Pub Rants

Category: Marketing & Promotion

San Diego Comic Con – The Latest Shiny Promotional Venue

STATUS: The problem with summer is that I’d rather not work long hours. Too much sunshine and lovely outdoor weather.

What’s playing on the XM or iPod right now?  TONGUE TIED by GroupLove

There is no doubt in my mind that Comic Con in San Diego is the shiny new conference that all writers want to attend. I get it. It’s a blast. Geek Chic. Fandom over great shows like True Blood and Game of Thrones. Honest to goodness movie stars. Fabulous parties (I’m still lamenting that I didn’t get to go to the Entertainment Weekly one.)

What’s not to like? You can even buy some funny, cool, and geek insider T-Shirts.

But is it necessarily the best promotional venue for a writer?

Jury might still be out on that but here’s my thinking. If your book has an obvious connection to the fan base that attends, I’d say yes, it’s a worthwhile promotional venue for an author.

Gail Carriger is a great example. She writes steampunk fantasy and also has a graphic novel equivalent of her popular The Parasol Protectorate series.

Her publisher, Orbit, had a full-size paper cut-out of graphic novel Alexia Tarabotti in their booth. Here I am standing with it. 

And fans even come dressed up as Gail’s characters for her autograph signings.

I can safely say that her fan base is present at this Con in full force.

Same would hold true for Marie Lu and her Legend Trilogy. Since there is a video game in the works below is a sneak peek), she had lots of fans at this event.

As an author, ask yourself. Do fans who love my books love all things geek that can be found at San Diego Comic Con? If the answer is yes, then this shiny venue is a good fit. If it’s not, I wouldn’t recommend it even though it’s the latest “hot” thing.

A Sad But Celebratory Day!

STATUS: Mixed day! I feel like I’m still catching up on emails.

What’s playing on the XM or iPod right now? REALIZE by Colbie Caillat

It had to happen eventually. Today Jamie Ford is not on the New York Times bestseller list–ending our phenomenal run of 130 consecutive weeks on the list. That is two and half years without dropping off.

Wow. Just wow.

Maybe I shouldn’t be having a blog entry announcing this fact but you know what, Jamie? It’s an incredible achievement no matter how I talk about it.

So I raise a glass of champagne to you and your wonderful debut novel: Hotel On The Corner Of Bitter & Sweet.

For us, there has been no bitter.

And I have a feeling that this week isn’t the end and that we will be popping back on in the not-so-distant future.

Cheers!

The Concern Is Perhaps Premature

STATUS: All my Texas blog readers, Kristin Callihan’s FIRELIGHT is going to be included in the romance round-up on Good Morning Texas tomorrow, Wed. May 2. Station WFAA-TV channel 8. It’s the ABC affiliate in Dallas/Fort Worth. How cool is that. I wish I could tune in.

What’s playing on the XM or iPod right now? DOMINO DANCING by Pet Shop Boys

When I was at the Pikes Peak Writers Conference last week, I had a writer rush up to me in a panic to ask a question. She was incredibly worried that she had not established her social media platform for her novel yet.

If her release date was in 4 weeks, then I would say she had cause to panic.

But given that she hadn’t actually finished writing her work-in-progress (let alone begin querying for her agent search), I found her concern a little premature.

*grin*

I advised her that at this point in her professional career, she should focus on writing the best novel she possibly could. Plenty of time to get the social media cranking while it’s on submission. I personally don’t know any agent who would say no to an author for a project they love just because the publicity platform isn’t there yet.

I can build that with an author. I imagine most agents feel the same.

Can’t Resist Facebook Any Longer

STATUS: I was wondering when the “too good to be true” weather would end and we’d get the smack down. It snowed today. Spring in Colorado.

What’s playing on the XM or iPod right now? WISHING YOU WERE HERE by Chicago

Honestly, I’m just not clever enough for Facebook. Or that’s how I feel most of the times. I’ve been on FB for several years just for family and friends. I like it well enough but post sporadically. However, I love reading everybody else’s posts.

But lately, I’ve been having little tidbits of things that I would love to share but the blog doesn’t feel like the right spot to do it. We’ve had an NLA page but I didn’t really pop on it it often enough. I decided it has to be unique to me to give it care an attention. So here we go.

It’s only been up a day or so and I already have 10 likes! I felt a little thrill. 10 likes!

See that’s the power of Facebook. It makes you delighted over such a small thing….

I’ve posted some action pics during the webinar. Can you believe an attendee grabbed some screenshots and sent them to me? So fun. I loved that she did that.

A New NLA Milestone!

STATUS: Having a great afternoon.

