Pub Rants

Category: NLA Authors

End-of-Year Stats & Maybe End of an Era

by Kristin Nelson

Happy December! Wishing all our loyal newsletter readers a joyful holiday season. As extra holiday cheer, we are delivering our end-of-year stats early. Normally we make readers wait until January, so click now and enjoy. We’ve also been crunching some newsletter data, and those insights show that 2023 will ring in some change. 

Had I been smart, I would have saved every newsletter created. Best that I can tell, we here at NLA have been delivering a monthly newsletter since 2008. That is basically a decade and a half of delivering insider content to help aspiring writers learn about publishing and navigate the industry. I’m not going to lie. Many a month I’ve been swamped, time crunched, and struggling to carve out the time to whip up an article. Sometimes it feels like an extra homework assignment on top of an already heavy workload. I would daydream about a final newsletter. But now that the time is possibly here, I feel a little melancholy. This has long been a part of my agenting life. 

But in the end, stats tell a unique story. Although we’re proud of having over 7,000 subscribers, only about half ever open the email. Of that half, only 500-1,000 click on a link to read an article we are sharing. What’s clear is that we certainly have a loyal readership (and we heart you folks if you are reading this right now!), but in the end, that’s a lot of time, work, and content development on our part for so few eyeballs. Please do keep in mind that we crunched the data prior to our unexpected hiatus in mid-2022. 

All this is to say with a heavy heart that it might finally be time to retire the newsletter. For the beginning of 2023, the newsletter will be on hiatus as we evaluate the cost-benefit ratio. We might retire it for good, or we might decide to relaunch it in the future with a new look, feel, and focus.

As we love stats, there was no way we were leaving our loyal readers without one last annual sum-up. I know it’s a fan favorite, so we are happy to oblige. 

THE 2022 STATS

8,539 : Queries read and responded to. Down from 13,932 in 2022 and although this looks like a precipitous drop, NLA is leaner, more focused team now, and for personal reasons, both Joanna and I were closed to queries for long stretches of the year.

287 : Number of full manuscripts requested and read (down from 353 in 2021): 61 requests for Kristin, 227 requests for Joanna (who was an obvious reading rock star!). For me, 70% were referrals or requests made at a conference or pitch event as I was closed to queries for so much of the year. For Joanna, only 17% were referrals or conference/pitch-event requests. 

64 : Number of manuscripts we requested that received offers of representation, either from us or from other agents/agencies (down from 111 in 2021). This might be an indicator of the burn-out happening across the industry, or it might just be a momentary adjustment. 

4 : Number of new clients who signed with NLA (0 for Kristin—two years in a row, eep—and 4 for Joanna)

29 : Books released in 2022 (down from 37 in 2021 as it is now just Joanna’s and my client lists).

3 : Number of career New York Times bestsellers for Joanna (up from 2 in 2021)—extra congrats to her client Kate Baer.

54 : Number of career New York Times bestsellers for Kristin (up from 51 in 2021). So wonderful to see Jamie Ford on that list again and to celebrate Shelby Van Pelt hitting with her debut novel. 

2 : Number of Today Show #ReadwithJenna Book Club picks (2 in one year, a first for Kristin’s career).

7 : TV and major motion picture deals (up from 5 from previous year, indicating Hollywood is still buying and buying a lot).

2 : TV shows in production (coming in 2023, Wool Saga on Apple+ and Beacon 23, both based on works by Hugh Howey).

109 : Foreign-rights deals done (slightly down from 126 in 2021 which shows there is some belt tightening going on, although 3 of those deals were with Ukraine publishers, bless them). 

1 : In-person conference attended by Kristin (StokerCon in Denver, and lots of people had Covid afterwards but I was okay).

0 : Virtual conferences attended by Kristin.

0 : Physical holiday cards sent (our first year of Paperless Post for clients).

762 : Electronic holiday slideshow cards sent (up slightly from 736 in 2021).

Lots : Of wonderful days reading and appreciating creators. 

(Photo by cottonbro studio on Pexels)

The Coveted Book Club Pick

by Kristin Nelson

When aspiring authors dream big about career success, landing a Good Morning America (GMA) or Today Show Book Club pick is probably a nice part of that dream. Daydreaming about what snazzy outfit to wear for the TV appearance can take aspiring writers to a happy place. (Nods to Shelby’s gorgeous blue dress and Jamie’s fab deep purple suit.) Just how did these authors land the coveted book-club pick?

