Pub Rants

Author Archive

What Makes A New York Times Bestseller?

by Kristin Nelson

STATUS: Buried in contracts—round three in the negotiation process for all but one on my desk.

What’s playing on the iPod right now? ROCK THIS TOWN by Stray Cats

Folks, if we had the answer to this, we’d rule the world. And every book a publisher (and the author) wanted to be a bestseller, would be one. As you know, the world doesn’t work that way.

There have been case studies of books that publishers threw a lot of money behind (and their whole weight) and the book was dead in the water.

Then you have stories like WATER FOR ELEPHANTS that was an indie bookseller chug-a-thon and the word of mouth was so great even before the book hit shelves that when it was finally available, it was “sleeper” hit.

So why did I’D TELL YOU I LOVE YOU BUT THEN I’D HAVE TO KILL YOU hit the NYT list two years after its debut?

I have no idea. Now I do have some theories. I can tell you what little I know (as it’s certainly not a trade secret). Not to mention, Ally was inspired by my post to offer her reasons on why as well so you might want to check out her blog too.

Here’s what I know:

1. LYKY (shorthand for that very long title) sold very well right out of the gate but never hit a list. In fact, we had sales numbers so good, some titles that were on the NYT list would have been envious.

2. LYKY was firmly supported by the Publisher—Hyperion Books for Children. They made this their lead title and did a lot to get the word out initially. Ads, author lunches with key book buyers, white box mailings, the works. There was a solid initial first print run but nothing crazy. (Sorry, can’t share that as the info is client confidential.)

3. Hyperion was aggressive on its reprints so LYKY continued to sell well and build steadily for 2 years (a success we really owe to B&N—which got strongly behind the book from day one as did some great Indies stores).

4. This title started landing on State reading lists (we love Librarians!) and won several awards—thus continuing the notice build.

5. CROSS MY HEART AND HOPE TO SPY, the second book in the series, had a really rockin’ initial print run and in Ally’s case, it was this title (lovingly referred to as CMH) that landed on the NYT hardcover list first (because of all the awareness-building LYKY had done, sales in the initial weeks after release were out the roof. And to land on the NYT list, a book needs a set number of sales within a short period of time to land. Actually that is just conjecture as the NYT does not share their criteria for the how and why of books hitting the NYT list.)

6. Just weeks after CMH hit, LYKY landed on the NYT trade paperback list and stayed there for 16 weeks.

7. Now we have notice and momentum building on each other. Readers excited about the release of CMH were talking to other readers and telling them to buy LYKY first. Not to mention, the trade pb price is always more appealing so sales took off in that format. There’s an uptick in hardcover sales as well but not like there was for trade pb edition.

8. Borders finally gets on board with a big buy-in for book 2. Because all this notice is happening, Costco, Best Buy, Walmart, etc. all buy-in for both titles as well. Now sales are really picking up.

I can’t tell you where they are right now (client confidential) but let’s just say the weekly sales are eye-popping.

Here’s what else I know:

1. There were few to almost no reviews for LYKY (or CMH for that matter)–although Publishers Weekly did feature the cover for LYKY in the front pages of their issue and they did review the title. It wasn’t a starred review though. So the success was not review-driven.

2. Librarians. Need I say more? They were a force behind talking to students about what great books these were. They ordered many copies for their school libraries to keep up with demand.

3. The biggest component to what makes a book a NYT bestseller? Word-of-mouth. Avid fans. We owe a lot to the readers who absolutely loved the book and told 20 of their closest friends to read it too.

Unfortunately, no one fully understands how w-o-m works. Why some titles make it onto everyone’s lips and others don’t—despite whatever money, marketing, or promotion is given to a book.

This can’t be “created.” It just is.

If You’ve Ever Wondered About “The Call”

by Kristin Nelson

STATUS: Manic Monday. I should be playing the Bangles.

What’s playing on the iPod right now? RESPECT by Aretha Franklin

Ever wondered about “the Call” or how it all works? My author Kristina Riggle shares the moment she heard her book was going to sell and she has given me permission to share the story.

I’d dreamed of The Call, as I suppose all aspiring writers do. I programmed into my mobile phone the office and cell phone numbers of my agent (the very talented Kristin Nelson), and gave those numbers their very own ringtone. I was sure that’s how the call would come. I’d be out and about somewhere, and I’d hear that special ring, and I’d know right then my dream had come true.

