the media for their personal pick of the most interesting book at the show. This could be measured by the book itself, its publishing history, what was been heard about the book at BEA (i.e. its “buzz” factor), or a simple assessment of the title based on reading jacket copy or meeting the author. There were some duplicate responses but officials are not “weighing” or “rating” the results. The final list of books represents the full range of titles submitted back to BEA on the last day of the show by the “movers and shakers” in the media whose job it is to cover the world of books.

AMERICAN ON PURPOSE by Craig Ferguson (HarperCollins)
CONNECTED: The Surprising Power of Our Social Networks and How They Shape Our Lives, by Nicholas Christakis and James Fowler (Little Brown)
JULIET NAKED by Nick Hornby (Riverhead)
SOULLESS by Gail Carriger (Orbit)
SOUTH OF BROAD by Pat Conroy (Doubleday)
SPOONER by Pete Dexter (Grand Central)
STITCHES by David Small (W.W. Norton)
THE LOST SYMBOL by Dan Brown (Doubleday)
THE SWAN THIEVES by Elizabeth Kostova (Little Brown)

ABOUT REED EXHIBITIONS: Reed Exhibitions is the world’s leading events organizer. In 2007 Reed brought together over six million industry professionals from around the world generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 39 fully staffed offices.

Because It Really Could Happen To You—Guest Blogger Sarah Rees Brennan

STATUS: Running out the door in about 30 minutes for all-day meetings. If I had been smart, I would have taken a day or two off right after BEA. Make note for next time….

What’s playing on the iPod right now? BEAUTIFUL DAY by U2

As authors (and even as agents), we aren’t always up on the latest technology so let this be a reminder to always have a backup system in place—even for things you didn’t think needed backing up.

The sad part of this story is that the attack on Sarah Rees Brennan’s live journal and her email account was obviously a deliberate one. We can only assume it was meant to sabotage her release day as Sarah Rees has a large online following and there are a lot of great things tied into her internet presence for her release day.

The good news is that she foiled her saboteur. With the help of a lot of good friends, supporters, and fellow generous writers, Sarah is good to go today–her official release day for her debut YA—THE DEMON’S LEXICON.

Congrats Sarah!

It happened six days before my book came out.

I was in the shower, singing a country music song and blinking coconut-scented bubbles out of my eyes, when I heard my phone ring and scrambled out to answer the phone. It was my friend Bob. ‘Hello, Bob,’ I said in a perplexed way. ‘Aren’t you at work?”

Go to your computer,’ he said. ‘Don’t freak out. I’m going to help you fix this.’

I went to my computer and saw that my blog had been deleted. I’d been writing my blog for seven years, since I was eighteen, and it had a lot of my life recorded in it: the parts dearest to me were the posts announcing my book deal, and all the posts I’d made about the terrifying, wonderful process of publication in the almost two years since then. They were all gone.

Then I tried to get into my email, and discovered that was where the hackers had got in: the thought of malicious strangers being able to go through all of my personal and some fairly crucial business emails had me shaking in my fluffy pink bath towel, but there was just no time to panic: I had to call about a hundred people, starting with my bank, proceeding onward to my website hosts and my friends, all the while being on the phone to report the computer abuse to both livejournal and google.

Thanks to the efforts of my more computer savvy friends, who were basically acting as my ninja team of technology, I got control of my blog and my email back in less than three hours. Unfortunately, that was plenty of time to delete every post I’d ever made on my blog, and every email I’d ever sent or received: emails from a long-distance boyfriend, my first email from my publisher, a million emails from my best friend in the diplomatic service. Not to mention all of my email contacts, which was scary given the whole six days to publication, and all the people I needed to be in contact with whose email addresses I had not memorized.

It still makes me feel a little ill to think of all that, lost. Then my tech ninjas said ‘Sarah… this looks like deliberate malice rather than a regular hack’ and I said sadly that given the timing, I had figured as much.

It was probably just someone who didn’t like my style on my blog, and thought they’d take me down a peg. Holy violation of privacy, Batman! The internet is sometimes a scary place.