In short, I actually don’t know. This kind of high-profile visibility is rare in the book world. Like the insider mechanics of how a title lands on the New York Times bestseller list, the truth of how a novel is picked for a major book club is only known by the parties who do the choosing. 

But here is what I do know as the agent of several titles that have been chosen in the last two years (The Downstairs Girl for Reese Witherspoon’s Hello Sunshine Book Club, Remarkably Bright Creatures and The Many Daughters of Afong Moy for the #ReadwithJenna Today Show Book Club for May and August, respectively):

  • If a title is chosen before it is released, the publisher was instrumental in putting the book on the book club’s radar. After all, book clubs need advanced reading copies (ARCs) so they can read and consider a book prior to its publication. 

As you can imagine, a publisher can’t spotlight every title coming out on a fall or spring release list. That would overwhelm those doing book-club considerations. Publishers will choose from a list created in-house that might include lead titles, sales-rep favorites, and/or special choices from previously published house authors.

However, once a publisher sends an ARC, they don’t have any further influence on the decision. That is solely the province of the book club itself. I have no insight into GMA, but I do know Reese and Jenna personally read the books chosen—which is fun and awesome. 

  • Book clubs can also choose a previously published title as a pick and when that happens, those titles are chosen organically. The initial readers might see a sale announcement and request an ARC. The readers might have a friend or relative who recommended the title (old-fashioned book discovery!), which might move it up the consideration chain. A title that simply has momentum via word-of-mouth or social media attention might catch a book club’s eye. Or the book club might be tracking certain authors, and a recent release is a good fit. 

When this happens, it’s just magic for the author, the publisher, and of course, the agent. 

In the case of Shelby and Jamie, a visit to Studio 1A was part of the dream coming true (although I personally would find a TV appearance a bit nerve-racking). Studio 1A looks glam on camera, but the green room isn’t green and feels kind of like a teacher’s lounge (and about as sexy). Celebrity guests get the private green room (which I caught a peek of). TV does a great job of creating illusion, but it’s an illusion that’s fun to see in person.

What I can definitively say is this: Being a book-club pick moves the needle on sales. In a big way. 

So worth the daydream. 

Can a Writer Set Out to Write a Bestselling Novel?

by Kristin Nelson

This will probably be the shortest article ever because, in short, if it were possible to sit down and write a bestselling novel, wouldn’t every author do just that? According to Google, a writer simply needs to (1) have a big idea (simple—they grow on trees), (2) write with an audience in mind (always handy), (3) package the book to sell (definitely helps), and, my favorite, (4) use a female lead character, as there is a higher number of bestselling titles with female leads (okey-dokey). Interesting, Google. So can a writer set out to write a bestselling novel? That’s probably the wrong question. Here’s a better one. 

Since I’ve represented (at this point) 53 New York Times bestselling novels, you’d think I’d know a thing or two about them. But honestly, it’s a wonderful surprise every time a client of mine hits the NYT list. (The latest was Shelby Van Pelt’s debut Remarkably Bright Creatures in May.) When talking bestsellers, James Patterson is probably the best person to interview. He has cracked the code for sure, given the number of works he has on the NYT list at any given time. But my answer to this question is no, a writer can’t really set out to write a bestselling novel. Over the years, I have observed a few things about bestsellers.

Observation 1: None of my clients set out to write one. They all began with a story that felt personal to them and that they were passionate about writing. My NYT-bestselling clients also said they started with the voice of the story. It was unique, clear, and, once found, natural to write. 

Observation 2: Not unlike what Google helpfully suggested, all NYT titles start with an original concept, so although there are no new stories under the sun, these works felt fresh and original to the readers who discovered the novels and then raved about them to other readers. Some examples: 

  • A 50-year old man searches for the woman he loved during WWII before his love was sent away to an internment camp. (Hotel On the Corner of Bitter and Sweet)
  • A giant Pacific octopus helps unlock the mystery of what happened to the aquarium cleaning lady’s son thirty years ago. (Remarkably Bright Creatures)
  • A teen who attends a school for spies funnels her skills into spying on her first crush while also navigating the world of espionage. (I’d Tell You I Love You But Then I’d Have to Kill You)
  • A soulless woman nullifies the power of supernaturals such as vampires and werewolves with her touch and has to uncover why supernaturals are disappearing. (Soulless)
  • A Chinese American teen secretly living below a newspaper company moonlights as the anonymous but wildly popular society columnist Dear Miss Sweetie, whose articles shake up the town. (The Downstairs Girl)

Observation 3: Although publishers try to create bestsellers, for a debut novel to hit the list, there is an intersection of what readers are wanting to read and market timing. Plenty of titles can have the right ingredients, full in-house support, and marketing dollars, yet they still won’t land on the list. In the end, the reading public decides (as well as the algorithm used by the New York Times, but that is a whole other article).