What’s playing on the XM or iPod right now? YOU CAN CALL ME AL by Paul Simon

I rarely post twice in one day but I can’t resist.

For the week of March 18, Gail Carriger’s TIMELESS is sitting at #17 on the NYT list and at #98 on the USA Today. Definitely worth celebrating.

But what’s really fun?


SOULLESS The Manga graphic novel just hit #2 on the NYT Graphic novel list.

That’s a first for NLA!!

For The Book That Almost Didn’t Sell–Happy Release Day FIRELIGHT!

STATUS: Another phone conference in 20 minutes! Must blog quickly.

What’s playing on the XM or iPod right now? LOWDOWN by Boz Scaggs

Blog readers, have I got special treat for you today. If you ever wondered what the editor rejections looked like for a book that has shown every sign of coming out of the gate wildly popular, well today is your lucky day.

Today is the official release day for Kristen Callihan’s FIRELIGHT.


I’ve blogged before about the fact that I almost could not sell this book. And today, Kristen has given me special permission to share her rejections.

But let me preface this.

This debut novel has received two starred reviews (Publishers Weekly and Library Journal) and top pick at any number of romance sites, too many to list here.

When we sent the novel out to already established and successful authors to read with an eye for a possible blurb, we had our fingers crossed that maybe we’d get one or two responses.

Every author on our list read and blurbed it:

“Callihan has a great talent for sexual tension and jaw-dropping plots that weave together brilliantly in the end.”
—Diana Gabaldon, New York Times bestselling author of Outlander

“A sizzling paranormal with dark history and explosive magic! Callihan is an impressive new talent.” —Larissa Ione, New York Times bestselling author of Immortal Rider

“Evocative and deeply romantic, Firelight is a beautiful debut. I was fascinated from the first page.” —Nalini Singh, New York Times bestselling author of the Guild Hunter Series

“Passionate and sizzling, beautifully written and dark. This unique paranormal twist on the beauty and the beast tale rocks!”
—Elizabeth Amber, author of Bastian The Lords of Satyr

“Kristen Callihan delivers a dark, lush offering to fans of gothic and paranormal romance. With a deliciously tortured hero, an inventive supernatural mystery, and slow-building heat that simmers on each page, Firelight is a sexy, resplendent debut. I can’t wait to see what Kristen Callihan comes up with next!”
—Meljean Brook, New York Times bestselling author of The Iron Duke

“This book has everything: sword fights, magic, despair, a heroine with secret strengths, a hero with hidden vulnerability, and best of all, a true love that’s hot enough to burn the pages. I couldn’t stop reading. This book is utterly phenomenal.”
—Courtney Milan, New York Times and USA Today bestselling author of Unraveled

“Inventive and adventurous with complex, witty characters and snappy writing. Callihan will make you believe in the power of destiny and true love.”
—Shana Abé, New York Times bestselling author of The Time Weaver

“A dark, delicious tale of secrets, murder, and love, beautifully shrouded in the shadows of Victorian London.”
—Hannah Howell, New York Times bestselling author of If He’s Dangerous

“A dazzling debut, sexy and thrilling. Callihan now has a place on my to-buy list.”
—Anya Bast, New York Times bestselling author of Dark Enchantment

“A fantastic debut that has everything I’m looking for in a story: compelling conflict, beautiful writing, gripping sexual tension, and strong, intelligent characters.”
—Sherry Thomas, RITA-award winning author of Not Quite A Husband and His At Night

“A compelling and emotional pageturner that will have readers burning the midnight oil.” —Anna Campbell, award-winning author of Midnight’s Wild Passion

“Lush and imaginative, Firelight will sweep you away.”
—Zoë Archer, award-winning author of Devil’s Kiss

“Combines romance, wit, and suspense in a fabulous retelling of Beauty and the Beast…with a supernatural twist.”
—Colleen Gleason, international bestselling author of The Gardella Vampire Chronicles

“I LOVED the book! Fabulous writing, great characters, innovative plot. It held me from the first page. I was so drawn in by the quality of the writing. She’s sure to become a fave of mine. I have already raved about the book to my readers group.”
—Gail Link, 2010 RWA Bookseller of the Year

And yet, the editors did not feel the same love.

–I’m afraid I didn’t love the voice, which felt a little bit overdone to me, and this kept me from getting immersed in the story. I’m therefore going to pass; I’m sorry. But thank you for giving me a shot at this, and I hope you will find the right home for it.

–I love your description of the story, but for me, the writing itself doesn’t stand out from the crowd.

