Pub Rants

A Very Nice Literary Agent Indulges in Polite Rants About Queries, Writers, and the Publishing Industry

Category: NLA Authors

NLA Invites You To WOOL Launch Party!

With over half a million ebooks sold, Slate.com and The Wall Street journal dub this originally self-published post-apocalyptic thriller  “the next Hunger Games” mega hit.

And Nelson Literary Agency invites you to a Book Launch Party for Hugh Howey’s WOOL!

FRIDAY, March 15, 2013

7:30 PM

The Tattered Cover

2526 E. Colfax, Denver, CO 80206

Event info

After the signing, hang out with Hugh and the gals of NLA for beer and conversations at

 The Three Lions Pub 

2239 E. Colfax, Denver, CO 80206–a short walk away

Appetizers will be provided. Cash bar.

Please RSVP!  [email protected]

UK_WOOL_cover


USA Today Bestseller – 6 Years After Publication

Last week my author Jana DeLeon, who has been digitally self-publishing her backlist titles, hit the USA Today Bestseller list at #98 for the very first time and for the very first novel she ever published: Rumble On The Bayou (originally published in 2007). And the big question is: How did she do that?

It’s a great question. More and more digitally self-published titles are hitting the lists. I’m certainly not a liberty to reveal all the genius marketing ideas Jana has been pursuing but I can tell you one thing that is public knowledge. She’s not doing it alone.

Over two years ago, Jana and 9 other digitally self-publishing authors formed a marketing co-op where they pool ideas, platforms, and resources. Together this group creates aggressive strategies and they’ve seen remarkable results for every member of the co-op.

It gives a whole new meaning to “it takes a village.” I imagine most authors who are digitally publishing tend to go it alone. I’m seeing the real efficacy of marketing in numbers. And I also don’t think grabbing any old person will do. Each member of the group needs to be equally invested and savvy about what it takes to market digital titles.

On a side note, RUMBLE was originally published by the now defunct Dorchester back in the day. I had quite the battle to arm wrestle the rights back when they stopped paying royalties three years  ago. Obviously that was worth doing!

Rumble-#98_UsaToday-BSL


San Diego Comic Con – The Latest Shiny Promotional Venue

STATUS: The problem with summer is that I’d rather not work long hours. Too much sunshine and lovely outdoor weather.

What’s playing on the XM or iPod right now?  TONGUE TIED by GroupLove

There is no doubt in my mind that Comic Con in San Diego is the shiny new conference that all writers want to attend. I get it. It’s a blast. Geek Chic. Fandom over great shows like True Blood and Game of Thrones. Honest to goodness movie stars. Fabulous parties (I’m still lamenting that I didn’t get to go to the Entertainment Weekly one.)

What’s not to like? You can even buy some funny, cool, and geek insider T-Shirts.

But is it necessarily the best promotional venue for a writer?

Jury might still be out on that but here’s my thinking. If your book has an obvious connection to the fan base that attends, I’d say yes, it’s a worthwhile promotional venue for an author.

Gail Carriger is a great example. She writes steampunk fantasy and also has a graphic novel equivalent of her popular The Parasol Protectorate series.

Her publisher, Orbit, had a full-size paper cut-out of graphic novel Alexia Tarabotti in their booth. Here I am standing with it. 

And fans even come dressed up as Gail’s characters for her autograph signings.

I can safely say that her fan base is present at this Con in full force.

Same would hold true for Marie Lu and her Legend Trilogy. Since there is a video game in the works below is a sneak peek), she had lots of fans at this event.

As an author, ask yourself. Do fans who love my books love all things geek that can be found at San Diego Comic Con? If the answer is yes, then this shiny venue is a good fit. If it’s not, I wouldn’t recommend it even though it’s the latest “hot” thing.


2012 San Diego Comic Con – Part III

STATUS: Loved seeing so many NLA clients represented there!

Kristen Callihan’s sequel to FIRELIGHT!


The hilarious moment when we realized that Emily from the Penguin group looked exactly like the model on Sara’s client Michael Underwood’s Geekomancy cover!



And Friends Don’t Let Friends date vampires!! Lots of buzz in the HarperCollins booth for Sarah Rees Brennan!




2012 San Diego Comic Con – Part III

STATUS: The best part of comic con!
What’s playing on the XM or iPod right now? nothing as I’m heading out. 

Getting into the Firefly panel!
And standing under the 50 foot Hall banner for Marie Lu’s Legend! (Yes, I’m the tiny figure under it.)


2012 San Diego Comic Con – Part II

STATUS: Heading out the door in 15 minutes. I’m doing the interview for Spotlight on Gail Carriger!
What’s playing on the XM or iPod right now? SOMEONE LIKE YOU by Adele
Gail Carriger and I –washed in color at the Hilton Bayfront. 
Sara’s client Jason Hough and his Del Rey Editor Michael Braff
Gail right after her Witty Women in Steampunk panel. 

2012 San Diego Comic con

STATUS: Love reliable internet access! It’s been a little spotty from the floor.

What’s playing on the XM or iPod right now? VERTIGO by U2

Finally getting a chance to upload some pics!

Shot of show floor from above and the Walking Dead booth!


A Sad But Celebratory Day!

STATUS: Mixed day! I feel like I’m still catching up on emails.