As with every step on my publishing path, reality had little to do with my fantasy. In this case, however, it was even better.

“The Call” turned out to be a series of calls and e-mails. First, there was the innocuous subject line in my e-mail from Kristin inquiring about my next project. No big deal, right? Then I opened the e-mail. She was asking so she could prepare for a potential two-book deal, because the book was already being passed around for “second reads” at one publishing house. This was six days after the book went on submission.

The next “Call” was Kristin telling me…

Have I got you hooked? Then click on the link for The Debutante Ball blog to hear the rest of the story.

Enjoy!

Overnight Success Takes 2 to 10 years

by Kristin Nelson

STATUS: TGIF (Even though I’m blogging a bit late tonight.)

What’s playing on the iPod right now? IT’S TOO LATE by Carole King

Have you ever noticed that when an author becomes really popular, readers act like the author’s success appeared out of nowhere?

In reality, a big success takes anywhere from 2 to 10 years.

For example, in the young adult world (and in a lot of cases, the adult world as well), Stephenie Meyer’s name is on everyone’s lips. As an author, her Twilight books seem to “come out of nowhere” (if you talk to folks who have recently discovered her).

But the first book TWLIGHT, was originally sold in late 2003 and the initial hardcover of the title released in 2005.

It’s not three years later and suddenly this author’s name is everywhere (including a lot of non-print media). For a lot of folks, it feels like “overnight” success. However, that’s really an imaginary construct. Basically the book just reached critical mass in terms of awareness and thus looks like the success is sudden.

Here’s another great example. I sold my author Ally Carter’s first YA book, I’D TELL YOU I LOVE YOU BUT THEN I’D HAVE TO KILL YOU back in 2005. It released in hardcover in 2006 and it wasn’t until 2 years later that this title hit the New York Times Bestseller list.

Overnight success indeed! I think I would call that more a slow build but except for rare exceptions, that’s how overnight success really happens.

Do You Look At Rejections?

by Kristin Nelson

STATUS: Totally celebrating. Instead of 300, I only have 60 emails in my inbox. It’s the small things in life.

What’s playing on the iPod right now? ZOOT SUIT RIOT by Cherry Poppin’ Daddies

This month I’m putting several projects out on submission and I just read a discussion about this on the Backspace chat forum so it seemed like a good topic to bring up.

If you are an agented author with a project on submission, do you request to see your rejection letters?

At my agency, my clients don’t really have a choice (or at least I never really gave them one). When a rejection letter arrives, I immediately forward.

Why? Well, for several reasons.

I, in general, believe that an author has the right to see any communication regarding their project. It is, after all, their work.

Besides, if I don’t forward it right there in then, it’s unlikely I’m going to remember to send it later on. We do everything electronically here and yes, I do save the email letter in the client’s file but I almost never look at it again once a letter comes through. I know some agents wait until all the responses are in and then send them on but I think that would drive me crazy—like work hadn’t been completed or worse yet, I’d forget to send the letters at that point in time. Better to forward right away for my general peace of mind. Now I realize that it might not cause peace for the author so I always forward with commentary—either an encouraging note, or some inside insight to the editor and why he/she personally might have passed etc.

If editor feedback is helpful, I ask that the author to keep it in mind. If it’s not, I say just roll with it. Rejection is a part of the publishing game and I think in the long run, it’s in an author’s best interest to develop a thick skin. If the rejections in the submission stage bother you, just imagine how hard it will be to take a bad review?

Buck up and deal with it. It’s not personal (though it feels so). It’s simply a part of being a writer. Now of course, any client can call and bemoan the letter. I’m okay with that as that is a normal, human response. Or write a venting email to me about the editor’s lack of vision. That’s just fine too. If you can’t vent to your agent, who can you vent to?

Luckily, as of late, I’ve sold just about every project and for clients, rejections are so much easier to take when there is an offer already on the table. Funny how that works.

And if you are a writer who hasn’t reached the agent and the publisher submission stage and may still be looking for that elusive agent, then rejections just signal that you are in the game.

Considering that 90% of the population wants to write a novel but never have the guts to go for it, being in the game is a huge thing. Even though it sucks, rejections are a badge of honor. A rite of passage for when the publishing day finally arrives. Every published writer has a story of a rejection.

