Pub Rants

Category: Marketing & Promotion

One Very Good Reason To Let Go That Manuscript

STATUS: I’m working super late tonight. It’s often the only good time to really check off items on the TO DO list.

What’s playing on the XM or iPod right now? ALL I WANT FOR CHRISTMAS by Whitney Duncan

HAPPY RELEASE WEEK MARIE LU!!!


As you can guess, LEGEND released yesterday. And there is one simple fact I want all my blog readers to know. If Marie had not been willing to let go of a previous manuscript (that didn’t sell), we would not be celebrating her release this week.

All too often, I hear about writers revising and revising the same manuscript–some even for years. Sometimes, the best decision you can make is to simply let it go. It’s never a waste as you learned valuable things as a writer from the process of writing that novel.

It might stay tucked away on your computer forever. And you know what? That might be a good thing! Maybe you needed to grow in your craft and it will be your next novel where the stars will align, angels sing, and voila, publication.

Don’t believe me? You only have to ask Marie Lu.

From Marie’s face featured in Times Square after the book sold to stories in Entertainment Weekly, Wall Street Journal, and USA Today, what a ride it has been, Marie!

5 Starred Reviews

“Lu’s debut is a stunner. Weaving the strands of SF dystopia, police procedural, and coming-of-age—with touches of superhero and wild frontier traditions—she fashions a narrative in which the action is kinetic and the emotional development is beautifully paced. First in a series, this story is utterly satisfying in its own right and raises hopes high for the sequels to come.”
—Publishers Weekly, Starred Review

“A gripping thriller in dystopic future Los Angeles…This is no didactic near-future warning of present evils, but a cinematic adventure featuring endearing, compelling heroes.”
—Kirkus, Starred Review

“. . . the delicious details keep pages turning to learn how it’s all going play out. Combine star-crossed lovers with the need to take down the Republic and you’ve got the makings for potent sequel.”
—Booklist, Starred Review

“Debut author Lu has managed a great feat—emulating a highly successful young adult series while staying true to her own voice. Legend will give Hunger Games fans something worthwhile to read while they await Katniss’ movie debut—and, most likely, Day and June’s.”
—VOYA, Starred Review

“Teens will love the page-turning suspense and emotional tension created by the dynamic characters. Following the success of Hunger Games, many dystopian books are filling the shelves, but this book stands out.”
—Library Media Connection, Starred Review

LEGEND, yesterday, in the promo stand as you walk into Barnes & Noble:


Marie on the PBS Late Night Show with Tavis Smiley:


And best of all, we heard that LEGEND was being featured in elevator news reels today. Wacky but a heck of a lot of fun!

So thank you, Marie, for being undaunted and forging ahead writing that next novel in the face of rejections.

Have a wonderful, wonderful release week.

Disturbing YA Cover Trend?

STATUS: I am well and I’m very apologetic for not being able to blog regularly this fall. I have a feeling I’ll know what my New Year’s Resolution will be….

What’s playing on the XM or iPod right now? WHEN YOU’VE GOT TROUBLE by Liz Longley

As a sophomore in college back in 1987, I’ll never forget the impact of seeing STILL KILLING US SOFTLY: ADVERTISING’S IMAGE OF WOMEN, a documentary by Jean Kilbourne.

I remember sitting there in my seat, stunned, mouth open, as Kilbourne analyzed example after example of ads that demeaned, sexualized, or minimized women by images used in advertising. She also pointed out the level of violence often depicted towards women in every day kinds of ads for fashion, perfume, food, you name it. Until that moment (despite thinking I had adequate critical analysis skills), I had never connected the dots. And after, I never saw an advertisement, a movie, or the world for that matter, in quite the same way.

And folks, this isn’t limited to the 80s (as evident by Kilbourne’s Killing Us Softly 4 which released in 2010). Today, models on Glamour and Vogue can easily have an inch or two airbrushed off their thighs so what everyday women are seeing in the cover picture is a level of body perfection that is literally not achievable naturally.

So last week when I was reading a blog article on YA cover trends by Rachel Stark on Trac Changes, it’s no wonder I had a moment of deja vu. She explores the obsession with elegance and death in young adult covers. She posits that the popularity of such covers might reflect teenage girls’ morbidity and that the images on the covers she spotlights, to paraphrase, present the idea that it is beautiful, dramatic and poetic to be dead. And the fact that these covers are popular with teen girls is a product of what she dubs “internalized misogyny.”