–Thanks so much for sending this! I liked the reimagining of the beauty-and-the-beast story, but didn’t quite love the voice as much as I’d hoped

–I do love a great gothic, so I was really hoping to love this. Unfortunately, I just didn’t connect with the voice as much as I wanted to.

–Many thanks for thinking of us for this, but we’re going to pass. Gothics are very hard to sell right now

–I’ve been reading this, and I’ve enjoyed the appealing voice and the strong element of mystery. But while I liked this novel perfectly fine, I just didn’t feel the level of enthusiasm necessary to make this a success. Ultimately I just didn’t feel the strong emotional connection I’d hoped for.

–I really tried hard to get emotionally attached to FIRELIGHT because the atmosphere is so beautifully written. I just couldn’t connect, I’m sad to say,

–I did find plenty to like in the manuscript: Miranda makes a great heroine, and I absolutely loved our introduction to her in the opening chapters. (In particular, the scene where Miranda is having the ethical dilemma over whether to steal or not really hooked me.) The main problem I have, though, is that I never really connected with Archer as a hero. Miranda won me over, but she alone wasn’t enough to make me believe in the romance.

–Here’s the thing-I kept hoping I could make this work, but increasingly we’re having a hard time making new historical romance authors grow in the market.

In the end, it’s so so true that you have to find the right editor with the right vision who is the right fit. When you do, even for a book that almost didn’t sell, it can be magic.

And I think Kristen’s holiday gift to me is the perfect end note!


Happy release day Kristen!

Because It’s Cool & Hip: World Book Night 2012

STATUS: I’ve seen the first beta page for our website redesign. I’m so excited!

What’s playing on the XM or iPod right now? MEXICAN RADIO By Wall Of Voodoo
(Just saw the sale for the tell-all by the original MTV VJs. I’m feeling nostalgic!)

Are you an author? Want to be a part of something terrific and spread the love of reading? Then you’ll want to know about World Book Night. NLA has signed up to be a book giver as have some of our authors! We are committed and then some.

Originally started in the UK last year, Carl Lennertz is now taking it on to make April 23 extraordinary in the US.

Find out more about it and how to sign up here. The deadline is Feb. 1, 2012.

Writing To The Market but Also With The Book Of Your Heart–Guest Blogger Sara Megibow

STATUS: I wish I was working late tonight but I can’t….

What’s playing on the XM or iPod right now? O HOLY NIGHT by Josh Groban

Marie Lu is not the only author having an exciting release week! Sara’s very first agented author book is hitting shelves today. Hard to believe but yes, it really does take that long from sale to publication for this to be the first.

What better way to celebrate than to guest blog? (Okay, I’m making her toast with champagne, too, but you get the picture.) Huge congrats Sara and Miranda!


What did debut author Miranda Kenneally do that’s making her book release so exciting? CATCHING JORDAN hits bookshelves today and the buzz surrounding this book is absolutely incredible (ESPN picked up a review of the book yesterday and the Seventeen Magazine online book club is running a feature on it tomorrow).

Here’s the secret – Miranda wrote the book of her heart. She did NOT write to some hot trend. What’s hot in young adult novels right now? Well, one might agree that fantasy and paranormal and dystopian are hot. Contemporary young adult, conversely, might be hot or might not be hot depending on who you ask (I personally am a huge fan, obviously). And, contemporary young adult sports novels? yikes.

CATCHING JORDAN didn’t sell right out of the gate. We DID find the perfect editor for it, but we also had a handfull of editors pass saying, “no one is interested in reading about sports.” Yes, the heroine of this book is captain and quarterback of her high school football team. Yes, there are some scenes on the playing field in which the teammates are talking football plays and field positions and stats. When I read this book in the slush pile I fell immediately in love with the characters, the voice, the dialogue and the personality. THAT’S what I saw in it which made me jump up and down with glee. And that’s what these tremendous reviews seem to be saying too.

If Miranda had ever asked an agent, “should I write about vampires or about football?” it’s likely her first book would have turned out differently. But, as a great credit to her and to our art, she didn’t ask that question. Instead she wrote a book that takes a chance on a concept that we haven’t seen before. And, it’s paying off!

So, if you are looking at publishing and are tempted to ask, “do you think XYZ is hot right now?” stop. Take a deep breath. Yes the market is important but so is writing a book you believe in wholeheartedly. Miranda did just that for CATCHING JORDAN. It wasn’t in the hot trend but in a sense, she did keep the market in mind because it has a luscious romantic element. Something we’ve seen in other successful contemporary YA novels recently. Cheers to an author who took a chance and to the readers (and editors) (and reviewers) (and ESPN) who are loving that gamble!

-Sara

One Very Good Reason To Let Go That Manuscript

STATUS: I’m working super late tonight. It’s often the only good time to really check off items on the TO DO list.