Since I was given that object lesson in It Can Happen To You, I collected up some very, very simple tips (I am not a tech ninja, so I can only understand the basics!) on how to safeguard yourself against hackers, and wish to share them with you guys. Especially since I know a lot of you are writers, and I don’t want anyone trying to ruin your big day! So three tips, then.

1. Using your password on public or unsecured wifi is not safe, as it means you’re broadcasting your login data: so if you’re going on holiday or away on business and you’re going to be using public or unsecured internet for some time, change your password before you go and when you come back.

2. Whenever you’re given a link, hover your mouse over it and see where it leads before you go there: just going to a dodgy site can infect your computer, so always regard new sites with a little wariness.

3. And then there are passwords, and how we really do need them to be random, even though it’s so much easier to remember your dog’s or your boyfriend’s name… Not that I’m suggesting those two things are on the same level. I really love my dog! Here’s a great site with tips for creating better passwords.

And if despite your precautions – and I thought I’d taken precautions myself – it happens, well, it happens, and it’s awful, but right after it happened to me my blog readers were collecting up all their saved entries from my blog, and helping me reconstruct it. Lots of people re-sent emails to me that they’d sent me years ago. And one blog reader provided me with some handy tips, much like the ones I’m giving out to you! The internet can be scary sometimes, but it can be great as well.

Even though that day last week was horrible, today is wonderful. My book is out – my very first book, on shelves, where people can read it!

And nobody can delete that.

A stack on the table at the Borders–Penn Station

Some BEA Observations

STATUS: I’ve got so many great notes to share with you folks. Just not enough time in the day to blog about it all. Thank goodness we have the rest of the week.

What’s playing on the iPod right now? LYIN’ EYES by The Eagles

I have to say that I’m very glad that I attended Book Expo this year. A lot of things are changing in the industry and it only makes sense that BEA is going to evolve, transform, change, or even disappear (although doubtful) in the years to follow.

I had heard that publishers were cutting back this year and now having seen it, I can tell you for certain that that is true.

Random House had a booth the size of a postage stamp.

Macmillan wasn’t even on the floor. They simply had meeting rooms in the basement—I mean the lower floor that held the conference rooms.

At past BEAs, aisles were so stuff with people, you had to do an interesting shuffle with a lot of “pardon me” to get through. This year, the open space was like walking down an uncrowded boulevard. I think the only time I felt packed in was when the new Balzer & Bray imprint had their champagne toast launch party in the HarperCollins booth. However, once all glasses were distributed, the bar magically disappeared. It was up for maybe 15 minutes total. The champagne bottles were not abundent.

At past BEAs, ARCs (otherwise known as Advanced Reading Copies) abounded. In fact, you couldn’t walk through a booth without tripping over one. This year? Scant would be the word I would use to sum it up. Unless there was an actual signing going on, very few galleys could be had. [Although I should have assigned my client Megan Crewe to be my stealth ARC gatherer as she totally scored with a copy of CATCHING FIRE (hot sequel to The Hunger Games) and a copy of BEAUTIFUL CREATURES (which is getting some solid pre-buzz).] She managed to snag about 60 ARCs.

However, in general, I can’t complain about this year’s Book Expo. The show was very good to my authors as the pictures below will attest.

Photo 1: Hank Ryan draws crowds in the Harlequin booth for the release of her third book in the Charlie McNally series–AIR TIME.

Photo 2: Now this is good editor support. Notice how Devi Pillai dressed to match the poster colors. That’s going above and beyond the call of duty! (Actually, Devi hadn’t realized that she had done so until I pointed it out to her.)

Photo 3: Gail Carriger signs her copies of her debut fantasy SOULLESS. One of the few ARCs that were out and about every day for the taking, Gail had some really nice lines–especially considering she’s so new to the scene. In fact, in a funny related story, three separate people at random times came up to me during the weekend to tell me about this really cool ARC they had snagged. Imagine my surprise that at three different times, the book they pulled out to show me was of SOULLESS. I had to then ‘fess up that it was my book.


Photo 4: Nice signage for the third book in the Gallagher Girl series that is releasing next week!

Photo 5: Ally signs in the Brilliance Booth

Photo 6: Electronic Poster of THE SHIFTER in HarperCollins Booth for the Balzer & Bray Champagne toast for the launch list.