This is definitely an article worth reading and discussing.

And I’m rather happy to report that NLA does not have any young adult titles with dead girls on the covers. A small triumph I’m sure…

Now we do have covers with girls looking pensive and beautiful, girls kissing a boy or holding hands with a boy, and a girl dancing in fire (to name a few). But they are all happily alive.

Potpourri And Funnies

STATUS: This week was defined but what wasn’t on fire with gasoline explosions. Seriously, I was coming to work each day with the thought: “Can just one thing not be an issue today? Just one.”

What’s playing on the XM or iPod right now? WE GET TO FEEL IT ALL by Indigo Girls

But I can also define this week by some really cool things.

1. Got a revised cover for an author who had a hideous cover just last week. New cover is awesome! I’m so pleased and relieved.

2. My colleague Sara held a big big auction for a middle grade boy fantasy novel that went in a major deal (THE PECULIAR by Stefan Bachmann). Squee.

And the best thing ever? Today my author’s editor had her baby and get this, she named the baby boy after a character in my author’s novel for whom she is the editor.

Okay, nothing beats that. That is just “Yes Way” cool.

And because it’s Friday, how can I not share with you www.awkwardfamilypetphotos.com? I read the article in PW, had to check it out. Huge Beverage alert. The below photo was hands down my favorite. Oi!

Singing To My Choir!

STATUS: Monday it was 80 degrees. Today it’s snowing. Tomorrow it will be sunny and in the high 50s. And beautiful again by the weekend. Not sure what shoes to keep out or put into storage.

What’s playing on the XM or iPod right now? CHINA GIRL by David Bowie

So last week, in my status, I mentioned that we had received three covers and nixed three covers. So needless to say, it’s been nothing but cover talks, phone calls, and strategy ever since.

For the newer writers out there, an author does not get approval over covers unless he/she is at a very high level as an author. At NLA (and I imagine this is true for most agents), we always put cover consultation in the contract.

However, the definition of “consult” can be very loose. I’ve had some editors involve the author from the very first illustrative sketch to the final version. I’ve had some editors send it to the author when complete and simply say here it is. (To me, that’s not consult and I argue it.) For most editors, they are really invested in the author liking the cover so they actually allow a lot of input.

I’ve been lucky this week. The editors were fully supportive, nixed the covers and sent them back to the drawing board.

And then this morning, one of my authors sent me this link to PW’s Blog Shelftalker. I immediately read it and felt an overwhelming urge to say “Amen!” and “Keep singing my song!”

In the past weeks I’ve said everything mentioned here:

1. Misleading cover image that doesn’t remotely match the novel’s content.

Please, I beg you, for women’s fiction, no more pictures of pastoral objects like a bike or a hammock on a lovely sun porch. Debbie Macomber already has that cover thank you.

2. Same Old Cover Designs That Fit The Popular Trend.

I echo Elizabeth, please, no more covers of models in gowns, young women lying down, partial face images. When we got the ARE mailing of the “hot summer books” from a variety of young adult publishers, it was clear that any one title sent in that bunch was going to have trouble standing out. Every single one had a picture of a girl in some kind of dark, mysterious background or in a dark nature setting.

But I would like to add one to the list. No more jarringly ugly covers. I literally got a cover where the colors clashed so badly, I couldn’t figure out why somebody thought that color palette was a good idea.

Trust me, I’m not an art major or graphic designer but I am an avid reader and have seen my share of art through the ages. I know ugly when I see it.

In talking to one editor recently, I said, “all I have is my immediate gut reaction and right now, my gut says Oh Please No.

I could have kissed the editor when she said, “no prob; we’ll throw it out.”

Story Of An Underdog

STATUS: Yesterday got away from me so I’m blogging “early” today.

What’s playing on the XM or iPod right now? SUNSET BOULEVARD by Charlie Robison

Hum, I’m wondering if championing an underdog that then goes on to be successful might be the story of my career.

Either that or I simply have strange tastes most of the time (with the occasional hitting the market square on with a project that generates lots of initial excitement from the get-go).

So here’s another tale of an underdog–a novel that I absolutely loved but had trouble selling. And I can tell you that agents often delude themselves; I seriously expected an auction when I went out on submission with it. I was totally flummoxed when that didn’t happen.

But finally, after much work, this genre bending, doesn’t-fit-into-an-easy-category novel sold. I would call it a dark gothic Victorian historical romance with an unusual paranormal twist.

