Pub Rants

Category: client books

What Makes A New York Times Bestseller?

by Kristin Nelson

STATUS: Buried in contracts—round three in the negotiation process for all but one on my desk.

What’s playing on the iPod right now? ROCK THIS TOWN by Stray Cats

Folks, if we had the answer to this, we’d rule the world. And every book a publisher (and the author) wanted to be a bestseller, would be one. As you know, the world doesn’t work that way.

There have been case studies of books that publishers threw a lot of money behind (and their whole weight) and the book was dead in the water.

Then you have stories like WATER FOR ELEPHANTS that was an indie bookseller chug-a-thon and the word of mouth was so great even before the book hit shelves that when it was finally available, it was “sleeper” hit.

So why did I’D TELL YOU I LOVE YOU BUT THEN I’D HAVE TO KILL YOU hit the NYT list two years after its debut?

I have no idea. Now I do have some theories. I can tell you what little I know (as it’s certainly not a trade secret). Not to mention, Ally was inspired by my post to offer her reasons on why as well so you might want to check out her blog too.

Here’s what I know:

1. LYKY (shorthand for that very long title) sold very well right out of the gate but never hit a list. In fact, we had sales numbers so good, some titles that were on the NYT list would have been envious.

2. LYKY was firmly supported by the Publisher—Hyperion Books for Children. They made this their lead title and did a lot to get the word out initially. Ads, author lunches with key book buyers, white box mailings, the works. There was a solid initial first print run but nothing crazy. (Sorry, can’t share that as the info is client confidential.)

3. Hyperion was aggressive on its reprints so LYKY continued to sell well and build steadily for 2 years (a success we really owe to B&N—which got strongly behind the book from day one as did some great Indies stores).

4. This title started landing on State reading lists (we love Librarians!) and won several awards—thus continuing the notice build.

5. CROSS MY HEART AND HOPE TO SPY, the second book in the series, had a really rockin’ initial print run and in Ally’s case, it was this title (lovingly referred to as CMH) that landed on the NYT hardcover list first (because of all the awareness-building LYKY had done, sales in the initial weeks after release were out the roof. And to land on the NYT list, a book needs a set number of sales within a short period of time to land. Actually that is just conjecture as the NYT does not share their criteria for the how and why of books hitting the NYT list.)

6. Just weeks after CMH hit, LYKY landed on the NYT trade paperback list and stayed there for 16 weeks.

7. Now we have notice and momentum building on each other. Readers excited about the release of CMH were talking to other readers and telling them to buy LYKY first. Not to mention, the trade pb price is always more appealing so sales took off in that format. There’s an uptick in hardcover sales as well but not like there was for trade pb edition.

8. Borders finally gets on board with a big buy-in for book 2. Because all this notice is happening, Costco, Best Buy, Walmart, etc. all buy-in for both titles as well. Now sales are really picking up.

I can’t tell you where they are right now (client confidential) but let’s just say the weekly sales are eye-popping.

Here’s what else I know:

1. There were few to almost no reviews for LYKY (or CMH for that matter)–although Publishers Weekly did feature the cover for LYKY in the front pages of their issue and they did review the title. It wasn’t a starred review though. So the success was not review-driven.

2. Librarians. Need I say more? They were a force behind talking to students about what great books these were. They ordered many copies for their school libraries to keep up with demand.

3. The biggest component to what makes a book a NYT bestseller? Word-of-mouth. Avid fans. We owe a lot to the readers who absolutely loved the book and told 20 of their closest friends to read it too.

Unfortunately, no one fully understands how w-o-m works. Why some titles make it onto everyone’s lips and others don’t—despite whatever money, marketing, or promotion is given to a book.

This can’t be “created.” It just is.

If You’ve Ever Wondered About “The Call”

by Kristin Nelson

STATUS: Manic Monday. I should be playing the Bangles.

What’s playing on the iPod right now? RESPECT by Aretha Franklin

Ever wondered about “the Call” or how it all works? My author Kristina Riggle shares the moment she heard her book was going to sell and she has given me permission to share the story.

I’d dreamed of The Call, as I suppose all aspiring writers do. I programmed into my mobile phone the office and cell phone numbers of my agent (the very talented Kristin Nelson), and gave those numbers their very own ringtone. I was sure that’s how the call would come. I’d be out and about somewhere, and I’d hear that special ring, and I’d know right then my dream had come true.

As with every step on my publishing path, reality had little to do with my fantasy. In this case, however, it was even better.

“The Call” turned out to be a series of calls and e-mails. First, there was the innocuous subject line in my e-mail from Kristin inquiring about my next project. No big deal, right? Then I opened the e-mail. She was asking so she could prepare for a potential two-book deal, because the book was already being passed around for “second reads” at one publishing house. This was six days after the book went on submission.

