Pub Rants

Category: NLA Authors

Last year we participated in World Book Night and gave away THE PHANTOM TOLLBOOTH and GOOD OMENS.

I’m over the moon that last night, World Book Night announced that Jamie Ford’s Debut  novel HOTEL ON THE CORNER OF BITTER AND SWEET is a 2014 pick- both the regular and large print version.

To sign up to be a Book Giver and give away Jamie’s book, or if you’d like to choose something else (but really do you want to? Grin.) click here.

When I was at the Writers Digest conference earlier this year, I listened to a panel on how indie self-publishers creatively promote. All the folks in the audience were taking copious notes and invariably they asked, “what works in terms of promotion.” They wanted the magic bullet so if they did that, the work would get noticed.

The panel members answered by giving some examples but they cautioned that no one in the audience could use the same promotional approach because it had been done before; now it’s too late to do it again. It won’t have the same impact. To stand out, folks have to be creative and come out with the next big thing that hasn’t been done before.

Like that’s easy.

But it’s so true. Remember when the book trailer was something crazy new and inventive? Now they are so common, it’s all just noise to readers (although they are super fun and I still like for my clients to have them).

Simone Elkeles ran her own company when she was in her mid-twenties. It forced her to think out of the box and be super creative with all the marketing. And I have to say that when she’s releasing a new series, she brainstorms for what will really go viral.

Now I’m not suggesting that everyone spend the budget Simone does for her promotion but what just-about-to-be-published writers need to do is analyze what they like and what is fun for them to do and see if that can’t be turned into an interesting or unique promo opportunity.

if you have a passion that will show through. And nothing exemplifies this more than the Reality TV Episodes Simone created for her brand new Wild Cards series. You can just tell that Simone loved putting this together. Check it out for yourself!

 

 

Or catch it on Youtube:

Wild Cards – Episode One

You might need a boat given the flooding but pull on your rain coveralls and your galoshes and join Nelson Literary Agency down at the Denver Tattered Cover Colfax tonight (Sept. 12, 2013) at 7:30 p.m.

It’s the launch party for Jamie Ford’s SONGS OF WILLOW FROST!

Laid back reception with pints and Pakistani food to follow at the 3 Lions Pub (three blocks from the book store).

All are welcome. I’ll see you there!

SongsOfWillowFrost

But only for you readers who are smart enough to grab the hardcover of SCORCHED when it hits the shelves on September 2.

Hidden DragonCover

 

 

And, I have a cool pre-order special if you’ve been thinking of doing just that!

In the changing landscape of publishing, it’s all about pre-orders these days. The actual sales racked up before release day can seriously make a difference on whether a book will land on the NYT or USA Today list or not. So publishers are getting creative in tempting readers to buy early. And sourcebooks is going all out for SCORCHED.

A Gift for You, for Pre-Ordering SCORCHED by Mari Mancusi

We have a special offer for U.S. and Canada YA fans for the release of SCORCHED by Mari Mancusi in stores in a little over three weeks! If you pre-order the book, we will send you an exclusive dragon charm—perfect to wear as jewelry or to decorate an accessory. You have until September 2 or until quantities run out.

DragonCharm

Here’s how to get your charm:
1. Pre-order the book (print or eBook) through any retailer (Barnes & Noble, Amazon, your local independent bookseller/Indiebound, Books-A-Million, Hastings, etc.)

2. Email your proof of purchase (receipt or picture of the receipt) to teenfire@sourcebooks.com. Put “Scorched Pre-Order” in the subject line. Don’t forget to include your home address (US & Canada only please) so we can send you the dragon charm! If you’ve already pre-ordered this book—not a problem! Send us your receipt!

3. You will get an email back confirming when the items have been sent out.

4. Enjoy Scorched when it comes out in September!

Optional: take a pic of you and your dragon charm and share it with Mari Mancusi or Sourcebooks Fire on Twitter! You can find Mari @marimancusi and Sourcebooks Fire @sourcebooksfire.

With over half a million ebooks sold, Slate.com and The Wall Street journal dub this originally self-published post-apocalyptic thriller  “the next Hunger Games” mega hit.

And Nelson Literary Agency invites you to a Book Launch Party for Hugh Howey’s WOOL!