And I’m always telling aspiring writers not to do what I just did with my description above. LOL. Everything but the kitchen sink!

Given the nature of the story, the editor, author, and I all agreed that we needed to give the novel the best chance possible and one facet of doing that is going after established authors for praise blurbs to hopefully start the early buzz.

Now, the blurb process is not an easy one. In general, you’re lucky if maybe you get one or two blurbs out of 10 or 12 blurb read submissions. Established authors are on deadline, they get asked to blurb a million times, the story isn’t their cup of tea. There are a hundred reasons why established authors pass on reading for blurbs so you don’t go in with high expectation of the response. You’ll be happy with anything that comes of it. And a lot of times that means just one blurb.

Well, in this case, every established author we sent the novel to read it, loved it, blurbed it.

I’m still stunned. This never happens.

“If the word FIRELIGHT sounds cozy–think again. Both characters and plot are literally ON FIRE!! Tremendously, engagingly sensual.”

–Diana Gabaldon, bestselling author of the Outlander Series

“Passionate and sizzling, beautifully written and dark. This unique paranormal twist on the beauty and the beast tale rocks!”

—Elizabeth Amber, author of Bastian The Lords of Satyr

“Evocative and deeply romantic, Firelight is a beautiful debut. I was fascinated from the first page.”

—Nalini Singh, New York Times bestselling author of the Guild Hunter Series

“A sizzling paranormal with dark history and explosive magic! Callihan is an impressive new talent.”

— Larissa Ione, New York Times bestselling author of Immortal Rider

“Inventive and adventurous with complex, witty characters and snappy writing. Callihan will make you believe in the power of destiny and true love.”

— Shana Abé, New York Times bestselling author of The Time Weaver

“A sexy, resplendent debut with a deliciously tortured hero, an inventive supernatural mystery, and slow-building heat that simmers on each page. I can’t wait to see what Kristen Callihan comes up with next!”

— Meljean Brook, New York Times bestselling author of The Iron Duke

“A dark, delicious tale of secrets, murder, and love, beautifully shrouded in the shadows of Victorian London.”

— Hannah Howell, New York Times bestselling author of If He’s Dangerous

“A dazzling debut, sexy and thrilling. Callihan now has a place on my to-buy list.”

— Anya Bast, New York Times bestselling author of Dark Enchantment

“Utterly phenomenal! Sword fights, magic, a heroine with secret strengths, a hero with hidden vulnerability, and best of all, a true love that’s hot enough to burn the pages.”

— Courtney Milan, New York Times bestselling author of Unraveled

“Lush and imaginative, Firelight will sweep you away.”

— Zoë Archer, award-winning author of Devil’s Kiss

“A compelling and emotional pageturner that will have readers burning the midnight oil.”

— Anna Campbell, award-winning author of Midnight’s Wild Passion

“A fantastic debut that has everything I’m looking for in a story: compelling conflict, beautiful writing, gripping sexual tension, and strong, intelligent characters.”

— Sherry Thomas, RITA Award-winning author of His At Night

“Combines romance, wit, and suspense in a fabulous retelling of Beauty and the Beast…with a supernatural twist.”

— Colleen Gleason, international bestselling author of The Gardella Vampire Chronicles

Gosh I hope the reading public feels the same! And if you are one of those readers that loves unique romances that don’t fit into neat square boxes, then all I can ask is that you add this one to your To Buy list because it almost didn’t happen. Editors WANT to take chances on unusual stories but it’s a tough argument for them at the editorial board meeting unless they can point to titles that were successful and sold well. That’s the cold, hard truth.

I’ve got high hopes that FIRELIGHT by Kristen Callihan will do just that.





And speaking of authors who like to tackle unusual but powerful stories, if you haven’t had a chance to read a Sherry Thomas romance, well, you are in luck. You can’t try her out in ebook for only $3.99. Random house is doing a special promo.

Amazon

BN

Kobo

Google eBooks

Sony

The NYT Children’s Series List

STATUS: I’m back from vacationing Down Under! And it’s official. Australia has the cutest animals on the planet. There is just nothing to compare to the Koala, Wombat, tiny Blue Penguin, and the Wallaby. Squee. I couldn’t contain myself there was so much cuteness.

What’s playing on the XM or iPod right now? SOMEONE LIKE YOU by Adele

While down under, I met with quite a few Australian Editors so I have some interesting notes to pass along to my readers. I promise I’ll do that tomorrow.