The next “Call” was Kristin telling me…

Have I got you hooked? Then click on the link for The Debutante Ball blog to hear the rest of the story.

Enjoy!

Overnight Success Takes 2 to 10 years

by Kristin Nelson

STATUS: TGIF (Even though I’m blogging a bit late tonight.)

What’s playing on the iPod right now? IT’S TOO LATE by Carole King

Have you ever noticed that when an author becomes really popular, readers act like the author’s success appeared out of nowhere?

In reality, a big success takes anywhere from 2 to 10 years.

For example, in the young adult world (and in a lot of cases, the adult world as well), Stephenie Meyer’s name is on everyone’s lips. As an author, her Twilight books seem to “come out of nowhere” (if you talk to folks who have recently discovered her).

But the first book TWLIGHT, was originally sold in late 2003 and the initial hardcover of the title released in 2005.

It’s not three years later and suddenly this author’s name is everywhere (including a lot of non-print media). For a lot of folks, it feels like “overnight” success. However, that’s really an imaginary construct. Basically the book just reached critical mass in terms of awareness and thus looks like the success is sudden.

Here’s another great example. I sold my author Ally Carter’s first YA book, I’D TELL YOU I LOVE YOU BUT THEN I’D HAVE TO KILL YOU back in 2005. It released in hardcover in 2006 and it wasn’t until 2 years later that this title hit the New York Times Bestseller list.

Overnight success indeed! I think I would call that more a slow build but except for rare exceptions, that’s how overnight success really happens.

Do You Look At Rejections?

by Kristin Nelson

STATUS: Totally celebrating. Instead of 300, I only have 60 emails in my inbox. It’s the small things in life.

What’s playing on the iPod right now? ZOOT SUIT RIOT by Cherry Poppin’ Daddies

This month I’m putting several projects out on submission and I just read a discussion about this on the Backspace chat forum so it seemed like a good topic to bring up.

If you are an agented author with a project on submission, do you request to see your rejection letters?

At my agency, my clients don’t really have a choice (or at least I never really gave them one). When a rejection letter arrives, I immediately forward.

Why? Well, for several reasons.

I, in general, believe that an author has the right to see any communication regarding their project. It is, after all, their work.

Besides, if I don’t forward it right there in then, it’s unlikely I’m going to remember to send it later on. We do everything electronically here and yes, I do save the email letter in the client’s file but I almost never look at it again once a letter comes through. I know some agents wait until all the responses are in and then send them on but I think that would drive me crazy—like work hadn’t been completed or worse yet, I’d forget to send the letters at that point in time. Better to forward right away for my general peace of mind. Now I realize that it might not cause peace for the author so I always forward with commentary—either an encouraging note, or some inside insight to the editor and why he/she personally might have passed etc.

If editor feedback is helpful, I ask that the author to keep it in mind. If it’s not, I say just roll with it. Rejection is a part of the publishing game and I think in the long run, it’s in an author’s best interest to develop a thick skin. If the rejections in the submission stage bother you, just imagine how hard it will be to take a bad review?

Buck up and deal with it. It’s not personal (though it feels so). It’s simply a part of being a writer. Now of course, any client can call and bemoan the letter. I’m okay with that as that is a normal, human response. Or write a venting email to me about the editor’s lack of vision. That’s just fine too. If you can’t vent to your agent, who can you vent to?

Luckily, as of late, I’ve sold just about every project and for clients, rejections are so much easier to take when there is an offer already on the table. Funny how that works.

And if you are a writer who hasn’t reached the agent and the publisher submission stage and may still be looking for that elusive agent, then rejections just signal that you are in the game.

Considering that 90% of the population wants to write a novel but never have the guts to go for it, being in the game is a huge thing. Even though it sucks, rejections are a badge of honor. A rite of passage for when the publishing day finally arrives. Every published writer has a story of a rejection.

You can’t tell a good keynote speech without it!

Aloha from Kauai

by Kristin Nelson

STATUS: Off to hike the Na Poli coastline!

What’s playing on the iPod right now? Some lovely Hawaiian music

If you hadn’t figured it out, I’m on vacation this week. After flying to Honolulu for the Maui Writers Conference (on the road), Brian and I couldn’t resist a little vacation time.

But it hasn’t been all play and no work so a few pictures to keep you entertained.

Here is Sarah Rees Brennan and I having our first official client/agent meeting at the Outrigger Reef Hotel.


Secret agent meeting at the Puka Dog on Wakiki! As featured on the Travel channel I am told.
Pictured: Holly Root (Waxman Agency), Cathy Fowler (Redwood Agency), my husband Brian. Not pictured but there is Jeff Kleinman (Folio Literary).


And while dashing into the Kauai Walmart to buy more sunscreen, I couldn’t resist a quick peek at the bookshelves. Lo and behold, DELICIOUS has prime real estate.