For me, a better and more interesting question is this: What would a bestselling story look like for you personally as a writer? Where is your intersection of concept, passion, voice, and unique characters? Is it possible to analyze bestsellers to see what makes them tick? Jodie Archer and Matthew L. Jockers do just that in The Bestseller Code. As reviewers point out, this book won’t teach you how to write a bestseller, but it will reveal some interesting stats concerning bestsellers and what they all seem to have in common. Would that info give you a fresh perspective on your own story or take you one step closer to writing a bestseller? 

Only you the writer hold the answer to that question. 

Photo courtesy Wikimedia Commons.

Interview with Shelby Van Pelt

by Tallahj Curry

This month, NLA had the pleasure of interviewing Kristin Nelson’s client Shelby Van Pelt, author of the debut novel Remarkably Bright Creatures.

In your new novel, Remarkably Bright Creatures (Ecco, May 3), an unlikely narrator—an octopus—steals readers’ hearts. While his wit and charm appeal to readers, Marcellus doesn’t talk. How did you decide the limits of his voice?

Figuring that out was one of the most challenging things about writing this book! At various times while drafting, I played around with allowing him to write (could an octopus hold a pen?) or perhaps chat with the other sea life at the aquarium. But, eventually, I realized I needed his communications to flow one way to reflect his loneliness.

There’s also the matter of where readers would draw the line. An octopus narrator is already weird, at least in a book that’s otherwise realistic. I knew I was not writing a fantasy novel and didn’t have much latitude with world-building; rather than creating a world where octopuses can communicate, I needed to create a communicating octopus that felt at home in the real world.

In your recent LitHub article, “Lessons Learned from a Year Listening to the Fictional Octopus in My Head,” you remind us that “you write…therefore, you’re a writer.” Why is this mantra so important when writing your debut novel?

For anyone who produces any sort of creative work, writing or otherwise, I think there’s this leap when you go from having it be a private hobby to sharing it with others. To selling it, even. To me, at the time, it all just felt so presumptuous. Maybe I even felt a little like Marcellus with his journal entries, firing off words into some sort of void, not sure anyone would ever receive them.

Remarkably Bright Creatures is already making waves since its release earlier this month. What advice would you give to authors hoping for the same result?

Well, I do realize how incredibly lucky I’ve been! But I can’t tell you how many times I really doubted even querying because my book didn’t seem to fit neatly in a marketable category. Finding comps was challenging. It’s an odd book!

So, I guess my advice is: write the odd thing. Or rather, write the you thing, whatever that happens to be. And plan to invest time in your query letter! I spent more hours writing (and rewriting, over and over) my query letter than I did drafting the last several chapters of the book. Capturing the essence of your story in a couple of paragraphs is a huge challenge, and it can take a lot of work to get it just right.

Do you critique or beta read for other writers? What is the value in that?

Absolutely! I would never have finished this book without my critique partners.

There’s this image of a novelist as a solitary creature, sitting in a cabin with a beautiful view, pounding out pages. They’ll emerge at some point with a finished draft, ready to serve up to beta readers. And honestly…that sounds amazing! But as someone with two young kids, that’s not going to be my reality anytime soon. And I’m not sure it would suit me, honestly. I tend to do a lot of critique in real time with my beta partners, exchanging a couple of chapters a week, discussing, then taking time to pause and course-correct as needed. If I did a whole draft without feedback along the way, that thing would be a mess.

I also really enjoy beta reading shorter pieces for other folks in my writing communities. Learning to give and receive feedback is so important, and it’s a skill I try to practice as often as I can.

Finally, what tools in the literary space/community have been the most helpful in your writing process?

I’ll put my plug for writing contests here! Sometimes, a frenzied weekend with a bizarre set of prompts is just what I need to shake off a writing slump. Many competitions also offer formal feedback and/or have a space, like a Facebook group or forum, where you can swap critiques with other participants. It can be a good way to find a writing community.