You can’t tell a good keynote speech without it!

Straight From An Editor’s Mouth

by Kristin Nelson

STATUS: Slowly working through emails, negotiations, contracts and whatnot. I’m particularly fond of the whatnots (aka the chocolate jar).

What’s playing on the iPod right now? ROCKY MOUNTAIN WAY by Joe Walsh

The week before last, I posted a blog entry on a crisis averted in the publishing world when the ARC of my author’s book (instead of the corrected final proof) was submitted to the printer for the actual publication.

And how wonderful the editor was in terms of getting right on that, trashing the initial print run, and getting the book done right (Kudos J! You know who you are!)

Well, as I mentioned then, it’s rare occurrence but it can happen. An editor friend couldn’t help but share her story. She asked to remain anonymous so I’ve respected that request but otherwise, here is her story in full. She works at one of the major houses in New York.

Hi Kristin–Was just reading your blog. Hope you’re enjoying Maui. I’ve attended and they always do throw a good party. And it’s Maui…

I got a laugh out of your story about your author’s finished book being the ARC version. Well, not a funny ha-ha laugh, because that really sucks for her and her publisher but more a knowing laugh. When I was a 23-year old assistant editor, my executive editor boss got fired and I wound up taking over a bunch of her books. One was a book by a medium-size celebrity who was nonetheless a major-sized headache. After I’d been on the case for a couple months, the celebrity’s paperback comes out. I get the usual three hot-off-the presses copies from the bindery, send one to the author, one to her extremely powerful agent, and stick the third on my shelf. I think nothing of it for a couple hours until I’m taking a phone call, my eyes wander over to my shelf, and I realize that–holy f**king shit!–the printer HAD MISSPELLED THE AUTHOR’S NAME ON THE SPINE! I leap out of my chair, seize the book in my trembling hands, and run down the hall to the managing editor’s office, whereupon I thrust the book at her, point to the spine and burst into tears.

God bless her, she kept her cool, but it was a MAJOR error. We wound up having to pulp something like 40,000 paperbacks at 65 cents apiece. We were lucky that I’d noticed early and the books had only shipped to the warehouse, not to the stores, or we would have had to recall those and lose the shipping money on them. I then had to call the high-maintenance author and her extremely powerful agent and explain the situation, but since none of the copies had gone out, they weren’t too perturbed; and interestingly, neither of them had noticed the error on the spine when they received their copies. Still, it was probably the most freaked out I’ve ever been in my entire career, and that was 10 years ago!

Feel free to share the story, just to show that publishers do screw up sometimes, but we always try to make it right in the end! Would be great to see you if you’re back in NYC sometime soon. Really do want us to have a book together!
XXXXX

Agents Who Should Be On Your Radar

by Kristin Nelson

STATUS: Oh yeah baby! Entourage is back on!

What’s playing on the iPod right now? AIN’T NO SUNSHINE by Bill Withers

Back from the Maui Writers conference and facing mounds of emails (something like 300 in my inbox) and lots of fun tasks to do. Vacation is great but the first week back is almost always a challenge.

Still, it’s fun to be home where fall has decided to visit Denver. It was 55 degrees when I got off the plane this weekend. Who knew?

When I was in Honolulu for the conference, I got to catch up with many good colleagues so I think I want to highlight a few folks I had a chance to hang with. If they aren’t on your radar, maybe they should be.

And blog readers, don’t make me look bad! Don’t just query these fine folks blindly. Make sure your work might actually fit what they are looking for.

Jeff Kleinman, Folio Literary Management

Cathy Fowler, Redwood Agency

Holly Root, Waxman Literary Agency

Robert Guinsler, Sterling Lord Literistic

Dena Fischer, Manus & Associates

Jacqueline Hackett, Literary Works

Elizabeth Evans, Reese Halsey North

Aloha from Kauai

by Kristin Nelson

STATUS: Off to hike the Na Poli coastline!

What’s playing on the iPod right now? Some lovely Hawaiian music

If you hadn’t figured it out, I’m on vacation this week. After flying to Honolulu for the Maui Writers Conference (on the road), Brian and I couldn’t resist a little vacation time.

But it hasn’t been all play and no work so a few pictures to keep you entertained.