Have a great rest of your week and I’ll be back and blogging normally on Monday!

Mark The Date: January 27, 2009

by Kristin Nelson

STATUS: Doesn’t feel like TGIF because I have to work this weekend to be ready to leave town next Wed. for Maui Writers Conference. Yep, I’m grumbling.

What’s playing on the iPod right now? PLENTY by Sarah McLachlan

That is when HOTEL ON THE CORNER OF BITTER AND SWEET will release. Click here to pre-order (all of you who have been dying for this title’s release).

And just look at this gorgeous cover.

Hardcover Flap Copy:
In the opening pages of Jamie Ford’s stunning debut novel, Hotel on the Corner of Bitter and Sweet, Henry Lee comes upon a crowd gathered outside the Panama Hotel, once the gateway to Seattle’s Japantown. It has been boarded up for decades, but now there is activity and life—a new owner has made an incredible discovery: the belongings of Japanese families, left when they were rounded up and sent to internment camps during World War II. As Henry looks on, the owner opens a Japanese parasol.

The act takes old Henry Lee back to the 1940s, at the height of the war, when young Henry Lee’s world is a jumble of confusion and excitement—his father is obsessed with the war in China and having Henry grow up American. While “scholarshipping” at the exclusive Ranier Academy, where the white kids ignore him, Henry meets Keiko Okabe, a young Japanese-American student. Amid the chaos of blackouts, curfews, and FBI raids, Henry and Keiko forge a bond of friendship—and innocent love—that transcends the long-standing prejudices of their Old World ancestors. And after Keiko and her family are swept up in the evacuations to the internment camps, she and Henry hold on to hope—that the war will end, that their promise to each other will be kept.

Forty years later, Henry Lee is certain that the parasol belonged to Keiko. In the dark dusty basement he begins looking for signs of the Okabe family’s belongings and a long-lost object whose value he cannot begin to describe. Now a widower, Henry is still trying to find his voice—words that might explain the actions of his nationalistic father; words that might bridge the gap between him and his modern, Chinese American son; words that might help him confront the choices he made many years ago.


Set during one of the most conflicted and volatile times in American history, Hotel on the Corner of Bitter and Sweet is an extraordinary story of commitment and enduring hope set against the racism and misunderstandings that arise between different cultures and generations. In Henry and Keiko, Jamie Ford has created an unforgettable duo whose story teaches us of the power of forgiveness and the human heart.

I also have a favor. Earlier this week, somebody from the Book Group Expo left a comment saying they had read an ARE (which was super exciting) but because it was linked to some earlier entry relating to Jamie, I can’t find it now. If you are that Book Group Expo person, please post again as it was a lovely comment and Jamie and I want to show some BGE appreciation!

Importance Of Checking Those First Copies Hot Off The Press

by Kristin Nelson

STATUS: Crisis averted!

What’s playing on the iPod right now? SELF ESTEEM by The Offspring

Yesterday I talked about an author of mine who had found two uncorrected errors in her acknowledgement page. But now there is more to the story. Concerned, my author continued reading and discovered, to her horror, that the copy of the book she was reading was the first pass used in the ARC.

As many of you know, the ARC is the uncorrected proof—as in the author still needs to get the final page proofs from the copy editor, review, make corrections, and then return to the publisher by that deadline. That becomes the “final” copy that heads to the printer.

In this case, there had been a huge snafu and the wrong document was used for the final printing. Ack and double ack. This is a really costly mistake because the publisher is going to have to trash the initial print run and redo it.

Which they are doing (and unfortunately the release date is going to be pushed back a couple of weeks because of it). An instance of a Publisher behaving wonderfully!

When a book is about to release, often the editor will send out a copy or two of the soon-to-be released book just hot off the press, and thank goodness my author opened up what was supposed to be the final book and gave it a close read. And double thank heavens that she did this right away, the minute the book had arrived in her mailbox because the error can be corrected right now as none of the books have shipped from the warehouse.

One or two weeks later and it would have been a real disaster.

So when that first copy arrives, absolutely admire your final work in print but you might also want to open the cover and give it a read just to be sure.

And don’t panic folks. This type of error is fairly rare but as you can see, it does happen.

Power Of The Proof

by Kristin Nelson

STATUS: I’ve been working on a contract for most of the day—speaking of diligence.

What’s playing on the iPod right now? DON’T FEAR THE REAPER by Blue Oyster Cult

Which, let’s face it, I don’t tend to do much of on this blog. Sheesh, I always find the error the next day and I do appreciate when blog readers point it out in the comments section. It never offends me. Sometimes I write and post because I’m in a hurry, it’s too late at night, or I simply “read” it incorrectly in a quick skim.