Classes are also great. I’m a big fan of continuing-education courses, library writing groups, and the like. I’ve participated in several of those over the years. I’m a deadline-driven person, so having regular pressure to prepare material gives me a needed nudge. As a bonus, they’re often reasonably priced, and since anyone can join, there’s usually a nice variety of folks from differing backgrounds and stages of their writing journey.

Remarkably Bright Creatures by Shelby Van Pelt was released May 3, 2022. Order your copy today!

Interview with Luke Smitherd, Author of The Stone Man

by Tallahj Curry

This month, NLA interviewed Kristin Nelson’s client Luke Smitherd, author of the recently released novel The Stone Giant.

Your latest novel, The Stone Giant, is book three of your Stone Man series. How do you get readers caught up on what happened in books one and two? How do you gauge when to introduce new antagonists and when to return to past ones?

I wanted the fates of the surviving characters from The Stone Man to form part of the mystery of The Empty Men for the reader…but I also knew I wanted to bring the survivors back for The Stone Giant once the new stakes were well established and answers were required (that, and I’m a sucker for a team-up). The backstory, or in this case the five-year gap between books one and two, is a huge part of the plot of The Stone Giant, and I had a lot of fun dropping the various reveals into the story. Books two through four were heavily plotted out before work was started, and keeping the past-and-present continuity tight over the three or four years I was working on these books isn’t something I particularly ever want to do again! 

Which of your characters have you had the hardest time leaving behind once the novel was complete? Which character was the easiest to pick back up?

Maria was probably the hardest to pick up again by far, because the events of The Empty Men change her so much; likewise with many of the other protagonists. They’re very different people now. (But Brigadier Straub was easy as pie.)

How do you get to know your characters?

I get to know my characters—as cliché as it many sounds—as I go on. Then on the second draft I lean into the elements that have come out organically through the first draft.

Describe a scene from one of your novels that was particularly difficult to write. Why was writing it so difficult?

The scenes that are difficult for me to write are always logistical issues, especially with sci-fi. I know what I want to happen, and the effect required, but how do I describe something magical or otherworldly in a grounded way? I’m a real stickler for detail in that regard so it has to be right.

When editing, what aspects of critique do you apply to your novel? What aspects do you feel require the context of the whole manuscript? 

As you can probably tell by this interview, I talk too much. Editing is all about trimming for me. After that it’s all about checking that the characters appear on the page the way they do in my head, and—to answer the context element of the question—that the way they change (or don’t) through the text is consistent with the (usually awful) events and/or crazy things they’ve encountered.

The Stone Giant by Luke Smitherd was released March 29, 2022. Order your copy today!

All the Writing Talent in the World Won’t Save the Wrong Story

by Kristin Nelson

For twenty years, I’ve worked with extremely talented writer clients. Having done so, I’ve learned that talent and mastery of craft cannot fix a story if it’s not the right story the writer should be telling. Here’s why. 

All writers need to learn this one simple lesson: Give yourself permission to “fail.” In doing so, you might actually discover the story you should be writing. Here are two real-world examples of the power of letting go. 

Scenario 1: When Marie Lu first conceptualized and wrote the opening chapters of The Young Elites, the story concept just wasn’t coming together. After the two of us had multiple brainstorm sessions and Marie tackled several revisions, she finally realized that the story was being told from the wrong POV. The minute she figured out that it was Adelina Amouteru’s story (who was only a minor side character in the initial concept), everything clicked into place. The rest is history for this New York Times bestselling book, the first in a very successful trilogy. 

Takeaway for aspiring writers: Marie is incredibly talented, but numerous attempts at revision were not going to fix the fact that she initially had the wrong POV character. All her writing mastery wasn’t going to transform those opening chapters into the right story. If a project isn’t coming together, try a radical shift in POV, first person to third, change up the narrative timeframe. Established authors do this all the time. If the right story emerges, you’ll know by how readers respond to it. But also know that the magic doesn’t happen every time, which leads me to the second scenario. 

Scenario 2: My wonderfully talented author Rhiannon Thomas (A Wicked Thing, Long May She Reign) had a fantastic concept for a young adult fantasy. She wrote a brilliant first 75 pages, but from there, she simply could not wrangle the story into shape despite a number of attempts. Subsequent chapters didn’t showcase her writing talent. After multiple revisions, she bravely set this story aside to tackle something new. Her current work-in-progress makes it is absolutely clear this is the story she is meant to write—her voice shines on every page. 