What’s playing on the XM or iPod right now? REALIZE by Colbie Caillat

It had to happen eventually. Today Jamie Ford is not on the New York Times bestseller list–ending our phenomenal run of 130 consecutive weeks on the list. That is two and half years without dropping off.

Wow. Just wow.

Maybe I shouldn’t be having a blog entry announcing this fact but you know what, Jamie? It’s an incredible achievement no matter how I talk about it.

So I raise a glass of champagne to you and your wonderful debut novel: Hotel On The Corner Of Bitter & Sweet.

For us, there has been no bitter.

And I have a feeling that this week isn’t the end and that we will be popping back on in the not-so-distant future.

Cheers!


Why Bring An Author to Bologna?

STATUS: Still time to sign up to learn how to craft the perfect pitch paragraph for your query letter. The video webinar is tomorrow, Thursday, March 28 at 6 pm MST. It should be a blast to give.

What’s playing on the XM or iPod right now? ONLY A MEMORY by Smithereens

In general, the whole purpose of Bologna Children’s Book Fair is to pitch your rights list to scouts and foreign publishers in order to generate interest in upcoming titles so as to promote foreign sales. And I certainly did a lot of that while there but for the most part, I have a foreign co-agent who handles that on our agency’s behalf.

So what’s Frankfurt or Bologna all about when I visit a Fair with a client in tow? It’s about face-time. It’s about making the foreign publisher feel like an important part of an author’s career. It’s about marketing dollars and inspiring the foreign editor to choose our clients’ books if it’s a choice between two.

1) Foreign editors rarely get to meet the authors for whom they are translating. It may or may not translate into more sales but I know from experience that a foreign publisher who has met an author in person is more likely to do a promotional push for that title in translation.

2) Those meetings give us valuable information that we might not hear otherwise (or not hear in a timely fashion). Marie Lu’s German publisher is making LEGEND their big lead title for fall and sponsoring a German tour! Would this have happened without a Bologna visit? Certainly (as we would have been looped in eventually) but now we are in the know months earlier and can actively help them. Also, they are 10 times more excited to have this big push after we had a lovely sit-down dinner with them and relayed all the latest promo news while in Bologna. We’ve confirmed they are making the right decision.

3) Targeting a Fair allows an author client to make stops in other nearby countries. When Simone decided to come to Bologna with me this year, she was invited by her French publisher to stop in Paris to participate in a book festival there. Her publisher warned her that maybe 25 or 35 people might show for the signing. Imagine everyone’s surprise when more than 200 people came and Simone had a signing line more than 2 hours long! You think her French publisher is going to be paying closer attention to her next release? You betcha. Nothing inspires publishers more than seeing first hand fan enthusiasm for an author.

4) Finding out early that an author is selling like mad in a territory. (ie. The Perfect Chemistry Series is going gangbusters in Germany).

Other benefits of Fair participation include getting the latest gossip about what has sold recently. About what might be hot next. And simply connecting with the UK editors whom I don’t see as often. It gives an agent a global perspective of what works–not only in the US but around the world. Or maybe even more importantly, what doesn’t work in other territories.

Does that shade what I might take on next in the US? To some extent but it’s certainly not the end all be all in making a decision to offer representation but it is part of the big picture.

More pics from 2012 Bologna!

Marie Lu and me in Agent Centre

Simone with her editor Katrin (on left) and her Publisher Suzanne (Random House Germany)

Marie’s Bologna dinner with her US, German, and UK publishers!

Simone & Kristin in Venice! Rumor has it that if you kiss under a bridge while riding in a gondola, you’ll have good luck all year. I told Simone that even though I was a full service agent, that’s where I draw the line. *grin*


2012 Bologna Children’s Book Fair – Next Hot Thing?

STATUS: Meetings every half hour and running on 6 hours of sleep a night on average. Yep, that’s Bologna!

What’s playing on the XM or iPod right now? I PUT A SPELL ON YOU by Bryan Ferry

Three days at Bologna and here’s what I can tell you.

On the plane over, people were talking about the next hot trend being about geeks in young adult fiction. Geeks transforming. Geeks not transforming but still winning the girl or the day. Geeks in love.

Do I think it’s the next hot trend? I haven’t got the faintest idea.

It’s definitely clear that foreign editors are feeling the drain of paranormal romance in YA being hot for so long but even with that, they say it’s still selling well in Germany, UK, and France. Editors don’t seem to be buying a lot of it at the moment though.

Since I’m here with Marie Lu to meet with her very excited foreign publishers (the trilogy has been sold in to 22 territories and counting), we are, of course, asking if dystopian is hot abroad.

The verdict is undecided. HUNGER GAMES fever is definitely sweeping the world but whether that will translate into other dystopian novels also becoming hot has yet to be proven. Well, I’ve got my fingers crossed for June and Day…

Hands down, for middle grade DAIRY OF A WIMPY KID works amazingly in every country but Russia. Guess they like big burly guys instead of wimps?

*grin*

Some pics!

Anita and I at entrance of the Fair.

Me with Sara’s amazing client Stefan Bachmann and the brand spanking new cover for his wonderful middle grade gothic steam punk: The Peculiar

Marie Lu and her Taiwan Publisher Sharp Point! Marie was a rock star. She did the whole meeting in Chinese. (Marie is second person from right.)

Marie and I in the Penguin Bologna Stand.


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