FRIDAY, March 15, 2013

7:30 PM

The Tattered Cover

2526 E. Colfax, Denver, CO 80206

Event info

After the signing, hang out with Hugh and the gals of NLA for beer and conversations at

 The Three Lions Pub 

2239 E. Colfax, Denver, CO 80206–a short walk away

Appetizers will be provided. Cash bar.

Please RSVP!  rsvp@nelsonagency.com

UK_WOOL_cover

Last week my author Jana DeLeon, who has been digitally self-publishing her backlist titles, hit the USA Today Bestseller list at #98 for the very first time and for the very first novel she ever published: Rumble On The Bayou (originally published in 2007). And the big question is: How did she do that?

It’s a great question. More and more digitally self-published titles are hitting the lists. I’m certainly not a liberty to reveal all the genius marketing ideas Jana has been pursuing but I can tell you one thing that is public knowledge. She’s not doing it alone.

Over two years ago, Jana and 9 other digitally self-publishing authors formed a marketing co-op where they pool ideas, platforms, and resources. Together this group creates aggressive strategies and they’ve seen remarkable results for every member of the co-op.

It gives a whole new meaning to “it takes a village.” I imagine most authors who are digitally publishing tend to go it alone. I’m seeing the real efficacy of marketing in numbers. And I also don’t think grabbing any old person will do. Each member of the group needs to be equally invested and savvy about what it takes to market digital titles.

On a side note, RUMBLE was originally published by the now defunct Dorchester back in the day. I had quite the battle to arm wrestle the rights back when they stopped paying royalties three years  ago. Obviously that was worth doing!

Rumble-#98_UsaToday-BSL

San Diego Comic Con – The Latest Shiny Promotional Venue

STATUS: The problem with summer is that I’d rather not work long hours. Too much sunshine and lovely outdoor weather.

What’s playing on the XM or iPod right now?  TONGUE TIED by GroupLove

There is no doubt in my mind that Comic Con in San Diego is the shiny new conference that all writers want to attend. I get it. It’s a blast. Geek Chic. Fandom over great shows like True Blood and Game of Thrones. Honest to goodness movie stars. Fabulous parties (I’m still lamenting that I didn’t get to go to the Entertainment Weekly one.)

What’s not to like? You can even buy some funny, cool, and geek insider T-Shirts.

But is it necessarily the best promotional venue for a writer?

Jury might still be out on that but here’s my thinking. If your book has an obvious connection to the fan base that attends, I’d say yes, it’s a worthwhile promotional venue for an author.

Gail Carriger is a great example. She writes steampunk fantasy and also has a graphic novel equivalent of her popular The Parasol Protectorate series.

Her publisher, Orbit, had a full-size paper cut-out of graphic novel Alexia Tarabotti in their booth. Here I am standing with it. 

And fans even come dressed up as Gail’s characters for her autograph signings.

I can safely say that her fan base is present at this Con in full force.

Same would hold true for Marie Lu and her Legend Trilogy. Since there is a video game in the works below is a sneak peek), she had lots of fans at this event.

As an author, ask yourself. Do fans who love my books love all things geek that can be found at San Diego Comic Con? If the answer is yes, then this shiny venue is a good fit. If it’s not, I wouldn’t recommend it even though it’s the latest “hot” thing.

2012 San Diego Comic Con – Part III

STATUS: Loved seeing so many NLA clients represented there!

Kristen Callihan’s sequel to FIRELIGHT!


The hilarious moment when we realized that Emily from the Penguin group looked exactly like the model on Sara’s client Michael Underwood’s Geekomancy cover!



And Friends Don’t Let Friends date vampires!! Lots of buzz in the HarperCollins booth for Sarah Rees Brennan!



2012 San Diego Comic Con – Part III

STATUS: The best part of comic con!
What’s playing on the XM or iPod right now? nothing as I’m heading out. 

Getting into the Firefly panel!
And standing under the 50 foot Hall banner for Marie Lu’s Legend! (Yes, I’m the tiny figure under it.)

2012 San Diego Comic Con – Part II

STATUS: Heading out the door in 15 minutes. I’m doing the interview for Spotlight on Gail Carriger!
What’s playing on the XM or iPod right now? SOMEONE LIKE YOU by Adele
Gail Carriger and I –washed in color at the Hilton Bayfront. 
Sara’s client Jason Hough and his Del Rey Editor Michael Braff
Gail right after her Witty Women in Steampunk panel.