Takeaway for aspiring writers: It’s okay to “fail” because in doing so, the real story you are meant to write might emerge. If you’re in the query trenches and not getting requests for full manuscripts, or if the requests are coming in but are then followed by passes, be brave. Set it aside and write something new. Too often I see queries in my inbox from writers who have revised a manuscript I declined to read years ago. What if they’re spending year after year working on revising a story that isn’t allowing their writing talent to shine? That means the right story might never get written. For me, that is the real tragedy.

I remind aspiring writers that, for many of the clients I represent, I rejected the first work they sent to me. It wasn’t the right story. They didn’t give up. They “failed” and then found the story that actually needed to be written. Then a career was born. 

You have the power to let go and do the same. 

Photo by Pixabay

Interview with Stacy Stokes

by Tallahj Curry

This month, NLA had the pleasure of interviewing Joanna MacKenzie’s client Stacy Stokes, author of the recently released novel Remember Me Gone. 

What challenges did you face writing about memory and memory loss?

I love keeping secrets from readers, so I had a lot of fun sprinkling breadcrumbs throughout the story for the reader and [the protagonist] Lucy to discover together. The novel is told in first-person present, which allows the reader to experience things with Lucy as they happen. But it also presented a unique challenge—there are moments in the book when the reader knows more than Lucy. Finding the balance between Lucy’s discovery and the reader’s knowledge was tricky at times, but also fun to navigate. 

What inspired the family business featured in the novel?

The inspiration for Remember Me Gone and The Memory House came from an episode of True Blood, the HBO series based on The Sookie Stackhouse novels by Charlaine Harris. In the episode, someone hires a vampire to erase her husband’s memories in the hopes of curing his PTSD. I started wondering what it might be like to run a memory-taking business, and, boom! The idea was born. Sans vampires.

The first line of your novel, “People come from everywhere to forget,” is so great! What advice would you give authors on nailing their first line?

A good first line should not only suck readers in but convey something unique about the story that sets the stage for what’s to come. Think about the key elements that make your story special and try to work at least one of them into the opening line. For Remember Me Gone, I wanted to introduce the concept of memory-taking while also working in the remoteness of [the town of] Tumble Tree.

A good way to find inspiration is to look at the opening lines of your favorite books. My all-time favorite opening line is from Maggie Stiefvater’s The Scopio Races: “It is the first day of November and so, today, someone will die.” She manages to tell the reader so much about the story to come in just a few words—it gives me chills every time I read it.

Did you write this story in a linear fashion or skip around as Lucy uncovers answers?

I tend to write linearly, but I always have a few scenes in my head that I’m writing towards, kind of like an invisible road map. It’s also a good motivator for me—there’s a sense of accomplishment when I finally make it to one of the scenes. Without giving away any spoilers, there were three scenes I knew I was building towards—the scene with Lucy’s father at the end of chapter six, the scene with the Oklahoma woman in chapter thirty, and the scene with the mirror in chapter thirty-three. I also had a fairly clear sense of how I wanted the story to end. The rest of the process was connecting those dots.

Finally, has being a novelist changed the way you read novels?

Absolutely! For starters, I have immense respect for anyone who completes a novel. Now that I’ve been through the process, I know how hard they’ve worked to not only get their words on a page, but to get them published and out in the world. 

I also often use the books I read as textbooks to make me a better writer. When a story is working well, I can’t help but ask myself why the plot and narrative are so compelling. What is the writer doing well that I can learn from? The same holds true if I’m reading something that isn’t working—thinking about why helps me improve my own craft.

Remember Me Gone by Stacy Stokes releases March 22, 2022. Preorder now!

Interview with Richard Chizmar, author of Gwendy’s Magic Feather

by Tallahj Curry

This month, NLA had the pleasure of interviewing Kristin Nelson’s client Richard Chizmar, author of recently released novel Gwendy’s Final Task.

You have an incredibly fascinating perspective in the literary space. You are the founder of both the horror and suspense publishing company Cemetery Dance and the magazine of the same name. As a publisher, author and a reader, which of these perspective do you feel is the most helpful when writing your novels? Using that perspective, what advice would you give to a writer in the query stage?