What’s playing on the XM or iPod right now? ALL I WANT FOR CHRISTMAS by Whitney Duncan

HAPPY RELEASE WEEK MARIE LU!!!


As you can guess, LEGEND released yesterday. And there is one simple fact I want all my blog readers to know. If Marie had not been willing to let go of a previous manuscript (that didn’t sell), we would not be celebrating her release this week.

All too often, I hear about writers revising and revising the same manuscript–some even for years. Sometimes, the best decision you can make is to simply let it go. It’s never a waste as you learned valuable things as a writer from the process of writing that novel.

It might stay tucked away on your computer forever. And you know what? That might be a good thing! Maybe you needed to grow in your craft and it will be your next novel where the stars will align, angels sing, and voila, publication.

Don’t believe me? You only have to ask Marie Lu.

From Marie’s face featured in Times Square after the book sold to stories in Entertainment Weekly, Wall Street Journal, and USA Today, what a ride it has been, Marie!

5 Starred Reviews

“Lu’s debut is a stunner. Weaving the strands of SF dystopia, police procedural, and coming-of-age—with touches of superhero and wild frontier traditions—she fashions a narrative in which the action is kinetic and the emotional development is beautifully paced. First in a series, this story is utterly satisfying in its own right and raises hopes high for the sequels to come.”
—Publishers Weekly, Starred Review

“A gripping thriller in dystopic future Los Angeles…This is no didactic near-future warning of present evils, but a cinematic adventure featuring endearing, compelling heroes.”
—Kirkus, Starred Review

“. . . the delicious details keep pages turning to learn how it’s all going play out. Combine star-crossed lovers with the need to take down the Republic and you’ve got the makings for potent sequel.”
—Booklist, Starred Review

“Debut author Lu has managed a great feat—emulating a highly successful young adult series while staying true to her own voice. Legend will give Hunger Games fans something worthwhile to read while they await Katniss’ movie debut—and, most likely, Day and June’s.”
—VOYA, Starred Review

“Teens will love the page-turning suspense and emotional tension created by the dynamic characters. Following the success of Hunger Games, many dystopian books are filling the shelves, but this book stands out.”
—Library Media Connection, Starred Review

LEGEND, yesterday, in the promo stand as you walk into Barnes & Noble:


Marie on the PBS Late Night Show with Tavis Smiley:


And best of all, we heard that LEGEND was being featured in elevator news reels today. Wacky but a heck of a lot of fun!

So thank you, Marie, for being undaunted and forging ahead writing that next novel in the face of rejections.

Have a wonderful, wonderful release week.

Disturbing YA Cover Trend?

STATUS: I am well and I’m very apologetic for not being able to blog regularly this fall. I have a feeling I’ll know what my New Year’s Resolution will be….

What’s playing on the XM or iPod right now? WHEN YOU’VE GOT TROUBLE by Liz Longley

As a sophomore in college back in 1987, I’ll never forget the impact of seeing STILL KILLING US SOFTLY: ADVERTISING’S IMAGE OF WOMEN, a documentary by Jean Kilbourne.

I remember sitting there in my seat, stunned, mouth open, as Kilbourne analyzed example after example of ads that demeaned, sexualized, or minimized women by images used in advertising. She also pointed out the level of violence often depicted towards women in every day kinds of ads for fashion, perfume, food, you name it. Until that moment (despite thinking I had adequate critical analysis skills), I had never connected the dots. And after, I never saw an advertisement, a movie, or the world for that matter, in quite the same way.

And folks, this isn’t limited to the 80s (as evident by Kilbourne’s Killing Us Softly 4 which released in 2010). Today, models on Glamour and Vogue can easily have an inch or two airbrushed off their thighs so what everyday women are seeing in the cover picture is a level of body perfection that is literally not achievable naturally.

So last week when I was reading a blog article on YA cover trends by Rachel Stark on Trac Changes, it’s no wonder I had a moment of deja vu. She explores the obsession with elegance and death in young adult covers. She posits that the popularity of such covers might reflect teenage girls’ morbidity and that the images on the covers she spotlights, to paraphrase, present the idea that it is beautiful, dramatic and poetic to be dead. And the fact that these covers are popular with teen girls is a product of what she dubs “internalized misogyny.”

This is definitely an article worth reading and discussing.

And I’m rather happy to report that NLA does not have any young adult titles with dead girls on the covers. A small triumph I’m sure…

Now we do have covers with girls looking pensive and beautiful, girls kissing a boy or holding hands with a boy, and a girl dancing in fire (to name a few). But they are all happily alive.