Here is Sarah Rees Brennan and I having our first official client/agent meeting at the Outrigger Reef Hotel.


Secret agent meeting at the Puka Dog on Wakiki! As featured on the Travel channel I am told.
Pictured: Holly Root (Waxman Agency), Cathy Fowler (Redwood Agency), my husband Brian. Not pictured but there is Jeff Kleinman (Folio Literary).


And while dashing into the Kauai Walmart to buy more sunscreen, I couldn’t resist a quick peek at the bookshelves. Lo and behold, DELICIOUS has prime real estate.


Have a great rest of your week and I’ll be back and blogging normally on Monday!

Something Learned In 6 Years In The Biz

by Kristin Nelson

STATUS: It’s ten minutes to midnight and I’m now going to leave the office. Needless to say, there were quite a few things that needed to be taken care of before I left town. Normally it’s not quite so silly that I’m here until midnight. Just one of those flukes.

What’s playing on the iPod right now? nothing at the moment

So reading Molly’s interview got me thinking about what will I know in another 23 years from now. Since I’ll be in my 60s, I guess I might have my fingers crossed for retirement. Big smile there.

But I do know one thing I’ve learned over the course of the 6 years I’ve been running my agency and that is this. Life is too short to deal with crazy editors.

Early in my career, I did a negotiation with an editor who thought that the best way to get her way was to simply yell at me–loudly. So loud I had to hold the phone at arm’s length.

Since this was early on, I didn’t hang up on her although I should have. After that bit of nastiness where I did finally get the editor to talk like an normal person the very next day and the deal concluded, I decided that I would never put up with that again—nor would I ever submit to that editor again (which I haven’t).

And I haven’t had to deal with anything similar until just this year and even then, I still can’t believe it. This time I didn’t put up with it.

Because as Molly points out (although she was talking in the context of problematic author clients and not editors), the deal is ultimately not worth the drain on your energy nor does it remotely create a sense that as an agent, you’ve done the best by that book—either in the negotiation or placing the author with the right editor if you know what I mean.

Life is just too short.

I’m on a plane all tomorrow and honestly, with the Maui Writers Conference going on, I’m not sure I’ll be blogging for the rest of the week but we’ll see.

Thirty Years In the Biz

by Kristin Nelson

STATUS: Downtown Denver is a zoo with the Democratic National Convention starting today. On the walk this morning to my office, I counted at least 10 people standing on the street with at least 5 cameras strapped to their persons.

What’s playing on the iPod right now? (DARLIN’) YOU KNOW I LOVE YOU by Tina Turner

I’m just a baby in this industry if you think about it. I worked for another agency before going out on my own in 2002 but even if I count up all the years, it’s certainly under 10. So just imagine what an agent who has been doing this biz for thirty years might know.

Well, you don’t have to imagine as editor Jofie Ferrari-Adler from Grove has been doing a series of interviews for Poets&Writers and this month he interviewed Molly Friedrich—who started agenting back in 1977 when I was all of 9 years old.

I took a lot of good things away from this interview but here are some points that stand out in my mind:

1. Credibility and respect are built over time. Honesty and integrity, for agents, may very well be our greatest asset.

2. That writing is often about original voice rather than labels. (Amen!)

3. That loyalty can mean a lot in this biz—loyalty to an agent, loyalty to a publishing house, loyalty to an author’s vision and career.

4. Selling a novel for a ton of money may not necessarily be the best thing that could happen to the book or to the author. And it’s a myth that all writers will be seduced by the big money. Some don’t necessarily want lots of dollar signs if it ends up being a detriment to a long term career.

5. As publishing gets reduced to fewer houses, there’s a sameness to the type of books that get published and become popular. Could an Annie Proulx be published today as a debut? (There’s a frightening thought!)

6. Some authors, no matter how much they are earning, aren’t worth keeping if they drain your energy as an agent.

7. Whining. There’s too much of it. From authors, from agents, from editors.

8. That we, as agents, know when we’ve done well by a book (and she’s not talking about large advance) and when we’ve messed up. (yep.)

And to me, these seem like good words for agents to live by: “If you’re just going along like a hamster in a wheel, then you’ve lost the pure white heat that makes this business so much fun. And it should be challenging. That’s what separates the great agents from the good agents.”