I feel like they have all contributed invaluable experiences that (hopefully) have helped to make me a better novelist. Being a publisher has certainly helped me to better understand the reality of today’s publishing landscape: from packaging and marketing to selecting cover art and working with stores and distributors. Editing the book imprint and magazine has helped me understand the basics of what makes a story work and what doesn’t. Whether that be poor characterization, dialogue, pacing, etc. It’s also forced me to focus on the nuts and bolts of writing such as grammar and rhythm. Of course, the most helpful experience has been just sitting down and writing. Finding my voice as a writer. Finding my confidence and learning how to write honest, personal prose instead of pretending to be something I’m not. When I began to write stories that really mattered to me, that’s when I began to find an audience that cared about what I was creating. It took years and years of practice to get there. That’s one thing I always tell newer writers: there are no shortcuts in this business.

In a previous interview with Nightmare Magazine, you mentioned that you do still choose most of the Cemetery Dance published books. When reading for publication, how do you tether the line between a book you personally enjoy and a book you want the publication to represent?

As an independent publisher, those lines are blurred much of the time. Mostly, I tend to publish stories and authors that I personally enjoy. Publishing is such a grind of a business that I’ve never seen the point of promoting folks I don’t like or stories I don’t believe in. Now with that said, there have been times when the business side of publishing has entered the picture and affected such decisions to some degree. I have a handful of regrets, but I’ve learned from them. Still learning every day after almost 35 years.  

The Washington Post writes, “Chizmar’s voice and sensibility dovetail neatly with King’s own distinctive style…” in reference to your recently completed trilogy, concluding with Gwendy’s Final Task (Cemetery Dance, February 15). When working with another author, what does that collaboration process look like? Are there moments in which you each create individually and come together to piece together the final book, or do you communicate and collaborate throughout the entire process?

Each experience is different. For instance, when Steve King and I wrote the Gwendy books, we simply played a game of email ping pong with the manuscript—each person sitting down and writing a chunk of pages, then sending it on so that the other could write his own pages. Back and forth it went with minimal communication about what we thought should come next. We gave each other complete freedom and confidence to do what he wanted with the story. It was creatively challenging and exhilarating, and most of all, a lot of fun. 

On the other hand, when my son, Billy, and I wrote the supernatural novella Widow’s Point, we worked a lot closer together, often times sitting next to each other and each of us contributing sentences to the same paragraph. This was also fun and challenging.

Finally, is there a novel that you find yourself drawn to read again and again? If so, what about it draws you in to come back? 

Stephen King’s It for inspiration and sheer storytelling and a reminder of why I do what I do for a living. Robert McCammon’s Boy’s Life for much of the same reasons. And Lord of the Flies for nostalgic reasons. 

Dance with the Right Partner at the Publishing Prom

by Kristin Nelson

Getting multiple agent offers is like getting asked by several potential dates to go to the publishing prom. It might be helpful to remember this: Make sure you are dancing with the right partner once you’re there. Here are five things to consider when your invitation to prom comes.

It amazes me that I’ve been agenting for twenty years. I can still remember my first year, when I might get 100 queries in an entire week. Back then, queries were snail mailed. And we had rotary phones and a typewriter. (Yeah, I’m kidding.) Still, snail mail feels ridiculously quaint. I remember the thrill of seeing Nelson Literary’s first entry appear in Jeff Herman’s big hefty phone-book-like Guide to Book Publishers, Editors & Literary Agents. I also remember thinking that was a huge agent section. If he were to publish that phone book today, I think the literary agent section would be double in size. There has been a big expansion in the last two decades. 

And with that expansion comes an interesting observation: We are in the age of the agent beauty contest. This means that “hot” projects often receive multiple agent offers. This is good news for writers, who often feel they don’t have the balance of power tipped in their favor in this industry. They should enjoy being courted by multiple agents and being able to carefully consider and choose representation. Some writers only get one ask (and hey, it only takes one to get the publishing career rolling). I’ve also noticed another, odd trend. Writers who are getting multiple invitations to the publisher prom are simply after as many invitations as possible, as if the high number is some sort of trophy. To quote Bobby Brown, it’s your prerogative. 