But if you are an author facing your page proofs for the final read-through before submitting the final manuscript for the printer, well, let’s just say you don’t want to hurry or skimp on this proofread.

Two interesting dilemmas that just came up this week:

1. One author found two errors in the very first sentence of her acknowledgements page. Granted, she had actually corrected the errors in the pass but somehow the copy editor missed it. That is the worst feeling. We’ll correct it now but who knows how many books are out there with the missed corrections…

2. Just like scary movie… Just recently an author of mine caught an editor comment and question that was embedded in the narrative of the novel on page 110 of the work. She found the error in the ARC so we had plenty of time to correct that one but it still strikes me as terrifyingly funny that an editor remark could have found its way into a late-stage version and even though it didn’t happen, it could have slipped into a final copy.

Ack.

In other news, two fun things going on in the blogosphere.

Chuck Sambuchino at Guide to Literary Agents is looking for the worst logline ever for his The “Worst Storyline Ever” Contest. This is going on now until the end of August. A glory of sorts…

Lucienne Diver, client and fellow literary agent, is hosting Mystery Week over on her blog so if you write in this genre, you might want to pop by and check it out. Some great advice going on over there.

Story Behind The Sale (A Blog Extra)

by Kristin Nelson

STATUS: Back in the office after a wonderful RWA. A little sad though. Six terrific Rita nominations and one Golden Heart but alas, no wins on RITA night. Dems the Berries.

What’s playing on the iPod right now? GOT ME UNDER PRESSURE by ZZ Top

My author Ally Carter was out in San Fran for RWA (just for fun) and to do an event at Kepler’s Bookstore. While she was there, she told the real story behind how she ended up writing I’D TELL YOU I LOVE YOU BUT THEN I’D HAVE TO KILL YOU.

If you’ve ever been curious, here it is–straight from the author herself. Tomorrow I should have a post-RWA bonus entry for you.

Titles: Another Writer Mistake?

by Kristin Nelson

STATUS: I’ve got a lot of phone calls to do to start my day.

What’s playing on the iPod right now? 50 WAYS TO LEAVE YOUR LOVER by Simon & Garfunkel

This one is certainly a lesser evil and in comparison to some of the other writer mistakes we’ve talked about this week, low on the totem pole. But I do think it’s worth mentioning although I’m pretty sure I’ve already discussed this at least once on my blog.

The overdone title.

A couple of thoughts to keep in mind:

1. Sometimes simple works—and works really well. (TWILIGHT for example). Don’t make a title more complicated then you need.

My client Jenny O’Connell has a great example of this with her two current back-to-back releases from MTV/Pocket Books: LOCAL GIRLS and RICH BOYS.

My sense is that you can probably figure out the direction of the story just from the titles. The first book, Local Girls, is about two teens who have grown up on island of Martha’s Vineyard. They are the local girls until one teen’s mother gets remarried to a rich tourist and takes the family from the island to Boston. The story takes place the next summer where the once local girl has returned as a tourist and will the friendship survive?

Rich Boys is, yep, you got it. A local girl hired to babysit a wealthy summer family’s little girl becomes entangled with the wealthy family’s older son who, after a disastrous first year of college, is bent on wreaking havoc.

Simple but grabby.

2. Avoid the pithy title with the long, rambling subtitle. I cannot tell you how often I see this. The title can be something like (and I’m making this up off the top of my head), The Survivor Chronicles (which could be a rather cool title if you think about it!). And then the author ruins it with the lengthy subtitle such as (and yes, this is an exaggeration)—a memoir about a young abused woman coming of age, discovering her bi-polarism, embracing her sexuality and finally triumphing against all odds.

Heck, I don’t need to read the book anymore…And yes, unfortunately, I do recognize that the professionals in the publishing industry are often guilty of this but as writers, there is no need for you to fall into this trap.

3. In general, avoid titles that might be hard to pronounce or difficult to spell.

4. To Be a Long Title or Not to Be a Long title? That is the question. And the answer is that it depends.

AND THEN WE CAME TO THE END works because as readers, we totally get it and the longer title is memorable.

Same with I’D TELL YOU I LOVE YOU BUT THEN I’D HAVE TO KILL YOU. We’ve all used a similar phrase often so the longer title works.

But then you have the power of the short title such as Brooke Taylor’s UNDONE.

This title can be read in so many ways. It leaves a question in the reader’s mind. What is undone? Does it mean incomplete? Or, to come undone? In this case, it’s the first question. What is left undone is the 5 wishes of a teen girl who dies and her best friend, Serena, decides to complete the list and in doing so, discovers who she really is.


The short title can be evocative.

And speaking of short titles and writer mistakes, you might want to check out this soon-to-be released slim volume called HOW FICTION WORKS by James Wood. Funny, he’s tackling all the issues that I’ve just talked about on this blog. Powerful stuff.