Today, I just have to take a moment to say CONGRATULATIONS Simone Elkeles for hitting the NYT Children’s Series List this week (#8).

I couldn’t post the news last Thursday (Wednesday in USA) because I had literally just come off the The Great Barrier Reef where I had been snorkeling. A text message was waiting for me and alas, no internet connection.

Hitting this series list is tough to do–especially when you only have 3 books that have to compete with total sales from series with more than 4 or 5 books in them.

So take a moment to revel in it Simone!

Simone also hit the USA Today bsl coming it at number 77. Since that’s ALL books in all any format, that’s huge too.

All for a series that editors told me wasn’t “big enough” while on submission because it was a contemporary YA with no paranormal elements. I don’t know about you guys, but feeling big enough to me. *Grin*

Because It Carries More Weight When George R.R. Martin Says It

STATUS: I was at work for a full day yesterday. Today I’m working from home. Guess I pushed that envelope too far.

What’s playing on the XM or iPod right now? SUPERSTAR by The Carpenters

Agents are fans too! On Sunday, some friends and I headed down to the Tattered Cover in Lodo to get our copies of A DANCE WITH DRAGONS signed by the grand master himself.

Given the huge crowd of fans, no one was allowed to pose and take a picture with Mr. Martin. (Smart move on his part!) My friend happened to snap an incredibly dorky shot of me after he signed my book and I was walking away. Shows how comfortable with myself I am to share this lovely photo with the world.


But before the signing, Mr. Martin shared a tidbit of wisdom that all writers could benefit from. He mentioned that aspiring writers would often come up to him and declare that they were working on a 7-book series–just like him.

To paraphrase Martin, he said that being a beginner, unpublished writer declaring that he is writing a 7-book series is kind of like being a guy who has just started rock climbing and announcing to the world that the first climb he’s going to do is a little hill called Mount Everest.

That’s absolutely not what you want to do. It’s too hard. Too big in scoop. If you are a beginning rock climber, you want to start with the climbing wall at your local REI or a small hill that won’t kill you first.

As an agent, I’ve given this advice any number of times but in the end, writers don’t believe me. Okay don’t believe me. Believe George instead! Forty years in this biz, he knows what he’s talking about.

Martin’s recommendation? Start with short stories where you are forced to have a beginning, middle, and end. You are also forced to nail plot and character in a short amount of space. Then graduate to something bigger–like a novella or one stand-alone novel. Master that. Then tackle the big series.

Back

STATUS: I’m finally back! It definitely took a week longer than I expected but I’m doing great.

What’s playing on the XM or iPod right now? JEOPARDY by Greg Kihn (Of course!)

Late on Friday (July 29) I found out that Jamie Ford was going to be a literature question on that night’s TV show of Jeopardy!

Surely you’ve arrived if you are ubiquitous enough to be a question on a popular game show, right?


Not a single contestant got the answer. LOL!

Yep, take it down a notch Kristin. It still makes me smile though.

Only Once In An Agent’s Lifetime?

STATUS: Even though I look absolutely ridiculous doing a happy dance, I’m doing it anyway! White woman overbite. Here I come.

What’s playing on the XM or iPod right now? THE LOAD OUT by Jackson Browne

This is just getting impossible. If I keep hitting crazy milestones, what will I have to look forward to? Last year, I had 3 authors on the New York Times bestseller list at the same time.

Then it happened twice in one year. Fabulous. Where to go next?

How about 4 authors on the NYT list at the same time? And 3 of them on the top 150 USA Today Bestseller list at the same time as well.

Yep! That’s the news that hit my inbox about an hour ago. And here they are.

At #19 on the Trade Paperback list and #146 on USA Today

At #9 on the Children’s list

At #11 on the Mass Market paperback list and #109 on USA Today

At #13 on the eBook listand #59 on USA Today

When I got into this biz, this wasn’t something I ever imagined so the reality is not quite real. Maybe it will sink in tomorrow…

Two Years In A Row!

STATUS: First day back in the office after 6 weeks. Slight chaos.

What’s playing on the XM or iPod right now? BRANDY (YOU’RE A FINE GIRL) by Looking Glass

I honestly didn’t think it was possible but obviously it is. *grin*

Huge congrats to Sherry Thomas for winning the RITA-award for Best Historical Romance two years in a row. In 2010, she won for NOT QUITE A HUSBAND. This year, it’s HIS AT NIGHT’s turn!