This goal, however, comes with an unforeseen cost. Here are five things writers might want to consider:

  1. Getting multiple asks sounds exciting, but if you’ve talked with an author who has done it, it’s incredibly stressful. And exhausting. By the time you hit your fifth call or video chat, they all run together. Even with notes, it’s hard to keep all those conversations straight. (By the way, it’s the same when an author is on submission or when the manuscript is going to a multiple-editor auction.)
  2. Agents can tell when you are “just not in to us.” You might not think it’s showing, but if you are doing meets just to do them, it’s often conveyed in the body language and vocal tone. Joanna and I have both done meets and have known at the end of the call that the author never intended to sign with us. It’s still the author’s prerogative, but it’s also a waste of our time and the author’s.
  3. Curate your agent list before you submit. In your heart, if you know a particular agency is not a top choice for you, it’s okay. You don’t need to submit to that agency. We don’t hold it against writers. As mentioned above, lots of agent fishies in the publishing sea.
  4. If multiple asks to the publishing prom happen, take your time. Allow all agents who have your material a chance to read it. After all, you must have been interested in that agent/agency if you submitted there. Two weeks is a norm, but if that feels too long for you, one week is perfectly respectable—though the less time you give, expect more agents to bow out of the running. If multiple offers happen, you are not obligated to consider or have conversations with all the interested agents. Maybe curate to your top three to five and go from there, but be sure to communicate that decision to any agent who has your submission.
  5. Last but not least, if your dream agent asks and you just want to say yes, go for it. In that case, just alert all other agents that your project is being withdrawn. I’m incredibly grateful every day that Shelby Van Pelt (Remarkably Bright Creatures) chose me and decided to forego a possible agent beauty contest. She had a small submit list. I also did not exert pressure and allowed her to choose her own timeline for a decision. But man, my outburst of joy when she said yes…her ears are still ringing. 

In the end, you want to go to the publishing prom with the right agent because they will not only be your matchmaker for the right editor/publisher, but they’ll also be be your partner for future dances. Or books. Be sure when the music begins, you’re both starting out on the right foot!

Photo by Anna Pou from Pexels

2021 NLA End-of-Year Stats

by Kristin Nelson

For over a decade NLA has compiled our yearly stats. This year is no exception and there is one positive note in the number of manuscripts requested that also received offers of representation. This is good news for writers! Find out what else was positive for writers in 2021 (hint: across the pond). 

13,932 : Queries read and responded to. Up 371 queries from 2020 [which had a total of 13,561]. This looks like a close match…but it’s not. The agents of NLA, collectively, were closed to queries about 47% of 2021, as opposed to in 2020, when we were collectively closed to queries for only 27% of the year. So our average number of queries received per month actually increased 29% in 2021 over 2020.

353 : Number of full manuscripts requested and read (down from 430 in 2020): 95 requests for Kristin, 161 requests for Joanna, and although no longer with the agency, 97 requests for the other agents. 

111 : Number of manuscripts we requested that received offers of representation, either from us or from other agents/agencies (up from 106 in 2020). This is good news for writers in the query trenches. 

22 : Number of referred manuscripts KN read and considered during the times she was closed to general submissions but open to referrals only. The total for number of referrals read is 34 when including the other agents. 

3 : Number of new clients who signed with NLA (0 for Kristin—which is first in her career; 3 for Joanna)

37 : Books released in 2021 (down slightly from 41 in 2020).

2 : Number of career New York Times bestsellers for Joanna. Extra congrats to her client Kate Baer!

51 : Number of career New York Times bestsellers for Kristin (up from 48 in 2020). Marie Lu hit the list again this year, while Stacey Lee and Richard Chizmar made it for the first time.

5 : TV and major motion picture deals (almost on par with the 6 from previous year)

1 : TV show in production (Wool Saga coming on Apple+ in 2023) 

126 : Foreign-rights deals done (up from 70 in 2020). Wowza. This is great news for writers, as foreign markets are another great source of income. 

0 : Physical conferences attended. Thanks again, Covid. 

2 : Virtual conferences attended by Kristin (Story Brook Children’s Lit Fellows, Virtual Stoker Con). 

103 : Physical holiday cards sent (up one from 102 in 2020—we still only sent to clients during this Covid year).

736 : Electronic holiday cards sent (down from 837 in 2020 as a lot of editors left and we did a much needed cleanup of the list).

0 : Eggnog-chai lattes consumed during December because Starbucks didn’t offer. Huge sad face.

Lots : Of wonderful days reading and appreciating creators. 

Photo by Black ice from Pexels